DWRL Lesson Plans - Logos

Course Description:

This course will explore the rhetoric within and around artistic performance, including theatre, music, dance, and performance art. Students will engage with performance as argument, including visual rhetoric and other forms of non-verbal argumentation. The course will also investigate the rhetorical techniques that artists, advertisers, critics, and audiences use when speaking about performance. You will select a specific performance that interests you and engage in an in-depth written exploration of its rhetorical situation: the performer, the audience, the time and place, the arguments made by the piece itself, and the discussion surrounding it. After examining the arguments of and around the piece, you will select a rhetorical aspect of the performance or an argument about it to analyze in detail, showing how it makes and supports a claim. Having thoroughly investigated the rhetoric of this performance, you will make your own argument about it, in both performative and written form. In this way, you will gain a thorough understanding of how performance makes arguments, how we speak about performances, and what we mean when we use the word “performance.”

Tags:

Bridging Summary and Analysis with Standup Clips

Plourde — Thu, 19 Feb 2015 18:51:20 +0000

Author:

Aubrey Plourde

Image Credit:

Image Credit: Cory Schmitz

Brief Assignment Overview:

This assignment uses clips from standup comedy specials to hone student skills of summary and synethesis, for the controversy map essay assignment. It can also function as a precursor to Unit 2, Rhetorical Analysis. At this point, they have gathered data on the contexts of their controversy, and performed two summaries of viewpoints. They are currently writing their controversy maps, which require them to demonstrate that they can identify and incorporate a speaker's major claims and supporting statements. This summary exercise is meant to help students practice those skills and to introduce rhetorical analysis.

Type of Assignment:

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Writing Process

Additional Pedagogical Goals:

This class activity came out of several grading sessions, wherein I realized my students were having a hard time subordinating an author's points during a summary. They seemed to give each of the author's statements equal weight, without differentiating between which ideas were primary and which were more supporting details. So while this activity is meant to reinforce the skills of summary and syntehsis, it's foremost an thought-exercise, which I hoped would help them give themselves permission to fairly emphasize certain statements over others.

Media Requirements:

Media Console/Projector

Required Materials:

This activity will go more smoothly if each student can efficiently take notes. I allow them to take digital notes on a laptop or tablet, but this isn't strictly necessary. The project does require that the instructor have a media console and projector.

Timeline for Optimal Use:

Full Assignment Description:

Ask students to sit in groups of three. These groups will be informal, and they shouldn't get too hung up on them. Most of their work will be individual, but asking them to share with a tiny group before discussing with the entire class can make them feel more confident.

Screen a clip from a popular comedian's standup special. I chose Louis CK, Aziz Ansari, and Bill Burr, to get a range of comedic styles. Each clip should last no more than 3-4 minutes, although the length will of course be based on the amount of time devoted to a single topic within the special. I also chose clips that I felt addressed primary controversies circulating in the news, and ones I felt my students would probably be familiar with.

Ask students to take notes on the clip and to identify the comedian's main point. Then ask them to fill in the supporting details.

Students should share their breakdown of the clip with their miniature group.

Once they have had a chance to discuss (this should only take two minutes or so), get a class consensus about what the comedian is "really" talking about, and what lines are there for effect or support. This is an opportunity to point out which points may seem like they're geting a lot of focus but are actually in the clip for a laugh or for emphasis.

Students should be able to summarize the clip in one statement. Encourage them to write an informal thesis as a class. For example, "In this bit, Aziz Ansari pokes fun at gender conventions by highlighting the arbitrariness of marriage rituals." This statement bridges a summary understanding of the text and an introduction to basic analysis. The extent to which the dicussion veers toward how the comedian's performance and language are affecting the humor is flexible; depending on how far the instructor would like to introduce or foreshadow Unit 2, this activity could stick to summary, or it could invite students to begin considering ethos, logos, pathos, and so on.

Repeat the exercise two or three times, time permitting, and debrief with students. They should feel more confident identifying primary and secondary points, especially with such a flexible genre.

Suggestions for Instructor Preparation:

I recommend converting the YouTube videos to an MP4 file that can be embedded in a Prezi or PowerPoint. This avoids the mid-class confusion of watching ads, finding the right clips, and so on.

Instructions For Students:

1. Watch the following comedy clip.

2. Take notes on what is being said.

3. When the clip is finished, re-read your notes and organize the bit based on its primary argument and its supporting subpoints.

4. Discuss with your group: compare your own breakdown of the primary and secondary claims with the others. Be prepared to report your organization to the class.

Repeat with three different clips, time allowing.

Homework:

1. Find your own clip.

2. Take notes on the content and revise your notes into some kind of outline that separates the main ideas from the subpoints.

3. Write up a short paragraph summarizing and synthesizing the comedian's argument.

4. Post both the paragraph and a link to the clip on the Canvas discussion board.

Evaluation Suggestions:

I ask students to share their choice/phrasing of the comedian's main argument and subpoints with the class. This is an informal evaluation, but it allows me to both determine their comfort with pulling out the major threads of an argument and to encourage them to make those distinctions between which ideas are emphasized and which are supplemental.

I also ask students to do one more summary/synthesis on a Canvas discussion board. They find their own set of clips, summarize them and synthesize their relationship to one another, and post their writing with the clip link on Canvas. I grade it for completion, but it can be a good, efficient way to guage whether students can differentiate between main ideas and subpoints.

Notes on Reception, Execution, etc.:

My PowerPoint didn't actually work, but I did have the separate downloaded clips, so it went relatively smoothly. Despite the technical glitch, I got a lot of positive feedback on this assignment. I think my students liked the project simply for content--it made a nice vacation from reading arguments about marijuana legalization--but they did also seemed to really enjoy applying their summary skills to less-conventional media. After we discussed the major/minor points, they enjoyed very briefly discussing how the rhetorical turns worked, which was what made me think this assignment worked well as a pseudo-bridge between Unit 1 (research/summary) and Unit 2 (analysis).

