DWRL Lesson Plans - Visual Rhetoric

First Day Introduction to Rhetoric Prezi

Tags:

Mapping

Google Maps

First Day Introduction to Rhetoric Prezi

Sloan — Sun, 05 Apr 2015 23:44:32 +0000

Image Credit:

Casey Sloan

Brief Assignment Overview:

This Prezi presentation is designed to introduce students to basic rhetorical concepts on the first day of class. I used this Prezi in an RHE 309k course The Rhetoric of Superheroes, but it can be adapted to work for any introduction to rhetoric class. By analyzing two character speeches in Christopher Nolan's 2008 movie The Dark Knight, students will learn about audience, style, and evidence while developing a working definitin of rhetoric. The presentation includes several writing and group discussion prompts along with the basic lecture content.

Type of Assignment:

Class Discussion

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Close Reading

Performance

Structure and Form

Pedagogical Goals - Digital Literacy:

First Day Introduction to Rhetoric Prezi

Presentations

Video

Media Requirements:

Media Console/Projector

Required Materials:

Media console/ projector, Prezi

Timeline for Optimal Use:

First Day/Week

Full Assignment Description:

Walking through this presentation with students should take up a full class session. I have included some relevant notes/ writing prompts for each slide below

Slide 1: Before showing the video, make sure all of your students know the basic plot of Nolan's movie. Summarize and give context if necessary. (A thorough understanding of the film is not required for a reading of the speeches). Play Alfred's speech for students through once. Ask them to take detailed notes during a second playthrough, paying close attention to Alfred's argument. What is Alfred trying to get Bruce to do/feel/believe/think? How is he making his argument? What are his argumentative tactics? Play the video a second time and give students a few minutes to write a paragraph defining Alfred's argument and detailing how his argument is made.

Slide 2: This slide includes a few important points about Alfred's rhetorical strategies. Use this moment to discuss the importance of audience (Alfred's relatinship with Bruce impacts the way the two communicate). You can also talk about Alfred's use of the anecdote as evidence and his appeal to Bruce's (and the viewing audience's) emotions.

Slide 3: Alfred's argumentative strategies can lead into a discussion about the definition of rhetoric. Before showing this slide, ask students to write down their current definition of rhetoric. Have volunteers share their ideas and discuss. This slide shows my current understanding of rhetoric and presents two discussion questions on crucial aspects of the concept (communication as an "art" with intentional stylistic choices and the ethical dimensions of communication/ argumentation).

Slide 4: I used this slide to spell out the major goals of my course. If you download the Prezi, you can insert your own class objectives.

Slide 5: Another speech from Nolan's movie. Repeat writing prompts from Slide 1

Slide 6: Student introductions

Suggestions for Instructor Preparation:

Download the Prezi and insert your own course goals on slide 4. View the videos and take your own notes on how each rhetor constructs his argument.

Instructions For Students:

Before the presentation, ask students to take out pen and paper for the writing prompts throughout the Prezi.

Course Type:

Course Description:

RHE 309K is a rhetoric course at the University of Texas at Austin that focuses on reserach and writing skills, rhetorical analysis and the study of persuasion. My particular course teaches rhetorical concepts through superhero fictions and culture.

Tags:

Introductory Exercise

Prezi

Multimedia Presentation

Words in Motion: Kairos and Kinetic Typography

Amy Tuttle — Tue, 24 Feb 2015 21:51:24 +0000

Author:

Amy Tuttle

Image Credit:

PowerPoint Spice

Brief Assignment Overview:

Kinetic typography is an animation technique that allows writers to mix text and motion. Students will take part of a speech or a piece of dialogue and animate it, carefully considering how they might visually enforce and/or subvert the text's underlying themes.

Type of Assignment:

Assignment Length:

Technology-Based Classroom (computers for each student)

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Invention

Style

Pedagogical Goals - Digital Literacy:

Media Requirements:

Required Materials:

Microsoft PowerPoint

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

In film and live performance, the use of time allows a writer/designer to show the reader/viewer/audience precisely what s/he wishes when s/he wishes. Kinetic typography is fundamentally different from static typography on a page, and those differences are explored in this project. In order to understand and appreciate the implications of using time as an available means of persuasion, students will create a kinetic type animation using PowerPoint, to accompany a quote of their choice.

Students are to find a brief quote to animate. The quote can be selected from poetry, music, stage, or screenplay, but the best quotes are often the ones that offer a range of emotions. Students will visually represent their selected text by expressing the content with typographic elements sequenced over a span of time. Students will carefully consider relationships between the spoken word and the visible and dynamic word, attending to variables like, typeface, typesize, weight, color, texture, focus, orientation, entrance, performance, exit, sequence, speed, pacing, transition, transformation, timing, tone, emotion, feeling, atmosphere, and interpretation.

