Audience

This assignment asks students to fill out a worksheet for analyzing the ideological presuppositions of two arguments that rely on a popular superhero, Captain America, to make their respective arguments. This assignment can be used to solidify student understanding of kairos and presuppositions.

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.

Students work in groups to invent a person with a complete backstory, to whom they'll address an argument. This assists them to think about identifying a clear and specific ideal audience, as well as how they might tailor an argument to best address their reader.

This exercise asks students to work in groups to move past a working summary of a text's rhetoric to consider the goals of an author and their strategic approach to audiences. It uses PBworks' collaborative potentials to bridge the gap between two connected class discussions.

Students analyze portions of profiles excerpted from the free online dating site, OkCupid, in order to talk about ethos, values, ideology and goodwill.  The exercise, in turn, encourages students to consider their own online presences, their values, and the ways in which rhetoric has “real world” applications.

Using the extremely user-friendly online video creation tool, Animoto, students create short commercials pitching (potentially) odd combinations of products to target audiences (pianos to businessmen, running shoes to retirees, etc.)

This assignment requires students to think about how the enthymeme might function in practical argument—specifically, in convincing a group of out-of-town visitors to Austin to try one of the local restaurants.

Once students in my literature class achieve a basic skill set in textual analysis, I require them to take the reins of the course by providing the class with a blog post on the upcoming reading and presenting their findings to the class.

In this group project, students design a commenting system or other forum/method for conversation within a website, matching the system to the particular rhetorical goals of the site.  Groups present their systems in a presentation and are required to turn in two documents: a visual representation of the conversatio