Course Type:

Course Description:

Rhetoric 306 is a course designed to introduce students to the fundamentals of research and argumentation. They are asked to research a controversy, summarize and analyze the arguments of the major stakeholders in that controversy, and then develop their own arguments.

Tags:

Performance

Bridging Summary and Analysis with Standup Clips

Plourde — Thu, 19 Feb 2015 18:51:15 +0000

Author:

Aubrey Plourde

Image Credit:

Image Credit: Cory Schmitz

Brief Assignment Overview:

Type of Assignment:

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Writing Process

Additional Pedagogical Goals:

Media Requirements:

Media Console/Projector

Required Materials:

Timeline for Optimal Use:

Full Assignment Description:

Ask students to take notes on the clip and to identify the comedian's main point. Then ask them to fill in the supporting details.

Students should share their breakdown of the clip with their miniature group.

Repeat the exercise two or three times, time permitting, and debrief with students. They should feel more confident identifying primary and secondary points, especially with such a flexible genre.

Suggestions for Instructor Preparation:

I recommend converting the YouTube videos to an MP4 file that can be embedded in a Prezi or PowerPoint. This avoids the mid-class confusion of watching ads, finding the right clips, and so on.

Instructions For Students:

1. Watch the following comedy clip.

2. Take notes on what is being said.

3. When the clip is finished, re-read your notes and organize the bit based on its primary argument and its supporting subpoints.

4. Discuss with your group: compare your own breakdown of the primary and secondary claims with the others. Be prepared to report your organization to the class.

Repeat with three different clips, time allowing.

Homework:

1. Find your own clip.

2. Take notes on the content and revise your notes into some kind of outline that separates the main ideas from the subpoints.

3. Write up a short paragraph summarizing and synthesizing the comedian's argument.

4. Post both the paragraph and a link to the clip on the Canvas discussion board.

Evaluation Suggestions:

Notes on Reception, Execution, etc.:

Course Type:

Course Description:

Tags:

Performance

Enthy/memes: Making Memes to Teach Logos

regina.mills — Tue, 21 Oct 2014 02:16:34 +0000

Author:

Regina Marie Mills

Image Credit:

Traquan Minor, created on imgflip.com

Brief Assignment Overview:

To pratice creating and breaking down enthymemes, I had students create memes (about anything), break down the stated and unstated premises and ultimately, come to a conclusion as to the meme's argument.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Adaptable For Use Without Classroom Technology

Multimedia

Visualization

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

If not in a technology-based classroom, then having students bring laptops to class or having them do this at home (after modeling it and providing examples) would also work.

Timeline for Optimal Use:

Full Assignment Description:

I usually take about 30 minutes for this, including time for us to break down enthy/memes (ex. Hipster Little Mermaid) together. You should have gone over enthymemes in a previous lesson and reviewed them before doing the assignment. I used this assignment in a unit focusing on rhetorical analysis, allowing students to both create and break down enthy/memes. You could also just let students break down the enthy/memes. After we break down the examples, I give students suggested memes and meme-generating websites to use (memegenerator.net or imgur.com/memegen but you can google "meme generator" and find many others). Then they are given about 20 minutes to make the meme, break down its stated and unstated premises and then post it to Discussion Board or some other class forum for student and instructor feedback.

Suggestions for Instructor Preparation:

Find a few memes that you think are current enough to use as "enthy/meme" examples. You can use joke ones that are steeped more in cultural knowledge rather than direct argument (ex. All Your Base) to begin with but also be sure to use ones that are making more nuanced arguments. Create exemplars for them to view which show what kind of structure you want them to use when breaking down their enthymeme. Have these available on a class website or other source. Be sure to scout out some meme generator sites and give them to students so that they don't waste time trying to pick one out.

Instructions For Students:

Students wil break down your example "enthy/memes" as a whole group exercise, and if desired (though this would make the activity longer), in small group settings. Once they have seen a few exemplars, they will go to a meme-generator site, create their own meme and then break down the premises (stated and unstated) in their meme along with the main argument of the meme. They will then post this to an on-line class forum for feedback. I usually give students 20 minutes to do this and if some students are very creative, I encourage them to do more than one. I have also done this in pairs, in case students are afraid that they can't come up with something good enough on their own in the time given.

Evaluation Suggestions:

I often grade this as a participation grade or as a grade for homework. This should not be a major grade and can even be just an informal assessment. However, I highly suggest having students view and comment on other classmates' work and also for the instructor to leave feedback which focuses on how well they broke down the premises of the enthy/meme.

Notes on Reception, Execution, etc.:

Overall, this has been a popular lesson and one that some of my colleagues have taken up in their classes as well. It's important to let students know that you aren't grading them on cleverness but rather on the ability to make and break down an argument by enthymeme. Some students feel flustered and think there isn't enough time, or get bogged down in making a "great" enthymeme, so you can choose to give more time or to give students who do not have a polished product in class a chance to turn it in by a certain time in the evening as homework as to alleviate that stress. However, students have loved the chance to be creative and that they get to play with something that they are very familiar with. I think it helps them re-think the meme as something a bit more complex. As a teacher who finds teaching logos so hard, it helped me feel more comfortable as well as it helped to make the enthymeme more tangible.

Additional Resources:

Here is another exemplar meme created by my students. As you can see, this can allow for deeper analysis of issues like race, sex, class, sexuality, disability, etc. You could even use this as an exemplar in class and break down the stated and unstated premises (and how it works to subvery them) as a class to see how memes can be thought-provoking as well.

