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Audience

Identifying Reasons and Evidence with Friends

This lesson uses the popular sitcom Friends and the classic public debate of "Faith Vs. Reason" to create a fun, accessible way of understanding the relationship between claims, reasons, and evidence.

Exercises in Style

Image by Claude Strassart-Springer, from the book "Alphabet" by Raymond Queneau

Teach revisions and the infinite possibilities of rewriting the same paragraph with this exercise, adopted from Raymond Queneau's Exercises in Style

Bridging Summary and Analysis with Standup Clips

Aziz Ansari Comedy Poster

This assignment uses clips from standup comedy specials to hone student skills of summary and synethesis, for the controversy map essay assignment.

Bridging Summary and Analysis with Standup Clips

Aziz Ansari Comedy Poster

This assignment uses clips from standup comedy specials to hone student skills of summary and synethesis, for the controversy map essay assignment.

Kairos and Ideology Analysis: American Values and Contexts

Lego Captain America Stands In Front of American Flag

This assignment asks students to fill out a worksheet for analyzing the ideological presuppositions of two arguments that rely on a popular superhero, Captain America, to make their respective arguments. This assignment can be used to solidify student understanding of kairos and presuppositions.

Enthy/memes: Making Memes to Teach Logos

To pratice creating and breaking down enthymemes, I had students create memes (about anything), break down the stated and unstated premises and ultimately, come to a conclusion as to the meme's argument.

Introducing Rhetorical Analysis with Contemporary Advertisements

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Advertising Agency

Agency

Help your students realize when they're being advertised to by helping them turn the tables on the Don Drapers of the Internet.

Introducing Ideology with HSBC Advertisements

Image of an HSBC advertisement with the same image repeated three times with three different labels

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Villains versus Villains: Writing Persuasive Dramatic Monologues

Students work in groups to compose persuasive, dramatic monologues from the perspectives of famous, fictional villains.

Using Flag Burning to Teach Icons, Symbols, and Speech Acts

Using Flag Burning to Teach Icons, Symbols, and Speech Acts

Students come to class having read read an analysis focused upon the importance of the seemingly minor distinctions between "icons" and "symbols" in the context of Texas v Johnson, the definitive Supreme Court case regarding the extent to which an American flag and/or the burning thereof is “speech,” and therefore protected by the First Amendment.

TX Political Stars are Big and Bright: Identifying Audiences

Rick Perry Meme

Getting students to think in more specific terms about audience, without generalizing, is challenging. Using political ads, work with students to identify audiences and think of themselves critically as audience members. 

Ethos and Online Dating 2.0 - Incorporating Visuals

Dating show from Mallrats movie

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Rhetorical Analysis of "Sugar Dating" Ads and Audience(s)

Sugar Dating Sites Unabashedly Target Cash-Strapped Female Students

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willin

The (Selling) Powers of a Good Cry

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.

Logically Looking for the Perfect Beat

Boombox

In this assignment, students learn to identify the objective musical elements that make up their favorite songs — and then become personal Pandoras for their peers.

Conducting interviews - animating a controversy

Students are asked to extract key claims and questions from an assigned article and then interview people about these claims and questions.

Reading Text in Context

This in-class exercise encourages students to explore context for texts they are analyzing (rather than receiving such context from direct instruction) and then use visualization software in order to present their findings to their classmates.

Using Debates to Teach Rhetorical Analysis

Two debaters at podiums smile at one another

This assignment asks students to watch a debate and evaluate the participants' use of ethos, pathos and logos given their goals and their audience.

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