Visual Rhetoric

Students create Google maps to contextualize events and locations related to their controversies.

First Day Introduction to Rhetoric Prezi

Kinetic typography is an animation technique that allows writers to mix text and motion. Students will take part of a speech or a piece of dialogue and animate it, carefully considering how they might visually enforce and/or subvert the text's underlying themes.

This assignment asks students to fill out a worksheet for analyzing the ideological presuppositions of two arguments that rely on a popular superhero, Captain America, to make their respective arguments. This assignment can be used to solidify student understanding of kairos and presuppositions.

To pratice creating and breaking down enthymemes, I had students create memes (about anything), break down the stated and unstated premises and ultimately, come to a conclusion as to the meme's argument.

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Help your students realize when they're being advertised to by helping them turn the tables on the Don Drapers of the Internet.

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Students come to class having read read an analysis focused upon the importance of the seemingly minor distinctions between "icons" and "symbols" in the context of Texas v Johnson, the definitive Supreme Court case regarding the extent to which an American flag and/or the burning thereof is “speech,” and therefore protected by the First Amendment.

The assignment introduces students to some very basic video editing techniques (cutting clips, detaching audio, inserting new audio) and gets them thinking about how the visual and sound channel in a video composition play together to create rhetorical effect. It's also fun as hell.

This lesson helped students begin composing their final rhetoric assignment: a Multimedia Argument Project (MAP). I encouraged students to work with each other during the planning process and to collaborate with one another as they developed their digital literacy skills.

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willin

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.

Students will be asked to think critically about the argumentative weight a visual picture of the author adds to a position. For homework, students will be instructed to construct a persona, capture it with a "selfie," and turn it in to the instructor.

This in-class assignment asks students to construct a visual version of a written or spoken argument. By asking students to first translate an existing argument into a visual form, the assignment eases students into processes of visual invention to prepare them for a more substantive multimodal composition. 

Like many things, visual rhetoric is often best learnt by doing. This lesson plan introduces students to video editing using Popcorn Maker, a web-based tool for mashing up online texts.

This assignment asks students to watch a debate and evaluate the participants' use of ethos, pathos and logos given their goals and their audience.

This lesson plan uses album covers and music to help students (1) utilize vocabulary and (2) consider the importance of context in rhetorical analysis.