Successful Black Man.jpg

Course Type:

Course Description:

I assigned this in a RHE 309K class, which is a class just a step above the introductory writing course. Many students who tested out of the introductory RHE 306 take this class as well as others who are required to take it by the school or major they are pursuing. This class is still focused on writing but centers around a particular topic/controversy in order to teach those skills.

Tags:

Enthymeme

Rhetorical analysis

Advertising Agency

Cowan — Mon, 29 Sep 2014 20:13:29 +0000

Author:

Jake Cowan

Image Credit:

Imaginary Forces

Brief Assignment Overview:

Help your students realize when they're being advertised to by helping them turn the tables on the Don Drapers of the Internet.

Type of Assignment:

Homework Assignment

Assignment Length:

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Adaptable For Use Without Classroom Technology

Open Access Software

Visualization

Media Requirements:

Required Materials:

As part of their preliminary research outside of the classroom, students doing this assignment will need to participate on at least one social media platform, such as Facebook or Twitter. While the actual assignment is designed so that every student has access to a computer in the classroom (laptops would suffice), it could easily be adapted to only use pen and paper.

Timeline for Optimal Use:

Full Assignment Description:

From the minute we wake up to when we fall asleep — and probably while we dream — we are the objects of advertisements. Even if we have long gone without a TV, we are advertised to constantly through the social networking sites we use daily. Ads are on our Facebook pages, in our Twitter feeds, alongside our Google searches — and not only are they impossible to escape, but they seem to hauntingly follow us around like the eyes of the Mona Lisa. In the era of big data, advertising agencies know just about everything there is to know about you: Your age, your gender, your relationship status, your likes and dislikes; and increasingly websites curate your experience based on those statistics. This assignment aims to help students recognize those rhetorical structures telling them to buy buy buy by helping them flip the tables and write their own ads.

This assignment consists of two parts:

A brief homework assignment to be completed the night before. In a one-page paper, students will need to make note of various personalized ads directed at/to them on either Facebook or Twitter. Each student must catalogue at least 4 of these, with at least one screenshot included in the text itself for clarity. The should summarize, in just a few words, what product each ad is for, the visual content of the advertisement, and the overall message. They should then try to identify trends between the ads and any rhetorical strategies these miniature texts might be employing to convince you to click on them. Finally, the students should spend a paragraph reflecting on what the ads suggest about the object's specific ethos, at least in the eyes of the companies mining your data and selecting these ads. Speculatively, what might someone assume about the viewer of these ads having never met him or her before? Who do these admen think the student really is? Are they right? What did they miss and what did they hit on the head?
An in-class exercise that utilizes classroom technology to create personalized ads. At the beginning of class, students should pair up and share their one-page papers, taking a few minutes to discuss the details of the ads, what they missed, and what their partner liked (or didn't) about these particular posts. After the brief one-on-one meeting, the students should again break up, moving to computers in order to create a new ad for their partner as would appear on a Facebook or Twitter page. The new ad should be highly visual, so the students should use a site like PicMonkey or Canva to design the perfect piece of content; should there be no computers or too few, pen and paper would be sufficient. Based on their discussions, each student should decide on what product their partner would likely want to buy, how it can be presented in order to make it more enticing, and which social media site it would make most sense to appear on. Once they are finished, the students should somehow share their work with their partners, discussing what they had in mind and why they made the choices they did; the partner should likewise talk about whether or not they find this particular ad engaging — if it were on Facebook, would they click 'Like'?

Suggestions for Instructor Preparation:

Other than preparing for the above, which would include familiarizing oneself with sites like Canva or PicMonkey, instructors should prepare a short introductory lecture on the rhetorical principles behind advertising campaigns. Rhetorical analyzing ads can be highly instructive, since their message always boils down to the same injunction: buy this product. Of course, there are a number of strategies that ads utilize to make that argument — humor, nostalgia, subconcious familiarity (i.e., Coke making ads so that people think of their product first to quench their thirst). A short video clip like this clip from Buzzfeed might help, or show a few famous ads and discuss those with your students.

Instructions For Students:

The closer that students pay attention to the ads that show up on their social networking sites, and the more they consider what might have prompted this particular content, the more interesting this assignment will be. Did she search for anything recently that would suggest she like watching horror movies? Did he click 'Like' on anything or follow anyone new that would suggest that he likes eating at Chili's? What ads do you like, and what about them makes those ads memorable? Additionally, when it comes to creating ads, students shouldn't worry about whether or not their partner needs an item — trust me, agencies don't worry about that at all — but how to make what you're selling appear indispensable and interesting. For additional and helpful reading, students might find this recent NYTimes article on Facebook ads worthwhile.

Evaluation Suggestions:

As with most in-class assignments, I pay attention more to participation than to the success of the assignment — whether or not someone would actually be convinced to buy a product based off of one of these ads shouldn't factor in to the grading rubric. Creativity and critical insight matter more than the productive part of the assignment.

Course Type:

Technology-Based Classroom (computers for each student)

Course Description:

This assignment was originally designed for a class on the rhetoric of the digital divide, which included a unit on what has been called the "filter bubble."

Facilitating Multimedia Composition

RMazique — Sat, 05 Apr 2014 06:33:14 +0000

Author:

Rachel Mazique

Image Credit:

Rachel Mazique's "Disability in Pop Culture" Class YouTube Channel

Brief Assignment Overview:

This lesson helped students begin composing their final rhetoric assignment: a Multimedia Argument Project (MAP). I encouraged students to work with each other during the planning process and to collaborate with one another as they developed their digital literacy skills.