Suggestions for Instructor Preparation:

Traditionally, shorter quotes work better for beginning animators. So, instructors may choose to provide a fixed list of quotes from which students may select their text for this project.

This lesson plan would work well in tandem with lessons related to visual rhetorics in which students build visual analysis skills by examining the visual features of texts.

Instructions For Students:

Having seen the examples in class, you will complete a short piece of kinetic typography. Choose a favorite quote and animate it using Microsoft PowerPoint. You may want to start by learning how to use PowerPoint's animation features. YouTube features a number of tutorials like this one that you may find useful.

Next, pick a quote. Write it down. Begin brainstorming what you might do with it. Think of ways to visualize the content of the quote using only text and shapes. Think about how the timing and/or motion of the elements might function rhetorically, or work together with the quote's content. Questions to keep in mind as you work: How difficult will this be? Will it add much to the final product (compared to the amount of work it will take)?

Then, get to animating! Try to take the quote apart so that the kinetic typography offers us a kind of visual analysis, showing something that wasn’t immediately obvious about the quote.

Course Type:

Advanced Writing Course

Kairos and Ideology Analysis: American Values and Contexts

Sloan — Mon, 27 Oct 2014 21:05:23 +0000

Image Credit:

W_Minshull

Brief Assignment Overview:

This assignment asks students to fill out a worksheet for analyzing the ideological presuppositions of two arguments that rely on a popular superhero, Captain America, to make their respective arguments. This assignment can be used to solidify student understanding of kairos and presuppositions.

Type of Assignment:

Homework Assignment

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Cultural Context

Historical Context

Media Requirements:

Required Materials:

For students:

-Pen or pencil

-Worksheet (can be filled out on a computer through an LMS like Canvas or Blackboard, or in hard copy provided by instructor)

-The image and article to be analyze (either through a computer or in hard copy provided by instructor)

For instructor:

-Without classroom technology

-Hard copies of worksheet, comic book cover, and article for each student

-With classroom technology

-Projector to show image and article

Timeline for Optimal Use:

Full Assignment Description:

The Captain America comic book cover published in April, 1942 features a larger-than-life Captain America physically subduing a stereotyped caricature of Japanese Emperor Hirohito. This cover appeared shortly after the bombing of Pearl Harbor, a historical event depicted on the cover itself. Students will analyze the kairos (Pearl Harbor and WWII) and the presuppositions about American values (victory through martial power, strength, an in-group mentality, patriotism, etc.) for this comic book cover.

They will compare the American values lauded in the comic book cover with the American values mobilized by the Sikh artist Vishavjit Singh. In 2013, Singh dressed up as Captain America and walked through New York City. He catalogues his experiences in the Salon.com article "Captain America in a Turban." Students will analyze the kairos (the Twin Towers terrorist attacks, discrimination against Sikhs in America) and the presuppositions about American values (diversity, inclusivity, etc.) for this article/ performance.

After filling out the worksheet on kairos and ideology, either for homework or in class, students should be encouraged to share their answers in a group discussion.

This assignment allows students to clearly see the connection between kairos and ideology by demonstrating how the same fictional character (Captain America) can be used to mobilize very different presuppositions and beliefs.

Suggestions for Instructor Preparation:

Instructors should decide whether students will be given hard copies of the worksheet, the comic book cover and the article. Instructors should also be prepared to answer student questions about the publication dates of each source, the relevant historical context and the larger performance project of Singh.

Students should also have alread been introduced to kairos and ideology.

Students should first be given preliminary information about the comic book cover and the article. They should be provided with the publication dates for each and told about the medium in which each appeared.

Instructions For Students:

I have pasted the instructions from the worksheet below. Before filling out the worksheet, students will need to know the publication dates of each source. The worksheet is also provided below in Additional Resources. The two sources are also linked below. My students took about twenty minutes to fill out the worksheet. We spent the remainder of the class discussing their answers.

Kairos and Ideology Critique: Captain America and American Values Worksheet

Name:

Rhetorical Analysis defines kairos as “both the occasion for discourse and the surrounding conditions that present the rhetor with opportunities and constraints: opportunities or openings to say certain things in certain ways; and constraints that limit what can be said and how” (9-10). We can think about kairos partially as the historical context for a controversy.

According to Rhetorical Analysis, ideology is “a set of presuppositions that influences most everything—people’s family lives, their political choices, their intimate and professional relationships. These presuppositions must be held by an entire social class, culture, or community” (185-86). Ideological analysis allows us to identify key beliefs and values held by a group of people.

Examine the Captain America comic cover from 1942 and the Salon article about the Captain America performance piece by Vishavjit Singh in 2013. Both sources are using the ethos of Captain America to make very different arguments. Answer the following questions:

What is the kairos for each source?

