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Audience Appeal - Making Commercials with Animoto

blank billboard

Using the extremely user-friendly online video creation tool, Animoto, students create short commercials pitching (potentially) odd combinations of products to target audiences (pianos to businessmen, running shoes to retirees, etc.)

Teaching the Enthymeme with Restaurants

Students to think about how the enthymeme might function in practical argument

This assignment requires students to think about how the enthymeme might function in practical argument—specifically, in convincing a group of out-of-town visitors to Austin to try one of the local restaurants.

Procedural Rhetoric: Analyzing Video Games

Screen shot of September 12 Video Game Instructions

This activity asks students to practice rhetorical analysis with reference to Ian Bogost's understanding of "procedural rhetoric." This mode of rhetoric focuses on the ways that procedures, processes, logics, and rules can be expressive and persuasive.

Procedural Enthymeme with Inform7

Screenshot of Inform7 Interface

Even though we use enthymemes in our everyday speech, teaching the concept presents difficulties. By making enthymemes in the interactive fiction design system Inform7, students develop a deep understanding of implied reasoning.

Introducing Analysis with "Texts From Last Night"

Texts from last night offers a short and pithy introduction to analysis

Using samples pulled from the popular website, Texts From Last Night, this exercise introduces students to textual analysis in a fun and (most likely) funny way.

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