Type of Assignment:

Assignment Length:

Multiple Class Periods

Course Unit

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

In addition to the goals above, students were to:

-become familiar with the range of digital resources available for multimedia composition projects

-practice composing in multiple modes (visual, aural, alphanumeric)

Media Requirements:

Required Materials:

--Please Note: all of the links below were organized onto appropriately titled pages in a folder titled "Final Project Help" on our class wiki--

1. samples of student-authored multimedia projects:

either from The Journal for Undergraduate Multimedia Projects (TheJUMP) or past student work from my class YouTube channel,

2. KeepVid website (best run on Safari),

3. a Google Doc for class brainstorming on “Beginning the Final Project,” (stored on a class PBworks wiki page)

4. Internet Archives,

5. Creative Commons for songs,

6. Disability song list,

7. Animoto website, instructions for Animoto video production, More Animoto Help,

(beneficial, though not required):

8. Digital Writing and Research Lab (DWRL) rental equipment,

9. our class PBworks wiki Homework page

Timeline for Optimal Use:

Dr. Rodrigue's Digital Writing Resource Page

Late in the Semester

Full Assignment Description:

Adapted from Justin Hodgson’s Multimedia Research-Argument Creation

_______________________________________________________________________________________________________

Multimodal Argument Project Prompt:

Using your prior knowledge, that of your peers’, and the skills you will gain during this unit, you will create a multimodal researched-based argumentative "document." These multimodal arguments should demonstrate a significant research effort as well as showcase your abilities to write, think, and express yourselves via the integration of multiple media. This research will include the time you spend with “how-to” guides/tutorials with the aim of improving your digital literacy skills. But, unlike the common approach to this type of "writing," where students/researchers write a traditional paper and then try to remediate that into multimedia forms, these projects will be "born digital." Composing digitally requires you to think, draft, design, and revise in multimedia, not engage in a text-to-multimedia practice.

The multimodal project is fairly open, but its breadth is necessary as each project will be different and take a different shape depending on the intent, skills, and risk-taking strategies of each student-author. I am open to your creative input and ideas!

Your controversy or the pop culture source that you’ve analyzed should shape your creations and the varying rhetorical strategies that you employ. For example, if you’ve analyzed a cartoon or comic in Paper 2.1, you may want to create your own. If you analyzed a documentary, consider creating your own documentary. We will more fully discuss the flexibility of this project in-class, both on the day this project is assigned and throughout the unit, to ensure that you have a solid grasp of how to navigate these guidelines.

That said, here are some concrete guidelines.

Minimum Requirements:

Must take a stance with relation to your controversy and attempt to persuade readers/viewers;

Must clearly be framed as an argument of conjecture, definition, ethics, value, or policy

Must engage your analyses of representations in pop culture by either supporting certain representations, subverting stereotypical representations and/or transforming an argument made in pop culture.
Must integrate and/or utilize multiple media (both the visual and alphanumeric modes are required) for rhetorical purpose (audio is encouraged, but optional—depending on your medium);

The video is not the only medium open to you; you can also compose a comic, be creative and innovative with PowerPoint, create a website, a video game, etc.
Feel free to run an original project idea by me for approval.

Must rebut/refute at least one counterargument/position with the presentation or production of counter-images, words, and/or voices.
Must include at least 5 quality sources and "Works Cited" details (in MLA format) within the MAP--not in a separate document:

At least 2 must come from scholarly resources (you should use the research you gathered for your Annotated Bibliography; you may also use the scholarly class readings)
If your project is nearing the maximum length, you may go over the limit (if you need more time/space to add in the Works Cited and make it readable). Note, this exception to the length requirement applies only for the Works Cited. If you want to discuss another exception, please see me. See the length requirement below.

Length requirement:

Create a 2-3 minute video if you’re working alone.

If you’re working with a partner or two, the video's length requirement increases based on the number of people involved: 4-6 minutes, or 6-9 minutes, respectively.
Group size max: 3 people
If you’re not composing a video, the length requirement still applies with relation to an in-class final presentation of your project. So, if you’re using PowerPoint, it should run 2-3 minutes long in a presentation.
If you’re making a comic strip, the strip should be about 2 pages long--or however long you need to make your argument and be able to present it to the class in 2-3 minutes.

Accessibility requirement:

Make your project accessible to a deaf audience (captions/a transcript)

I can work with you on captioning your video in the Open Lab (PAR 102) on Wednesdays from 5pm-8pm.
I can also point you to some guidelines I created and work with you during class.
Fyi: if your submission to TheJUMP is accepted for publication, you will also need to make your project accessible to a blind audience (descriptions of visual features). If you did this work in advance of publication in TheJUMP, I would consider this evidence of going above and beyond in the argumentation/digital literacy course strands.

For a variety of digital resources, see the link below:

Suggestions for Instructor Preparation:

Plan for at least five weeks of in-class time to work on this multimedia argument project. Students need in-class time to familiarize themselves with the various technologies available to them and to learn how to compose in a digital medium besides the alphanumeric programs they are used to composing in (i.e. Microsoft Word).

If feasible within your department, sign up for at least a "plus" account with Animoto. Here in the Digital Writing and Research Lab (DWRL), instructors are fortunate that the lab will renew or subscribe to digital services like Animoto--as long as they serve a pedagogical function. I communicated with the supervisor in the DWRL, who renewed our plus account so students could create a video up to nine minutes long, which was what I required if a group had three students working together.

