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Rhetorical Analysis

Rap Genius Close Reading Exercise

Screen shot of the first chapter of "The Great Gatsby" by F. Scoot Fitzgerald, with an example annotation and the cover of the novel.

This close reading assignment uses “Rap Genius”, an Internet annotation website, to connect each student with multiple audiences while also creating a forum where the entire class can pool their knowledge together in order to better analyze and understand the work of a specific author.

Student Digital Activism as Rhetorical Advocacy/Analysis

Social media logos juxtaposed with solidarity fists

This assignment challenges students to become digital activists/advocates for a cause of their choosing, and aids them in developing a portfolio of work in the service of that cause.

Evaluating & Complicating Audience on the Web

Empty seats to indicate the vast possibilities of potential audiences online

This lesson plan is designed to get students thinking about the real and intended audiences of web texts by analyzing publication venues and comment replies. It also highlights that a text's audiences are not (always) simply people who agree with the author(s) or people who disagree and need persuading.

Rhetorical Fallacy Bingo

There is a shark in my roof.  Your argument is invalid.

This assignment is designed to check student comprehension of rhetorical fallacies.  It can also be used to begin to discuss rhetorical analysis of images.

Research and Descriptive Reading - Visual Analysis

Eustace Tilley Mosaic

This plan puts student into groups of three or four and asks them to collaborate on generating a coherent analytical reading of a New Yorker cover image. The students present their readings to the class and then trade images and present a re-reading.

Drawing Logos

A sample illustration from the RSAnimate series on Youtube.

This assignment asks students to map out logos with the aid of visualized arguments and, ultimately, to create and explain their own vizualization of a textual argument that helps highlight the elements of logos within that textual argument.

Podcast/Paper: Having Students Do the Same Assignment in 2 Media

I have my students complete their first major assignment in two forms: (1) An individual 3-page paper and (2) a 5-6 minute group podcast. In both, they describe a text and situate it in historical context.

Using Music Videos to Explore Historiography

Members of the band 'N Sync hang from strings in a still from the "Bye Bye Bye" music video.

This assignment encourges students to think about how they can read and piece together primary sources to create a descriptive narrative.

Analyzing Ethos Using Twitter and Storify

Using the multimedia curation program, Storify, students compose a short writing assignment analyzing an "author's" ethos based on his or her Twitter feed.

Using the multimedia curation program, Storify, students compose a short writing assignment analyzing an "author's" ethos based on his or her Twitter feed.  This demonstrates the ways in which ethos is cultivated over time and in a variety of different ways.

Teaching Audience and Stakes With the Colbert Report

This exercise asks students to work in groups to move past a working summary of a text's rhetoric to consider the goals of an author and their strategic approach to audiences. It uses PBworks' collaborative potentials to bridge the gap between two connected class discussions.

Using Facebook to Review Local & Global Argument Types & Rhetorical Appeals

facebook logo

In this lesson students review the basics of argument types & rhetorical appeals.  Working in groups, they look for examples of several argument types in facebook status updates.  As a class we review the examples, evaluate their classifications, and discuss the rhetorical appeals at play.  

Teaching Ethos Using Online Dating Profiles

Students analyze portions of profiles excerpted from online dating sites to discuss ethos

Students analyze portions of profiles excerpted from the free online dating site, OkCupid, in order to talk about ethos, values, ideology and goodwill.  The exercise, in turn, encourages students to consider their own online presences, their values, and the ways in which rhetoric has “real world” applications.

Rebuttal Sparring

image of two people fencing

Students pair up to practice rebuttal. Partners present their position on their chosen controversy and have to fend off arguments for other positions that their partner comes up with. Partners change frequently and in quick succession.

Collaborative Web Page Annotations With Diigo

Screenshot of Diigo sidebar listing comments & annotations along side webpage with highlighted text

This lesson introduces students to a collaborative annotation tool to facilitate class discussions and to encourage active reading and research practices.

Generating Consensus on Textual Interpretation Through Circulating Critique

worksheet showing two rounds of exercise

This exercise has groups of three students answer questions about an assigned reading; read and revise other groups' answers; consider other groups' revisions of their first answer; and revise their first answer--all in preparation for class discussion.

Using MASS EFFECT 1 to Teach “Critical Situations”

Three characters converse using the dialogue wheel in Mass Effect One

This lesson plan uses the interactive video game Mass Effect 1 (BioWare, 2007 for XBOX 360) to teach students about making situated speech acts that effectively address a certain audience in a particular rhetorical situation.

Collocating and Word Choice Using Madlibs

students generate a template for a game in which they learn new words and collocations from their partners

Students use an online resource to learn some common ways that writers use a few "hard words". Then, with the children's game Madlibs serving as a model, students generate a template for a game in which they learn new words and collocations from their partners.

Mapping a Controversy Using Dipity Timelines

Students map the sources from a controversy they have researched

In this lesson, students created Dipity timelines that allow them to integrate multi-media content into a temporal-sequential order.  Taking the sources from their first essay, students reflect on the benefits of the multimedia/chronological presentation.

Audience Appeal - Making Commercials with Animoto

blank billboard

Using the extremely user-friendly online video creation tool, Animoto, students create short commercials pitching (potentially) odd combinations of products to target audiences (pianos to businessmen, running shoes to retirees, etc.)

Mapping Memorials: Research and Public Advocacy on Campus

Chavez statue on UT Austin campus

Through this assignment, students learn to close-read (critique) monuments on campus and consider the rhetorical nature of memory.

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