Are the sources “timely,” or, do they respond intelligently to their respective kairos? How so?

What does each source presuppose about American values? What values does the comic book cover ask you to share? What values does the performance piece ask you to share?

How do the values/beliefs about American culture in each piece match or mismatch the piece’s kairos?

Notes on Reception, Execution, etc.:

This exercise seemed to make kairos and ideology readily accessible to some struggling students. The widely-known historical events of World War II and 9/11 helped clarify not only kairos, but audience as well. We talked about how the recent attack on Pearl Harbor helped create the audience for the comic cover and how an awareness of 9/11 made Singh's performance all the more relevant and powerful.

I did find it important to emphasize early on that the WWII comic cover uses racist imagery to make its argument. We had a very productive discussion about how the dehumanizing of Hirohito effectively concealed certain American ideological values like diversity while emphasizing others like exceptionalism and martial power.

Additional Resources:

April 1942 Captain America War Propaganda Comic Book Cover (Captain America punches a Monstrous Emperor Hirohito while Pearl Harbor Unfolds at their Feet)

Sept. 2013 Salon.com "Captain America in a Turban" (Sikh artist Vishavjit Singh describes his experience dressing up as Captain America and walking the streets of New York City)

Worksheet for Students:

Kairos and Ideology Critique: Captain America and American Values Worksheet

Name:

What is the kairos for each source?

Are the sources “timely,” or, do they respond intelligently to their respective kairos? How so?

What does each source presuppose about American values? What values does the comic book cover ask you to share? What values does the performance piece ask you to share?

How do the values/beliefs about American culture in each piece match or mismatch the piece’s kairos?

Course Type:

Course Description:

I used this lesson plan in RHE 309k: The Rhetoric of Superheroes, an intermediate writing course with special topics chosen each semester by the instructors. Students are taught writing, research, rhetorical analysis, and invention.

Tags:

Enthy/memes: Making Memes to Teach Logos

regina.mills — Tue, 21 Oct 2014 02:16:34 +0000

Author:

Regina Marie Mills

Image Credit:

Traquan Minor, created on imgflip.com

Brief Assignment Overview:

To pratice creating and breaking down enthymemes, I had students create memes (about anything), break down the stated and unstated premises and ultimately, come to a conclusion as to the meme's argument.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Collaboration

Visualization

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

If not in a technology-based classroom, then having students bring laptops to class or having them do this at home (after modeling it and providing examples) would also work.

Timeline for Optimal Use:

Full Assignment Description:

I usually take about 30 minutes for this, including time for us to break down enthy/memes (ex. Hipster Little Mermaid) together. You should have gone over enthymemes in a previous lesson and reviewed them before doing the assignment. I used this assignment in a unit focusing on rhetorical analysis, allowing students to both create and break down enthy/memes. You could also just let students break down the enthy/memes. After we break down the examples, I give students suggested memes and meme-generating websites to use (memegenerator.net or imgur.com/memegen but you can google "meme generator" and find many others). Then they are given about 20 minutes to make the meme, break down its stated and unstated premises and then post it to Discussion Board or some other class forum for student and instructor feedback.

Suggestions for Instructor Preparation:

Find a few memes that you think are current enough to use as "enthy/meme" examples. You can use joke ones that are steeped more in cultural knowledge rather than direct argument (ex. All Your Base) to begin with but also be sure to use ones that are making more nuanced arguments. Create exemplars for them to view which show what kind of structure you want them to use when breaking down their enthymeme. Have these available on a class website or other source. Be sure to scout out some meme generator sites and give them to students so that they don't waste time trying to pick one out.

Instructions For Students:

Students wil break down your example "enthy/memes" as a whole group exercise, and if desired (though this would make the activity longer), in small group settings. Once they have seen a few exemplars, they will go to a meme-generator site, create their own meme and then break down the premises (stated and unstated) in their meme along with the main argument of the meme. They will then post this to an on-line class forum for feedback. I usually give students 20 minutes to do this and if some students are very creative, I encourage them to do more than one. I have also done this in pairs, in case students are afraid that they can't come up with something good enough on their own in the time given.

Evaluation Suggestions:

I often grade this as a participation grade or as a grade for homework. This should not be a major grade and can even be just an informal assessment. However, I highly suggest having students view and comment on other classmates' work and also for the instructor to leave feedback which focuses on how well they broke down the premises of the enthy/meme.

Notes on Reception, Execution, etc.:

Overall, this has been a popular lesson and one that some of my colleagues have taken up in their classes as well. It's important to let students know that you aren't grading them on cleverness but rather on the ability to make and break down an argument by enthymeme. Some students feel flustered and think there isn't enough time, or get bogged down in making a "great" enthymeme, so you can choose to give more time or to give students who do not have a polished product in class a chance to turn it in by a certain time in the evening as homework as to alleviate that stress. However, students have loved the chance to be creative and that they get to play with something that they are very familiar with. I think it helps them re-think the meme as something a bit more complex. As a teacher who finds teaching logos so hard, it helped me feel more comfortable as well as it helped to make the enthymeme more tangible.

Additional Resources:

Here is another exemplar meme created by my students. As you can see, this can allow for deeper analysis of issues like race, sex, class, sexuality, disability, etc. You could even use this as an exemplar in class and break down the stated and unstated premises (and how it works to subvery them) as a class to see how memes can be thought-provoking as well.

Successful Black Man.jpg

Course Type:

Course Description:

I assigned this in a RHE 309K class, which is a class just a step above the introductory writing course. Many students who tested out of the introductory RHE 306 take this class as well as others who are required to take it by the school or major they are pursuing. This class is still focused on writing but centers around a particular topic/controversy in order to teach those skills.

Tags:

Enthymeme

Logos

Rhetorical analysis

Introducing Rhetorical Analysis with Contemporary Advertisements

sariddick — Thu, 02 Oct 2014 23:01:21 +0000

Author:

Sarah Riddick

Image Credit:

Mozart, Mike. "Smellcome to Manhood." JeepersMedia. Flickr. 2 Oct 2014. Web. <https://www.flickr.com/photos/jeepersmedia/12462069883/sizes/m/>.

Brief Assignment Overview:

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Type of Assignment:

Class Discussion

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Research

Summary

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

Introduce rhetorical analysis to students
Offer a broad illustration of the scope of rhetoric and rhetorical analysis
Familiarize students with initial components of rhetorical analysis (audience, speaker, argument)
Help students feel comfortable offering their own analyses

Media Requirements:

Media Console/Projector

Required Materials:

Media console with overhead projector
Class computer with internet connection
Preferable, but not essential: personal computers for brief individual research activity.

Timeline for Optimal Use:

Early in the Semester

Full Assignment Description:

This lesson is intended to provide a light, engaging, and accessible introduction to rhetorical analysis. Students will survey several contemporary advertisements that vary in a number of ways yet share some broad themes. The order of the texts is intended to subtly help the students progress from basic to more nuanced analyses.

The first moments of this class are open to suit the needs of the instructor. If this is the first day that students will be performing rhetorical analysis, it may be helpful to provide a brief overview of what is to come.

To begin the analytical portion of the class, play the first text—an Old Spice commercial from the 2010 "Smell Like a Man, Man" campaign. The commercial is both fun and funny, thus students should respond well to it. Moreover, its fast pace and quirky tone will likely get students laughing, which will hopefully loosen them up for analysis.

Once you have played the video, ask the following questions:

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

Be sure to draw out detailed responses from the students. Play the video again, as needed. One reason this ad is great for an initial analysis is because it has two different speakers (i.e., the spokesman and the company), two different audiences (i.e., implicit and explicit), and plenty of components that students can draw on to support their answers to the argument questions.

Next, play the second and third videos. Each of these are 2008 advertisements from the Corn Refiner Association's "Sweet Surprise" campaign about high fructose corn syrup. Ask students the same series of questions, and encourage them to pay even closer attention to the details that help create this argument.

Once you feel that your students have adequately analyzed the argument in these two texts, have students go to the website featured at the end of the videos. If students don't have computers, do this together as a class. By this point, hopefully students will have mentioned that the text wants you to go to this website, so this can be a way of getting them to further test the text. Once there, have students try to identify any bias on the website and ask them to list specific examples. This is meant to encourage students to closely examine sources and to consider how word choice and other stylistic choices shape an argument.

If time permits, have students look at one more text—a 2014 print ad from the Washington Metropolitan Area Transit Authority. In the ad, one woman remarks about new public transportation changes and another woman responds, "Can't we just talk about shoes?" There are several broad parallels between this text and the former texts, so students should feel comfortable by now analyzing this form of visual rhetoric.

Suggestions for Instructor Preparation:

Given the brevity of both these texts and the follow-up questions, it would be a good idea to thoroughly familiarize yourself with each text before presenting them to the class. With this being an introduction to rhetorical analysis, students may feel shy about offering responses, so being prepared with many different ways to prompt their analyses can be helpful.

Instructions For Students:

For the group analysis portion of the class:

Answer the following the questions. Cite evidence to support your response.

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

For the individual research portion of the class:

Go to http://www.sweetsurprise.com
Can you identify any bias?
Cite specific examples to support your response.

Evaluation Suggestions:

There is no evaluative component to this activity.

Course Type:

Course Description:

This lesson plan was designed for "Rhetoric and Writing", an introductory course.