Below are the major steps I used for this day's lesson plan on "Facilitating Multimedia Composition":

Review vocabulary important to beginning students' composing process: topic, controversy, position and stakeholder. Ask students: what do these terms mean? What is the difference between a topic and a controversy? Explain how students should organize their arguments.
Have students review what their classmates are doing (on a Google Doc students filled in at the start of today's class: “Beginning the Final Project”) and consider who they may want to collaborate with in a co-authorship of this final project.
Introduce students to KeepVid as a way to export videos from YouTube.
Discuss Copyright laws.
Introduce the Internet Archives and Creative Commons.
Point students to “Disability Songs” list.
Have students use the rest of class time to talk over ideas with classmates they want to work with, review samples of student-authored multimedia projects on TheJUMP/previous work from our class YouTube channel, plan their final project with a rough outline, and look for images, videos and/or songs they may want to use.
Remind students to not only look for images, videos and songs that they agree with or those that could support their argument but also images, videos, and/or songs that they disagree with and will refute/rebut in their final project.
Review the definitions of refutations and rebuttals.
Point students to instructions for Animoto (on the wiki) but also mention that I can help students with this program.

Instructions For Students:

As a starting point to today's class, I had students go to the “in-class activities” folder on our class PBworks wiki.

From there, they went to the Google Doc folder and clicked on the “Beginning the Final Project” page.

Here's what they needed to write out as a starting point to the composing process. (The page also functioned as a class resource that would allow students to determine who they might want to co-author a project with.)

Please write:

1. Your topic;

2. Your controversy;

3. The pop culture source you will remediate

4. At least three positions that stakeholders take with regards to your controversy

5. The position that you saw your pop culture source taking

6. The position that you yourself take. (I explained that for this final unit, students were invited to share their viewpoint and to tell us where they stood with regards to their controversy.)

7. Possible multimedia project ideas you are considering (website, comic, documentary, photoessay, stop motion animation, etc).

Evaluation Suggestions:

For information on how I assessed students' final projects, please see my blog post on the topic: "Multimodal Writing: How do we Assess New Media?" at the Digital Writing and Research Lab's Blogging Pedagogy website

Notes on Reception, Execution, etc.:

Students had the choice to author a project alone or to work in groups of two or three. The number of students involved in a project affected the length requirement. Longer projects were expected of group-authored multimedia arguments.

Most students felt that their controversy was unique and would not merge well with fellow classmates' controversies or topics. (These final projects were the result of a semester-long process researching a single controversy). Those who did choose to co-author a project chose to work with only one partner rather than two (for logistical reasons apparently). One group started with three members, but one member eventually decided she wanted to work on her own due to creative differences. She had a specific argument she knew she wanted to pursue.

Students who were interested in co-authoring a project needed extra guidance from me on how to coherently weave together an argument on two distinct controversies. With these students, I encouraged the student groups to start from a broader standpoint--to work from our class topic "Disability in Pop Culture"--and to use research from their specific controversies to determine an argument they wanted to make about their particular topics within our class's "umbrella."

Several students were anxious about multimedia composition.

Several others were excited about this change of pace.

In the end, through in-class guidance and collaboration amongst peers, students who were anxious about composing in iMovie for the first time (for example) were eventually proud of their final product and the new digital literacy skills they gained throughout this composition process. Several students creatively went above and beyond the requirements to create a project they would be glad to publish in a public forum such as our class YouTube channel.

One student even composed an entirely original music video; another student drew and created an original stop-motion animated video; several others drew their own comics (either by hand on paper, or online with digital drawing tools/comic software).

Additional Resources:

Recommendations from Justin Hodgson:

Bump Halbritter's recent book Mics, Cameras, and Symbolic Action: Audio-Visual Rhetoric for Writing Teachers talks about audio and video work,

Sean Morey recently had his textbook The New Media Writer come out with Fountainhead Press,

and Kristin Arola, Jennifer Shepard, and Cheryl Ball recently published their Writer/Designer: A Guide to Making Multimodal Projects.

According to Professor Hodgson, those three texts provide a nice (but not comprehensive) avenue into conversations about multimedia composition and some particular strategies for writing (with) media.

Beyond that, he recommends that instructors peruse the Computers and Composition (and Computers and Composition Online) journals for works that might resonate with your class's particular focus.

And, as always, the Blogging Pedagogy site and TheJUMP are useful resources!

Course Type:

http://nypost.com/2014/02/09/sugar-daddy-website-has-coeds-rationalizing...

Course Description:

In this course, students focus on analyzing the relationship between pop culture and rhetoric. Their analyses examine public disagreements about various issues such as: How do popular (mis)representations of "the supercrip" convince us to make political decisions regarding accessibility, advocacy, education, and/or social policy? How can we evaluate arguments that not only depict (dis)abled people as "heroic" but also those that portray the converse: the "grotesque unfortunate" deserving of "pity" and "help"? How do these arguments address questions of basic human rights, needs, drives and "eugenics rhetoric"? Will children (and adults) make political decisions based on recurrent thematic representations of "disability" in pop culture, and, is that a good or bad influence?

Tags:

Rhetorical Analysis of "Sugar Dating" Ads and Audience(s)

Wiedner — Wed, 12 Mar 2014 19:59:46 +0000

Author:

James B. Wiedner

Image Credit:

Brief Assignment Overview:

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willing to pay money for the company of young girls ("sugar babies"). The amount that any potential sugar daddy can range from several hundred to several thousand dollars.

While sugar dating sites seem to be happy to recruit young girls of all stripes, they are clearly most interested in attracting students, as evidenced in part by the fact that membership fees are waived for any potential sugar baby who registers with a .edu email address. The banner ad above is illustrative of most common underlying technique found on these sites. That is appealing to the fact that the typical undergraduate student is cash-strapped, and that being a sugar baby is an easy way to solve the problem. The titillating subject matter and the fact that half of the classroom are part of the demographic being so narrowly marketed towards caught everyone's attention from the get-go.

After they finish reading the article, displaying and bouncing through one of the sites on a projetor is great in a classroom that is equipped to do so, but it is by no means necessary.

The class is divided into two groups who assemble their respective arguments as to the propriety of selling such a product using the rhetorical appeals employed and the audience to which they are marketing (primary and otherwise); a loosely-moderated class debate/discussion ensues.

Type of Assignment:

Assignment Length:

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Pedagogical Goals - Digital Literacy:

No Classroom Technology Required

Social Media

Visualization

Additional Pedagogical Goals:

Increasing Classroom Participation, Building Rapport Between Students, Building Rapport Between Instructor and Individual Students, Building Rapport Between Instructor and Class as a Whole

Media Requirements:

Adaptable For Use Without Classroom Technology

Required Materials:

Nothing other than copies of the article distributed by the instructor at the beginning of class.

Timeline for Optimal Use:

Useful Anytime

Early in the Semester

Full Assignment Description:

The instructor distributes copies of an article taken from the web site of what is generally regarded as a reputable source for news. The class has no access to the article beforehand. The instructor asks the class if any of them are familiar with “Sugar Dating;” calling on student(s) with raised hands to explain what sugar dating generally refers to. The instructor then elaborates on the definition provided, paraphrasing points that might have been lost in the student’s explanation, adding any aspects of the concept that were not mentioned in the process. (5 minutes)

Students read the article individually. (5-10 minutes) phenomenon

The class then divides into two equally-sized groups, and discuss positive and negative aspects of the concept of sugar dating in general, along with the article’s presentation of the concept. One group is identified as the “pro” group, with the other identified as the “con.” However, the instructor does not articulate a specific question upon which they are taking sides. The two groups each work to flush out and organize what they believe to be their most salient points. (10-15 minutes)

An open discussion in a point/counterpoint format is the conducted, with the instructor keeping the discussion from straying to far afield, while casually interjecting to emphasize and elaborate upon the concepts that are relevant to rhetoric and/or law as they arise during the discussion. It is important that the instructor is as unobtrusive as possible throughout the ensuing discussing, to the extent that the collective “personality” of a particular class will allow. (30 minutes for a class meeting twice a week)

The instructor wraps up the debate and the class by highlighting some of the most important substantive points and the most effective argumentation techniques from each side of the discussion. Students are informed that there is a discussion prompt related to the day’s discussion; each student must submit one original posting, along with at least one response to another student’s original posting before the next class meeting. (5-10 minutes)

Suggestions for Instructor Preparation:

To prepare for the class, the instructor should spend time analyzing the specific article to be distributed to the class, composing a rough outline of considerations such as (1) the arguments (and counterarguments) most likely to be made by students, (2) the rhetorical concepts the instructor is most interested in covering, (3) questions that the class discussion might not touch upon.

The instructor should also do their due diligence in researching the subject in general. Visiting the actual sugar dating web sites is especially important. Students will have varying degrees of knowledge on the subject. Given the fact that these sites specifically target female college students, there is a strong likelihood that at least a couple of students will be well-versed on the subject; the instructor does not want to be learning about nuances of the sugar dating process, etc. from one of their students.

Instructions For Students:

As indicated above, instructions to be given to students are minimal (intentionally so). They're instructed to take about 10 minutes reading the article being contemporaneously distributed, with particular attention to tone, word choice, authorial bias, context, and visual rhetoric. They are then divided into two groups with opposing viewpoints, and are instructed to construct the most persuasive argument that they can, taking rough notes (to be submitted at the end of class) outlining the same.

They're reminded to consider likely arguments from the other side, and the best way to address/respond to them. Students then partake in a debate wherein the instructor guides them back on track if they are getting off-topic, overly emotional, or missing each other entirely (from a stasis theory standpoint).

At the end of the class, the students are given instructions to make a substanive blog posting responding to an instructor-provided prompt; the will seek to continue aspect(s) of the in-class discussion. Along with one original blog posting, students are instructed to post at least one response to the original posting of a classmate.

There is not any reading students are instructed to do in preparation for the class.

Notes on Reception, Execution, etc.:

The article’s author has a clear bias from the title onward, so I ask for a show of hands as to who agrees with the author’s…unflattering…representation of sugar dating and their advertisement and recruitment techniques. To my surprise, about 18 of my 22 students said that they agreed with the author. To keep the group numbers equal, I (somewhat lightheartedly) pointed out that the pinnacle of achievement for any rhetorician is to be able to effectively argue a point with which they wholly disagree. As my class is entitled “Rhetoric of Law,” I pointed out that this skill is of particular importance to attorneys, given that they take an oath to be “zealous advocates” for their clients in court, even if those clients are individuals whom they might find repugnant on a personal level. I then split the class roughly in half, based only upon where they happened to be sitting (or standing) at that moment, and then moving individual students towards one of two camps in order to arrive at numerical parity. I did not give consideration as to what side any particular student chose during our initial show of hands.

This lesson plan is well-suited for developing familiarity between students, increasing student participation, and establishing rapport between the instructor and his students- both individually and as a class. For these reasons, the lesson plan might be particularly useful at the beginning of the semester, or later on if class participation begins lagging.

Course Type:

Advanced Writing Course

Tags:

The (Selling) Powers of a Good Cry

lazhu — Sat, 08 Mar 2014 05:31:18 +0000

Author:

Lily Zhu

Image Credit:

A popular meme

Brief Assignment Overview:

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos. Through this, students will expand their understanding of argumentation to include the very relatable perspective of consumerism.

Type of Assignment:

Class Discussion

Assignment Length:

Partial Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Citation

Writing Process

Pedagogical Goals - Digital Literacy:

Audio

Multimedia

Additional Pedagogical Goals:

This assignment acts as a transition point from Unit 1 (summary) to Unit 2 (analysis), ideally introduced the day Paper 1.2 is turned in. Since this activity functions primarily as an introduction to Unit 2, students will be expected to apply Unit 1 concepts – such as summary and kairos – with an additional, analytical dimension. Though not all students studied rhetorical analysis in high school, a brief overview of ethos, logos, and pathos will suffice for this assignment. They will be paying particular attention to intended audience and the ways that it might impact choices in rhetorical strategies.

Media Requirements:

Media Console/Projector

Required Materials:

As long as the instructor has access to a console/projector, that should be enough.

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

This can be both an informal or formal exercise depending on the instructor’s preference.

I split the students into two groups and showed students two video advertisements with vastly different strategies. Half of the class focused on visual rhetoric and the other half focused on verbal, written, and aural rhetoric. Each student was given a table where they would cite a piece of evidence from the text and then explain, in detail, how it contributed to the company’s persuasive effectiveness based on intended audience. Students presented their findings in a back-and-forth fashion between groups and eventually came to understand that rhetorical strategies often work as a cohesive unit rather than measurable, separated components (whether that’s ethos, pathos, and logos working together, or visual, verbal, and aural interactions).

The first advertisement was Chipotle’s high-budget “The Scarecrow.” The ensuing discussion included not just the ad itself, but Chipotle’s situated brand, its parent company, and the smartphone game app associated with the video. In addition, there is an edited version of this same advertisement,“Chipotle Scarecrow (Honest version),” which critiques the hypocrisy and consumerist qualities of the original; this commentary is a nice complement and is a good example of the analytical thinking necessary to writing Paper 2.1.

The second advertisement (“Giving is the Best Communication”) is from Thailand, funded by a massive communications company (True Move H) and contains very little dialogue and text, but makes great use of lighting, music, camera angle, etc. Students have to think a little more creatively to truly analyze it. Many of the students enjoyed viewing and discussing this one and even offered suggestions for further videos to dissect, including “Silence of Love” – a Thai advertisement for life insurance. Life insurance is obviously a sensitive topic which makes this commercial even more interesting. Be warned, half of my class teared up/cried after viewing it.

Suggestions for Instructor Preparation:

Watch through all of the commercials so you have a sense of what overlapping strategies are used, how cultural relativism may tie in, etc. There are too many points to cover with these commercials, so be sure to prepare and pick out what you think is most important and relevant to your syllabus.

Instructions For Students:

Watch and take notes on each commercial.

Decide on the intended audience

The notes should be detailed and organized as follows:

Evidence from the commercial – corresponding analysis

Prepare for a discussion about the advertisements’ effectiveness based on audience/kairos

Evaluation Suggestions:

Participation and/or worksheet completion

Notes on Reception, Execution, etc.:

Students really took to this, which is unsurprising. The advertisements chosen above went viral because they’re engaging to watch. This eventually grew into a larger conversation about advertisement tropes (in particular, those involved in car commercials).

Course Type:

Course Description:

Tags:

Logically Looking for the Perfect Beat

Cowan — Fri, 07 Mar 2014 19:41:36 +0000

Author:

Jake Cowan

Image Credit:

Puding Jahodovy

Brief Assignment Overview:

In this assignment, students learn to identify the objective musical elements that make up their favorite songs — and then become personal Pandoras for their peers.

Type of Assignment:

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Audience

Enthymemes

Pedagogical Goals - Digital Literacy:

Audio

Technology-Based Classroom (computers for each student)

Media Requirements:

Required Materials:

Instructors should ask each student to bring a pair of headphones or earbuds to class in order to listen to music without disturbing their neighbors. Each student should also come to class with a favorite piece of music already in mind.

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

For most students, music is a major part of daily life: They listen to it in the car, when they do homework, as they walk to class (but hopefully not during). Very few students, however, actually play music, and very rarely do students consider why they might prefer one song over another. This exercise aims to help students articulate their preferences a little more clearly by encouraging students to think about a favorite song in terms of its objective qualities and the ways in which those components create an underlying logical structure. Additionally, this will help illustrate for students how the rhetorical term logos does not merely point to stastistics or facts, but refers to the ways in which those individual elements tie together to create a line of reasoning.

As a way of introduction, I like to show my students this video from TIME Magazine, which discusses how Pandora — the music streaming website — selects new songs for users to listen to. Later on in the project, students will be asked to act like mini-Pandoras for their classmates, so the video should help them to start thinking along those lines early. Once they have a picture of the overall exercise, I provide my students with general and simple definitions of the most basic components of any piece of music: Instrumentation, tempo, timbre, tone and form; we then discuss how those elements join together in particular ways to establish a genre. It's instructive to note that many styles of music share qualities — heavy metal and reggae, for example, both tend to have songs written in the sonata form (AABA) and played by simple rock instrumentation (guitar, bass, drumset, vocal) — but it's how those elements are strung together that define a song's genre.

Once the basic definitions are out of the way, the students should keep those terms in mind and note those elements as they listen to an example piece of music selected by the instructor. In my own classes, and based on my own preferences, I like to play upbeat dance music like "Treasure" by Bruno Mars — students have most likely heard the song before, and can generally think of a number of similar post-disco songs right off the bat. But the key is for the instructor to pick a piece that he or she really does enjoy, and one that is not too esoteric, in order for students then to be able to suggest other similar songs. As outlined in the Instructions for Students subsection, the individual objective elements should be identified as the students listen to the music; they can then offer their own ideas on what pieces might be a close match.

Having thus provided an example as a class, the instructor should then partner up the students and have the pairs each take to individual computers. Again, as outlined in the Instructions for Students subsection, each student will tell his or her partner of a favorite song, and then help them locate a version online. Repeating the same sort of exercise as they did with the instructor, the students will identify the objective components that make up the genre of their partner's song, and then suggest what they think is a similar song (and, again, locating a version online for their partner to hear). When all the pairings have finished the exercise, the instructor should ask them to share the results of the exercise — what song their partner gave them; what song they suggested in return and why; whether the partner liked the new song — with the rest of the class.

Suggestions for Instructor Preparation:

Before class, instructors should select their example carefully. There is often a generational divide between the instructor and her students, so they may not know many of the same songs. The instructor should thus try to play a more contemporary artist, and one that is relatively generic, in order to make the example easier to understand. Furthermore, having similar songs already in mind would help illustrate the ideas and stoke discussion. When I have done this exercise, I have played "Treasure" by Bruno Mars for my students, comparing the style and instrumentation to "Baby I'm Yours" by Breakbot (as well as this mashup by The White Panda).

Instructions For Students:

Whenever listening to a piece of music during this exercise — whether it's one that the instructor is playing, or a song shared by their peers — students should write down the objective musical elements that they hear. These include, but are not necessarily limited to:

Instrumentation (e.g., acoustic guitar, synthesizer, female lead vocals, drumset)
Song form (e.g., Verse-Chorus-Verse-Chorus-Bridge-Chorus)
Tempo and time signature
Timbre and tone (i.e., does it sound distorted and angry? slow and low?)
Finally: What genre do these elements suggest?

In the second half of class, the students will break into pairs. Each one will tell his or her partner one of their favorite pieces of music, and help the partner to locate a version to listen to on YouTube or Spotify (or possibly using their own iPod). After listening to the partner's piece of music once or twice and writing down the above components, each student should try to think of other songs they have heard before that have similar qualities. The students will then suggest those new comparable songs to their partners, assisting them in finding a version on YouTube or Spotify. Once they are both finished and have listened to the suggestions, the students should discuss with one another what they liked (and what they might not have liked) about the second songs, then share those results with the class.

Evaluation Suggestions:

This assignment is ungraded — all that matters is participation.

Notes on Reception, Execution, etc.:

Students have generally enjoyed this exercise, and are better prepared for later lessons on syllogisms, enthymemes and fallacies. Furthermore, once they have finished the assignment, I have noticed a few students logging on to Facebook to friend their partners, which helps to build a healthy class atmosphere for the rest of the semester.

Course Type:

Tags:

Teach Pathos through Politics -- the French Revolution

Moench — Fri, 06 Dec 2013 03:18:59 +0000

Author:

B.D. Moench

Image Credit:

Prise de la Bastille, by Jean-Pierre-Louis-Laurent Houel

Brief Assignment Overview:

This assignment connects the rhetorical concepts pathos and logos with the critique of Enlightenment rationalism by classical conservative philosopher Edmund Burke.

Type of Assignment:

Assignment Length:

Partial Class Period

Pedagogical Goals - Rhetoric:

Kairos

Technology-Based Classroom (computers for each student)

Pathos

Pedagogical Goals - Literature:

Cultural Context

Historical Context

Pedagogical Goals - Digital Literacy:

Multimedia

Media Requirements:

Required Materials:

No specific materials required

Timeline for Optimal Use:

Full Assignment Description:

Begin by reviewing the concepts pathos, logos, and kairos. After this review, provide a brief introduction to Burke's conservative philosophy, making sure to address that his most famous ideas were written in reaction to the French Revolution. Explain that in order for the class to truly understand Burke's philosophy they need to understand a little something about the events of the French Revolution. Today they will do something a little new--they will collaboratively learn history through their own online research. Together they are going to inform themselves, and each other, of the events and social movements Burke found so repugnant.

Suggestions for Instructor Preparation:

Instructors should come prepared to discuss Burke's philosophy, his history, as well as the ideas and the basic history surrounding the French Revolution, as well as, a brief timeline of key events.

Instructions For Students:

Organize your students in teams of three or four. Depending on class size, you should end up with four or five teams. Have each team member log-in to their nearest computer terminal. Assign team one the phrase "the Reign of Terror." Assign team two the name "Robespierre." Assign team three the term "Jacobin" (and, if you are feeling adventurous, the term "Girondin" as well). Assign team four the phrase "the Storming of the Bastille." Assign team five the term "guillotine." Give teams seven or eight minutes to research their respective terms online. After this initial period, ask groups to convene and elect a group member to present what they've discovered. Usually each team comes back with unique information but, also, a great many congruencies. Between all the information presented, after roughly ten or fifteen minutes of discussion, an approximate picture of the excesses of the French revolutionaries will begin to take shape.

Now, with the students feeling more ownership over these historical events, proceed to explain how Burke believed Enlightenment rationalism--overestimated the role of logic, or logos, in human decision-making; underplayed the role of emotion, or pathos, in human affairs; entirely misunderstood the time and opportunity costs, or kairos, involved in any rearrangement of culture or political governance. Making these rhetorical connections can sometimes be difficult, and, for this reason, I only suggest tackling this lesson mid semester once your students' understanding of these rhetorical concepts is solid and deeply rooted.

Evaluation Suggestions:

No evaluation necessary.

Additional Resources:

In order for your students to truly understand how rhetorical concepts relate to Burke's ideas, I suggest pairing this assignment with a short selection from Burke's Reflections on the Revolution in France. I recommend a chapter entitled "Society, Reverence, and the 'True Natural Aristocracy'" and another entitled "Appeal From the New to the Old Whigs."

Course Type: