Words in Motion: Kairos and Kinetic Typography

In film and live performance, the use of time allows a writer/designer to show the reader/viewer/audience precisely what s/he wishes when s/he wishes. Kinetic typography is fundamentally different from static typography on a page, and those differences are explored in this project. In order to understand and appreciate the implications of using time as an available means of persuasion, students will create a kinetic type animation using PowerPoint, to accompany a quote of their choice.

Students are to find a brief quote to animate. The quote can be selected from poetry, music, stage, or screenplay, but the best quotes are often the ones that offer a range of emotions. Students will visually represent their selected text by expressing the content with typographic elements sequenced over a span of time. Students will carefully consider relationships between the spoken word and the visible and dynamic word, attending to variables like, typeface, typesize, weight, color, texture, focus, orientation, entrance, performance, exit, sequence, speed, pacing, transition, transformation, timing, tone, emotion, feeling, atmosphere, and interpretation.