Tags:

Advertising Agency

Cowan — Mon, 29 Sep 2014 20:13:29 +0000

Author:

Jake Cowan

Image Credit:

Imaginary Forces

Brief Assignment Overview:

Help your students realize when they're being advertised to by helping them turn the tables on the Don Drapers of the Internet.

Type of Assignment:

Homework Assignment

Assignment Length:

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Collaboration

Open Access Software

Visualization

Media Requirements:

Required Materials:

As part of their preliminary research outside of the classroom, students doing this assignment will need to participate on at least one social media platform, such as Facebook or Twitter. While the actual assignment is designed so that every student has access to a computer in the classroom (laptops would suffice), it could easily be adapted to only use pen and paper.

Timeline for Optimal Use:

Full Assignment Description:

From the minute we wake up to when we fall asleep — and probably while we dream — we are the objects of advertisements. Even if we have long gone without a TV, we are advertised to constantly through the social networking sites we use daily. Ads are on our Facebook pages, in our Twitter feeds, alongside our Google searches — and not only are they impossible to escape, but they seem to hauntingly follow us around like the eyes of the Mona Lisa. In the era of big data, advertising agencies know just about everything there is to know about you: Your age, your gender, your relationship status, your likes and dislikes; and increasingly websites curate your experience based on those statistics. This assignment aims to help students recognize those rhetorical structures telling them to buy buy buy by helping them flip the tables and write their own ads.

This assignment consists of two parts:

A brief homework assignment to be completed the night before. In a one-page paper, students will need to make note of various personalized ads directed at/to them on either Facebook or Twitter. Each student must catalogue at least 4 of these, with at least one screenshot included in the text itself for clarity. The should summarize, in just a few words, what product each ad is for, the visual content of the advertisement, and the overall message. They should then try to identify trends between the ads and any rhetorical strategies these miniature texts might be employing to convince you to click on them. Finally, the students should spend a paragraph reflecting on what the ads suggest about the object's specific ethos, at least in the eyes of the companies mining your data and selecting these ads. Speculatively, what might someone assume about the viewer of these ads having never met him or her before? Who do these admen think the student really is? Are they right? What did they miss and what did they hit on the head?
An in-class exercise that utilizes classroom technology to create personalized ads. At the beginning of class, students should pair up and share their one-page papers, taking a few minutes to discuss the details of the ads, what they missed, and what their partner liked (or didn't) about these particular posts. After the brief one-on-one meeting, the students should again break up, moving to computers in order to create a new ad for their partner as would appear on a Facebook or Twitter page. The new ad should be highly visual, so the students should use a site like PicMonkey or Canva to design the perfect piece of content; should there be no computers or too few, pen and paper would be sufficient. Based on their discussions, each student should decide on what product their partner would likely want to buy, how it can be presented in order to make it more enticing, and which social media site it would make most sense to appear on. Once they are finished, the students should somehow share their work with their partners, discussing what they had in mind and why they made the choices they did; the partner should likewise talk about whether or not they find this particular ad engaging — if it were on Facebook, would they click 'Like'?

Suggestions for Instructor Preparation:

Other than preparing for the above, which would include familiarizing oneself with sites like Canva or PicMonkey, instructors should prepare a short introductory lecture on the rhetorical principles behind advertising campaigns. Rhetorical analyzing ads can be highly instructive, since their message always boils down to the same injunction: buy this product. Of course, there are a number of strategies that ads utilize to make that argument — humor, nostalgia, subconcious familiarity (i.e., Coke making ads so that people think of their product first to quench their thirst). A short video clip like this clip from Buzzfeed might help, or show a few famous ads and discuss those with your students.

Instructions For Students:

The closer that students pay attention to the ads that show up on their social networking sites, and the more they consider what might have prompted this particular content, the more interesting this assignment will be. Did she search for anything recently that would suggest she like watching horror movies? Did he click 'Like' on anything or follow anyone new that would suggest that he likes eating at Chili's? What ads do you like, and what about them makes those ads memorable? Additionally, when it comes to creating ads, students shouldn't worry about whether or not their partner needs an item — trust me, agencies don't worry about that at all — but how to make what you're selling appear indispensable and interesting. For additional and helpful reading, students might find this recent NYTimes article on Facebook ads worthwhile.

Evaluation Suggestions:

As with most in-class assignments, I pay attention more to participation than to the success of the assignment — whether or not someone would actually be convinced to buy a product based off of one of these ads shouldn't factor in to the grading rubric. Creativity and critical insight matter more than the productive part of the assignment.

Course Type:

Course Description:

This assignment was originally designed for a class on the rhetoric of the digital divide, which included a unit on what has been called the "filter bubble."

Introducing Ideology with HSBC Advertisements

Cate Blouke — Sun, 03 Aug 2014 02:16:11 +0000

Author:

Cate Blouke

Image Credit:

HSBC advertisement

Brief Assignment Overview:

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Type of Assignment:

Class Discussion

Assignment Length:

No Classroom Technology Required

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Visualization

Media Requirements:

Technology-Based Classroom (computers for each student)

Media Console/Projector

Required Materials:

A computer-enabled classroom will allow for the full activity, in which students create their own version of the ad campaign. This could easily be adapted to an activity without technology.

Timeline for Optimal Use:

Useful Anytime

First Day/Week

Early in the Semester

Full Assignment Description:

A relatively straightforward exercise, this in-class activity serves as a fruitful introduction to talk about commonplaces, ideology, and visual rhetoric. The ads themselves address the issue of values through their captions, such as "The more you look at the world the more you realize that people value the same things but in different ways."

Suggestions for Instructor Preparation:

If adapting for use wihtout technology, you might make up some handouts with three unlabeled images and ask students to come up with labels. Similarly, if you don't want to take up the full class period, you could pre-select images to provide students.

Instructions For Students:

As your reading from Picturing Texts discussed, we learn how to se the world in particular ways. As the authors argue, "we construct our realities as we learn to see."

While this has certainly been a theme throughout the course, today's exercise addresses how the way that we see/read texts tends to reflect our own values or ideology. Ho we interpret an image can sometimes say more about us than the image itself.

The international banking firm, HSBC, has an ad campaign that reflects this multi-faceted approach to people and reality.

The triptych above labels the same image with three very different value judgments, illustrating quite explicitly how the same object can retain radically different meanings depending on the viewer.

One of the goals of this course (and an essential element of visual analysis) is for you to learn to consider multiple readings of the same image. As such, and as a handy segue into our unit on advertising, for today's exercise you'll create your own version of the HSBC ads.

With a partner (or two), find an image/object that you can label with at least three different meanings - being careful to use an image that is licensed for adaptive reuse. You can find these images by either using the google advanced image search functions or the filters in a Flickr search (both of which I will demonstrate in class). We'll be talking more about Fair Use and Creative Commons as we move into our final unit, so this is good practice to get you started.

After finding an appropriate image, using either photoshop or an image editing platform of your choice, compile the three images into a tryptich and label them with your different value readings (just as in the HSBC ads).

Notes on Reception, Execution, etc.:

My students had a great time with this exercise and came up with some nice examples. During the discussion, we also talked about design and parallellism.

Course Type:

Technology-Based Classroom (computers for each student)

Course Description:

In this course we will explore the ways in which images can be read, analyzed, constructed, and manipulated. We will interrogate how images inform our reading of historical and political events, of personal identity, of public and private spaces. We will think through issues of self-presentation: how our stylistic choices convey messages to the world around us, and how we interpret the choices of others. We will look at the spaces we frequent and consider the rhetorical effects of everything from the architecture to the furniture to lighting. In short, we will investigate how the visual (non-linguistic, non-textual) world conveys its messages.

Tags:

Using Flag Burning to Teach Icons, Symbols, and Speech Acts

Wiedner — Thu, 10 Apr 2014 19:09:40 +0000

Author:

James B. Wiedner

Image Credit:

"Plus" by Andre, "Fire" by Nick Abrams, "Equal" by Edward Boatman, and "Light Bulb" by Chris Brunskill, all from The Noun Project; (Flag Icon Is in Public Domain)

Brief Assignment Overview:

Students come to class having read read an analysis focused upon the importance of the seemingly minor distinctions between "icons" and "symbols" in the context of Texas v Johnson, the definitive Supreme Court case regarding the extent to which an American flag and/or the burning thereof is “speech,” and therefore protected by the First Amendment.

The class then explores the definitions of- and distinctions between- icons and symbols, analyzing the assigned reading’s contention that the majority and dissent opinions of the sharply divided court actually comes down to whether a flag in this context constitutes an icon or a symbol. Students then logon to classroom computers in pairs to find an example of one symbol and one icon. Students post their examples onto our Canvas discussion board with brief explanations as to why their choices do, in fact, constitute icons or symbols.

As time allows, the instructor puts the Canvas discussion page on the projector, and student postings are analyzed together as a class. The instructor assigns a brief follow-up reading.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Cultural Context

Historical Context

Performance

Pedagogical Goals - Writing:

Research

Synthesis

Pedagogical Goals - Digital Literacy:

Media Requirements:

Required Materials:

Vergobbi, David J. "Texas v. Johnson." Free Speech on Trial: Communication Perspectives on Landmark Supreme Court Decisions. Ed. Richard A. Parker. Tuscaloosa, Ala.: University of Alabama, 2003. 281-97. Print.

Classroom with enough computers to accommodate all students at two students per computer.

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

Speaking as generally as possible, this lesson plan seeks to help students think about the many different forms of rhetoric that exist aside from the written and spoken word. More specifically, the plan seeks to establish the ways in which actions, objects and images can constitute rhetoric. The definitions and uses of icons, symbols, and what the Supreme Court calls “speech acts” as rhetoric are then explored in the specific context of the definitive Supreme Court decision on the issue of flag burning, Texas v. Johnson (1989).

“Free Speech on Trial: Communication Perspectives on Landmark Supreme Court Decisions” is exactly what the title suggests. It is organized by chapters, with each chapter authored by a different attorney, judge, or legal scholar of note. Each chapter consists of a communications-based analysis of a different Supreme Court case, the vast majority of which revolve around First Amendment issues. A copy of the chapter entitled “Texas v. Johnson” from the collection is posted on Canvas several days before class, with instructions to read and make note of any questions they have while reading.

After a general class discussion on the reading, we focus our attention upon the primary contention of the article’s author. Specifically, that the conflicting opinions among the Supreme Court justices in this case came down to whether a particular justice viewed the burning flag as an icon or as a symbol, even though the justices were not aware that this is where their disagreement was founded.

The class discussion is directed in a quasi-Socratic method of instruction, with the instructor seeking to elicit contradictions among student responses to questions pertaining what it is that makes this case so nuanced and multi-layered. The instructor asks a question outright: “If a person just douses something in kerosene and lights it on fire without saying or writing a word, are they “speaking?” Again, a Socratic method is useful: asking students questions such as the above and challenging their answers with further questions and new contingencies lends itself to students rethinking their visceral responses to the original question, resulting in the class as a whole coming up with a more inclusive yet refined working definition of “speech.” We look at explicit and implicit reasoning in the Supreme Court’s analysis of the same question(s). Students are reminded that they’re allowed to disagree with the reasoning of a Supreme Court justice and that they shouldn’t be shy about challenging any of their statements and/or assumptions.

As we continue thinking about non-verbal rhetoric, the instructor directs the class to the portion of the assigned reading where the author begins elaborating upon his claim that whether the justices thought flag burning was speech or not came down to whether they treated the flag as an icon or a symbol. Given that even the Supreme Court wasn’t able to make sense of this icon/symbol distinction (or so says the article’s author), it should come as no surprise that students struggle with the nuance as well. Rhetoricians, linguists and the like disagree amongst themselves as to the precise definitions of these terms, but I tried to make the broad explanation that both icons and symbols are types of signs.

Suggestions for Instructor Preparation:

There is no need to read the actual Supreme Court opinion in Texas v. Johnson. The instructor should, of course, have a firm grasp of the analysis of the case that the class has been assigned to read.

I also found it very helpful to spend time refining my own understanding of icons, symbols, signs and the like. There is much grey area and a fair amount of disagreement on some aspects of these concepts.

Instructions For Students:

Before class: Read the article posted on Canvas, making note of questions they have as they arise.

During class: Following class discussion, logon to the classroom computers in pairs, and find one example of an icon, and one example of a symbol, and to post both to the Canvas discussion board, along with brief explanations of their choices.

After class: Read a short “article” (in comic form) that will be available on Canvas after class. Create a short posting as to whether this follow-up reading helped clarify the symbol/icon distinction, and the way in which it did so.

Notes on Reception, Execution, etc.:

This lesson went over better than I ever expected. Although looking at these issues in the context of a Supreme Court decision might seem uniquely befitting a Rhetoric of Law course (which is what I teach), the issues discussed are of broad interest, and students don’t have to actually read any judicial decisions.

I would recommend pulling up the Canvas discussion page on the projector, and going through a few of student postings for as long as time allows (approximately 10 minutes).

Additional Resources:

The Noun Project- An excellent site full of simple icons and symbols to peruse. The images at the top of this lesson plan are all from the Noun Project.

Course Type:

Advanced Writing Course

Video Remixing with Jon Stewart

Bohmann — Tue, 08 Apr 2014 21:51:53 +0000

Author:

Axel Bohmann

Image Credit:

Wikimedia Commons

Brief Assignment Overview:

The assignment introduces students to some very basic video editing techniques (cutting clips, detaching audio, inserting new audio) and gets them thinking about how the visual and sound channel in a video composition play together to create rhetorical effect. It's also fun as hell.

Type of Assignment:

Assignment Length:

Partial Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Technology-Based Classroom (computers for each student)

Multimodal

Remix

Media Requirements:

Required Materials:

Every student needs to be able to access a computer with video editing software (I use iMovie since that is available on DWRL machines, but Mozilla Popcorn Maker is freely available and will work for this assignment too (see Beck Wise's LP post). A pair of headphones for each student is strictly not required, but without them there will be a lot of noise distraction. I just ask my students to bring their own headphones along with them to class and try to have a couple of extra ones available.

Timeline for Optimal Use:

Late in the Semester

Full Assignment Description:

In March, 2104, Jon Stewart took this campaign ad from Kentucky senator Mitch McConnell (R) and developed a number of remixes from it (see for example the segment from the show or just search #mcconnelling). This practice quickly developed into a wide-spread online phenomenon. Apart from being hilarious, it is remarkably simple to do, yet can teach students a good deal about video composition. I developed a standalone exercise out of it that just introduces some basics of video composition, but you could easily fill a whole class period or even two with it (for example, I don't ask my students to analyze the McConnelling videos others have made, since at the point in the semester I'm doing this exercise I mainly want to lower their affective filter/anxiety about doing their own multimedia projects and help them acquire some skills to do so).

The first thing I do is simply show students the segment from the Daily Show, which has several examples of McConnell remixes. Most of my students this semester knew it already (although that's going to be different as the trend fades away), but everybody still enjoys watching it. Towards the end, there is a point when Stewart says "we're calling it #mcconnelling and I think everyone can play" (03:48). This is where I cut in and tell students that now it is their turn to play. To make it interesting, I make a competition out of it: the best McConnelling student video (by popular vote) gets to be handed in in lieu of their remixing assignment due a couple of days later.

I provide written instructions for a) downloading video and music from youtube, b) importing material into the event library in iMovie, c) starting a project in iMovie, and d) detaching audio from video in iMovie. In addition, students have found it helpful if I walked them through the entire process once on the instructor station. Once that is done, they need time (ca 20-25 min.) to get their materials in place and work with them. During this I hover around the classroom and try to answer any questions, help fix issues, etc.

One thing to be aware of is to leave yourself and your students enough time to make sure they can save their project, and save it in the right format (i.e. they want to 'share', not just save the iMovie project). In the trajectory of my class, it makes sense to withhold the finished #mcconnelling remixes from classmates until the next class session, when I use them as a segue into more advanced video editing. But there is no principled reason you should not watch the films as a class right after finishing the exercise.

Suggestions for Instructor Preparation:

The most important thing you want to make sure is that you know your way around the functions in iMovie (or whatever program you choose) that students will be working with. I suppose the easiest way to do this would be to make your own #mcconnelling video. As an added benefit you can then show that to your students and give them another thing to compete with - works quite well in my experience.

Also, be sure to let your students know in advance that they should bring headphones to class. Else it will get distractingly loud.

Instructions For Students:

McConnelling in iMovie

This exercise will get us started on working in iMovie and thinking about remixing sound
and moving images to create new arguments.

If you haven’t seen it yet, watch http://thedailyshow.cc.com/videos/s4z9il/-mcconnelling

Find the original McConnell spot at http://www.youtube.com/watch?v=nrdTX8m5G98 (or youtube search “McConnell original video”)

Download the video using http://www.clipconverter.cc/

Start iMovie (the little star symbol in your program bar on the Mac side of the computers, or use the search ('magnifying glass') function and type in "iMovie")

It will tell you you can start a new project by dragging and dropping material into “this area” (the project window), but that’s a lie

In fact, you will first need to import that material (File -> Import -> Movies) into the Event Library

Then, select the section you need from the library and drag and drop it into the project window

Select the entire project, right click on it, and choose “Detach Audio”

Now, you can simply delete the original audio

Choose an audio file that will work well with the video (remember you can use www.youtube-mp3.org to grab audio off youtube)

Unlike videos, the audio file will need to be directly dragged and dropped into your project from its location on your file system – don’t ask me why.

Have fun.

Evaluation Suggestions:

I work with the Learning Record (highly recommended), so there is no direct evaluation attached to this project. But even if you use a more traditional grading system, I would refrain from putting a number to this assignment. Since it is in-class work under time pressure and with all sorts of potential software issues built into it, this would seem unfair towards students. The only thing I do in terms of evaluation is let the class pick their favorite remix and give that a reward (in my case, having this work stand in for an otherwise additional remixing exercise).

Notes on Reception, Execution, etc.:

My students generally loved this exercise.It's always fun to make someone else (especially a Kentuckian senator) look stupid, the cognitive load seemed just right so they were learning something new but not overwhelmed by it, and the sense of competition between classmates really spurred them on. The results look/sound great.

One student, however, could not successfully import video into iMovie and I was unable to fix the issue. So this exercise was a little frustrating for her. Some steps to take to prevent this from happening are a) making sure everybody works with the same version of the program that you use to demonstrate the steps, b) checking lab computers for bugs/issues.

Course Type: