DWRL Lesson Plans - Audience

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Close Reading

Performance

Structure and Form

Pedagogical Goals - Digital Literacy:

Presentations

Video

Media Requirements:

First Day Introduction to Rhetoric Prezi

Required Materials:

Media console/ projector, Prezi

Timeline for Optimal Use:

First Day/Week

Full Assignment Description:

Walking through this presentation with students should take up a full class session. I have included some relevant notes/ writing prompts for each slide below

Slide 1: Before showing the video, make sure all of your students know the basic plot of Nolan's movie. Summarize and give context if necessary. (A thorough understanding of the film is not required for a reading of the speeches). Play Alfred's speech for students through once. Ask them to take detailed notes during a second playthrough, paying close attention to Alfred's argument. What is Alfred trying to get Bruce to do/feel/believe/think? How is he making his argument? What are his argumentative tactics? Play the video a second time and give students a few minutes to write a paragraph defining Alfred's argument and detailing how his argument is made.

Slide 2: This slide includes a few important points about Alfred's rhetorical strategies. Use this moment to discuss the importance of audience (Alfred's relatinship with Bruce impacts the way the two communicate). You can also talk about Alfred's use of the anecdote as evidence and his appeal to Bruce's (and the viewing audience's) emotions.

Slide 3: Alfred's argumentative strategies can lead into a discussion about the definition of rhetoric. Before showing this slide, ask students to write down their current definition of rhetoric. Have volunteers share their ideas and discuss. This slide shows my current understanding of rhetoric and presents two discussion questions on crucial aspects of the concept (communication as an "art" with intentional stylistic choices and the ethical dimensions of communication/ argumentation).

Slide 4: I used this slide to spell out the major goals of my course. If you download the Prezi, you can insert your own class objectives.

Slide 5: Another speech from Nolan's movie. Repeat writing prompts from Slide 1

Slide 6: Student introductions

Suggestions for Instructor Preparation:

Download the Prezi and insert your own course goals on slide 4. View the videos and take your own notes on how each rhetor constructs his argument.

Instructions For Students:

Before the presentation, ask students to take out pen and paper for the writing prompts throughout the Prezi.

Course Type:

Course Description:

RHE 309K is a rhetoric course at the University of Texas at Austin that focuses on reserach and writing skills, rhetorical analysis and the study of persuasion. My particular course teaches rhetorical concepts through superhero fictions and culture.

Tags:

Introductory Exercise

Prezi

Multimedia Presentation

Identifying Reasons and Evidence with Friends

sariddick — Fri, 06 Mar 2015 19:21:31 +0000

Author:

Sarah Riddick

Image Credit:

his"File:Friends (letras brancas, fundo preto.svg." Wikimedia Commons. Last modified 24 Dec 2014. Web. 5 Mar 2015. <http://commons.wikimedia.org/wiki/File:Friends_letras_brancas,_fundo_preto).svg>.

Brief Assignment Overview:

This lesson uses the popular sitcom Friends and the classic public debate of "Faith Vs. Reason" to create a fun, accessible way of understanding the relationship between claims, reasons, and evidence.

Type of Assignment:

Assignment Length:

Partial Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Textual Analysis

Pedagogical Goals - Digital Literacy:

Video

Media Requirements:

Required Materials:

1. A media console/projector

2. A computer

3. A whiteboard or chalkboard

4. Access to Friends "The One Where Heckles Dies" (Season Two, Episode Three).

Timeline for Optimal Use:

Early in the Semester

Full Assignment Description:

In this lesson, students will watch a few brief clips between two characters, Phoebe and Ross, on the sitcom Friends. In these clips, Phoebe and Ross argue about whether or not evolution is real, but not in the way that this argument tends to be portrayed. Ross, a paleontologist, insists that evolution is real, but Phoebe is unconvinced that it is absolutely better than any other possible theories. In teams, students will locate the reasons and evidence that their character gives in support of his/her claims, and they will look at how these components contribute to the most convincing argument, as identified by them, the show's audience.

This lesson is intended to be a fun, fast-paced, and engaging way to illustrate the differences between and significance of reasons and evidence in an argument. Because the argument featured in this assignment is an inoffensive play off of a common, longstanding public debate ("Faith vs. Reason"), this lesson also reminds students that looking at the parts of an argument from a rhetorical standpoint can be done without letting personal opinions affect the process. The "Faith vs. Reason" debate is one that students will likely have encountered before this lesson, but its comical, unusual, and lighthearted treatment in this episode will allow the students to easily respond from an analytical perspective, rather than an emotional one.

Suggestions for Instructor Preparation:

Instructors must have a way of playing the episode of Friends called "The One Where Heckles Dies" (1995). This can be viewed on DVD, online rentals (e.g., iTunes, Amazon), or through a paid streaming service (e.g., Netflix).

If the instructor does not have a chalkboard or whiteboard on which to write, they should prepare a chart that clearly separates the following: Ross's reasons, Ross's evidence, Ross's claims, Phoebe's reasons, Phoebe's evidence, and Phoebe's claims.

Instructions For Students:

Instructor should divide the room into two teams: Team Ross and Team Phoebe. From there, half of each team should be responsible for reasons and the other half for evidence. For example, in a room of twenty students, there should be ten Ross students and ten Phoebe students. There should be five students looking for reasons from Ross, five for reasons from Phoebe, five for evidence from Ross, and five for evidence from Phoebe. Everyone is responsible for recording any claims that they hear. This should make the task feel more manageable to the students, and it increases the chances that the students will capture a wide variety of points from the clips.

1. On your computer or tablet, or on a piece of paper, record any claims that you hear from your Team Leader (Ross or Phoebe) as you watch this debate. Also, write down all of the reasons or evidence that you hear he/she give. You may hear multiple claims, and you may hear reasons/evidence that support different claims. Do not worry about putting those pieces together yet. Just write down the reasons or evidence that you hear (depending upon your assignment), and write down all of the claims that you hear from your Team Leader.

The instructor should play clips at the following minutes: 4:10-6:00, 7:00-8:00, 9:00-10:00, and 15:00-17:10 (6 minutes total).*

2. Share all of the reasons, evidence, and claims that you identified.

Instructor should record these on a visible chart for the class. As the discussion progresses, students can see (1) who provided more reasons and/or more evidence (2) and which pieces of reasons and evidence affected them more as an audience. Have the class vote on who they believed won the argument, and have them discuss why that is based on the reasons, evidence, and claims that they heard and the ways in which all of those components were presented.

*Note: A bonus round can be the female characters vs. Chandler at the end of the episode (beginning at 17:10). If time permits, students really enjoy this round, and it ought to be worthwhile because it reinforces the lesson. Watching the show from 4:10 through the end may be helpful because it contextualizes the content a bit more, but it is not necessary.

Notes on Reception, Execution, etc.:

Students loved this episode, and later in the semester I received praise for it from a student.

Course Type:

Course Description:

This lesson was designed for "RHE 306: Rhetoric & Writing," an introductory writing and research course.

Tags:

Exercises in Style

Boruszak — Sun, 01 Mar 2015 22:10:54 +0000

Author:

Jeffrey Boruszak

Image Credit:

Claude Strassart-Springer, from the book "Alphabet" by Raymond Queneau (image from Wikimedia Commons)

Brief Assignment Overview:

Teach revisions and the infinite possibilities of rewriting the same paragraph with this exercise, adopted from Raymond Queneau's Exercises in Style.

Type of Assignment:

Homework Assignment

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Pedagogical Goals - Digital Literacy:

Remix

Media Requirements:

Timeline for Optimal Use:

Full Assignment Description:

This assignment is meant to be a fun activity that allows students to exercise their creative muscles, while simultaneously demonstrating the possibilities of revising style for different audiences. The lesson plan in adopted from Raymond Queneau's Exercises in Style (first published in English 1958). In this book, Queneau writes a single (2 page) short story, in which a narrator sees an argument on a bus, and then later recognizes one of the men on the street due to his strange hat. Queaneu then rewrites the story 99 different ways--for example, he rewrites the book as a sonnet, in slang, using exclamation points in every sentence, and even grouping words by the number of letters they contain.

I use this assignment immediately after students submit the first draft of their second essay, giving students the opportunity to either complete it in class, or work on it for credit over the next week. Students select what they believe to be their weakest paragraph from the essay they just submitted. How they evaluate the term "weakest" is up to them--all I ask is that it is a paragraph that they would genuinely like to rework and to which they would like to pay closer attention. After having students answer questions about why they would like to revise that paragraph, I turn them loose on revisions. Typically I provide a copy of Exercises in Style for reference, but some sample exercises I suggest are:

Translate the paragraph to another language, and then back to English (either on your own or through Google Translate)
Rewrite the paragraph as a tweet with 140 character limit (include mentions and hashtags if possible)
Create lists of parts of speech, and place each word under the correct category
Record yourself reading the paragraph outloud, and set it to music or remix it
Rewrite the paragraph as an internet meme

After rewriting the paragraph five times, students are asked to respond to a few questions reflecting on the process, before revising the paragraph for the next draft. The reflective questions ask them to consider their own writing voices and styles. The assignment is graded as complete/incomplete--students that actively participate in the assignment and satisfactorily meet the requirements get credit for attending class, those that do not meet the requirements are marked absent for the day.

Suggestions for Instructor Preparation:

I suggest skimming Exercises in Style in order to familiarize yourself with some potential options with students. PDFs of the first few story permutations are easily found through Google, and most University libraries should have a copy (the most recent edition is published by New Directions, and translated by Barbara Wright). Creating your own list of suggested processes is useful as well--students might be paralyzed by the "anything goes" aspect of the assignment, and creating a list of suggestions helps them get started.

Instructions For Students:

Reflect carefully on the essay that you just submitted, and choose the paragraph that you believe was the weakest in the essay. In a few sentences, describe the specific reasons you felt this paragraph needed improvement. Did it not have enough quotes? Too many quotes? Was it too long or short? Did it feel repetitive? Out of place in the essay? Did you just plain run out of time to revise it?

Experiment with your paragraph by rewriting it five times in entirely different styles. You might choose a model for your style (a favorite book, movie, song, etc.). Rewrite it as a poem. As a speech. Or you might choose a constraint a la Raymond Queneau's Exercises in Style. This is your chance to be creative and stretch your wings. The sky is the limit on this assignment.

Once you have rewritten the paragraph in five different ways, reread them all. Which was your favorite, and why? Was it just the style that made the paragraph your favorite? Or did you substantively change your paragraph's content as well? Now, answer the hardest question of all: Why don't you always write in this style? Is it the demands of the formal academic context? Or had you just not considered it at all? Do you think this style can be assimilated to your own voice when writing papers?

Now that you've had a little fun, and really atomized how the paragraph is put together, revise it in a way that you would like it to appear in your revised. And remember: sometimes the only way to improve a draft is by playing around and experimenting with it.

In order to be considered complete, the following must be submitted in a single document:

The original paragraph from your essay
A reflection on why or how it needs improvement (minimum 1 paragraph)
FIVE rewrites, with an indication of the rewrite's style
A reflection on the experiment process, answering the questions in the third paragraph of the assignment instructions
A fully revised paragraph for the next essay

If you rewrite a paragraph in a non-text format, include links to the material, or email it to me separately.

Evaluation Suggestions:

The key to this assignment is effort, so I suggest a simple complete/incomplete grading rubric. Numerical or letter grades might discourage students' creativity or invention--the use of which are not always highlighted in introductory composition classrooms, but which are critical for high levels of writing.

Notes on Reception, Execution, etc.:

This was an especially successful assignment in my class. Students responded positively, and they especially enjoyed the ability to follow their own interests. Some asked me about whether or not they could use curse words--I encouraged it as long as it was relevant to the style of their rewrite. The assignment was completed by all students within a 75 minute class period (with computers available in the room).

Additional Resources:

The Wikipedia article on Exercises in Style, which includes a list of all styles used in the book.

Course Type:

Advanced Writing Course

Tags:

Bridging Summary and Analysis with Standup Clips

Plourde — Thu, 19 Feb 2015 18:51:20 +0000

Author:

Aubrey Plourde

Image Credit:

Image Credit: Cory Schmitz

Brief Assignment Overview:

This assignment uses clips from standup comedy specials to hone student skills of summary and synethesis, for the controversy map essay assignment. It can also function as a precursor to Unit 2, Rhetorical Analysis. At this point, they have gathered data on the contexts of their controversy, and performed two summaries of viewpoints. They are currently writing their controversy maps, which require them to demonstrate that they can identify and incorporate a speaker's major claims and supporting statements. This summary exercise is meant to help students practice those skills and to introduce rhetorical analysis.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Writing Process

Additional Pedagogical Goals:

This class activity came out of several grading sessions, wherein I realized my students were having a hard time subordinating an author's points during a summary. They seemed to give each of the author's statements equal weight, without differentiating between which ideas were primary and which were more supporting details. So while this activity is meant to reinforce the skills of summary and syntehsis, it's foremost an thought-exercise, which I hoped would help them give themselves permission to fairly emphasize certain statements over others.

Media Requirements:

Required Materials:

This activity will go more smoothly if each student can efficiently take notes. I allow them to take digital notes on a laptop or tablet, but this isn't strictly necessary. The project does require that the instructor have a media console and projector.

Timeline for Optimal Use:

Full Assignment Description:

Ask students to sit in groups of three. These groups will be informal, and they shouldn't get too hung up on them. Most of their work will be individual, but asking them to share with a tiny group before discussing with the entire class can make them feel more confident.

Screen a clip from a popular comedian's standup special. I chose Louis CK, Aziz Ansari, and Bill Burr, to get a range of comedic styles. Each clip should last no more than 3-4 minutes, although the length will of course be based on the amount of time devoted to a single topic within the special. I also chose clips that I felt addressed primary controversies circulating in the news, and ones I felt my students would probably be familiar with.

Ask students to take notes on the clip and to identify the comedian's main point. Then ask them to fill in the supporting details.

Students should share their breakdown of the clip with their miniature group.

Once they have had a chance to discuss (this should only take two minutes or so), get a class consensus about what the comedian is "really" talking about, and what lines are there for effect or support. This is an opportunity to point out which points may seem like they're geting a lot of focus but are actually in the clip for a laugh or for emphasis.

Students should be able to summarize the clip in one statement. Encourage them to write an informal thesis as a class. For example, "In this bit, Aziz Ansari pokes fun at gender conventions by highlighting the arbitrariness of marriage rituals." This statement bridges a summary understanding of the text and an introduction to basic analysis. The extent to which the dicussion veers toward how the comedian's performance and language are affecting the humor is flexible; depending on how far the instructor would like to introduce or foreshadow Unit 2, this activity could stick to summary, or it could invite students to begin considering ethos, logos, pathos, and so on.

Repeat the exercise two or three times, time permitting, and debrief with students. They should feel more confident identifying primary and secondary points, especially with such a flexible genre.

Suggestions for Instructor Preparation:

I recommend converting the YouTube videos to an MP4 file that can be embedded in a Prezi or PowerPoint. This avoids the mid-class confusion of watching ads, finding the right clips, and so on.

Instructions For Students:

1. Watch the following comedy clip.

2. Take notes on what is being said.

3. When the clip is finished, re-read your notes and organize the bit based on its primary argument and its supporting subpoints.

4. Discuss with your group: compare your own breakdown of the primary and secondary claims with the others. Be prepared to report your organization to the class.

Repeat with three different clips, time allowing.

Homework:

1. Find your own clip.

2. Take notes on the content and revise your notes into some kind of outline that separates the main ideas from the subpoints.

3. Write up a short paragraph summarizing and synthesizing the comedian's argument.

4. Post both the paragraph and a link to the clip on the Canvas discussion board.

Evaluation Suggestions:

I ask students to share their choice/phrasing of the comedian's main argument and subpoints with the class. This is an informal evaluation, but it allows me to both determine their comfort with pulling out the major threads of an argument and to encourage them to make those distinctions between which ideas are emphasized and which are supplemental.

I also ask students to do one more summary/synthesis on a Canvas discussion board. They find their own set of clips, summarize them and synthesize their relationship to one another, and post their writing with the clip link on Canvas. I grade it for completion, but it can be a good, efficient way to guage whether students can differentiate between main ideas and subpoints.

Notes on Reception, Execution, etc.:

My PowerPoint didn't actually work, but I did have the separate downloaded clips, so it went relatively smoothly. Despite the technical glitch, I got a lot of positive feedback on this assignment. I think my students liked the project simply for content--it made a nice vacation from reading arguments about marijuana legalization--but they did also seemed to really enjoy applying their summary skills to less-conventional media. After we discussed the major/minor points, they enjoyed very briefly discussing how the rhetorical turns worked, which was what made me think this assignment worked well as a pseudo-bridge between Unit 1 (research/summary) and Unit 2 (analysis).

Course Type:

Course Description:

Rhetoric 306 is a course designed to introduce students to the fundamentals of research and argumentation. They are asked to research a controversy, summarize and analyze the arguments of the major stakeholders in that controversy, and then develop their own arguments.

Tags:

Performance

Bridging Summary and Analysis with Standup Clips

Plourde — Thu, 19 Feb 2015 18:51:15 +0000

Author:

Aubrey Plourde

Image Credit:

Image Credit: Cory Schmitz

Brief Assignment Overview:

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Writing Process

Additional Pedagogical Goals:

Media Requirements:

Required Materials:

Timeline for Optimal Use:

Full Assignment Description:

Ask students to take notes on the clip and to identify the comedian's main point. Then ask them to fill in the supporting details.

Students should share their breakdown of the clip with their miniature group.

Repeat the exercise two or three times, time permitting, and debrief with students. They should feel more confident identifying primary and secondary points, especially with such a flexible genre.

Suggestions for Instructor Preparation:

I recommend converting the YouTube videos to an MP4 file that can be embedded in a Prezi or PowerPoint. This avoids the mid-class confusion of watching ads, finding the right clips, and so on.

Instructions For Students:

1. Watch the following comedy clip.

2. Take notes on what is being said.

3. When the clip is finished, re-read your notes and organize the bit based on its primary argument and its supporting subpoints.

4. Discuss with your group: compare your own breakdown of the primary and secondary claims with the others. Be prepared to report your organization to the class.

Repeat with three different clips, time allowing.

Homework:

1. Find your own clip.

2. Take notes on the content and revise your notes into some kind of outline that separates the main ideas from the subpoints.

3. Write up a short paragraph summarizing and synthesizing the comedian's argument.

4. Post both the paragraph and a link to the clip on the Canvas discussion board.

Evaluation Suggestions:

Notes on Reception, Execution, etc.:

Course Type:

Course Description:

Tags:

Performance

Kairos and Ideology Analysis: American Values and Contexts

Sloan — Mon, 27 Oct 2014 21:05:23 +0000

Image Credit:

W_Minshull

Brief Assignment Overview:

This assignment asks students to fill out a worksheet for analyzing the ideological presuppositions of two arguments that rely on a popular superhero, Captain America, to make their respective arguments. This assignment can be used to solidify student understanding of kairos and presuppositions.

Type of Assignment:

Homework Assignment

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Cultural Context

Historical Context

Media Requirements:

Required Materials:

For students:

-Pen or pencil

-Worksheet (can be filled out on a computer through an LMS like Canvas or Blackboard, or in hard copy provided by instructor)

-The image and article to be analyze (either through a computer or in hard copy provided by instructor)

For instructor:

-Without classroom technology

-Hard copies of worksheet, comic book cover, and article for each student

-With classroom technology

-Projector to show image and article

Timeline for Optimal Use:

Full Assignment Description:

The Captain America comic book cover published in April, 1942 features a larger-than-life Captain America physically subduing a stereotyped caricature of Japanese Emperor Hirohito. This cover appeared shortly after the bombing of Pearl Harbor, a historical event depicted on the cover itself. Students will analyze the kairos (Pearl Harbor and WWII) and the presuppositions about American values (victory through martial power, strength, an in-group mentality, patriotism, etc.) for this comic book cover.

They will compare the American values lauded in the comic book cover with the American values mobilized by the Sikh artist Vishavjit Singh. In 2013, Singh dressed up as Captain America and walked through New York City. He catalogues his experiences in the Salon.com article "Captain America in a Turban." Students will analyze the kairos (the Twin Towers terrorist attacks, discrimination against Sikhs in America) and the presuppositions about American values (diversity, inclusivity, etc.) for this article/ performance.

After filling out the worksheet on kairos and ideology, either for homework or in class, students should be encouraged to share their answers in a group discussion.

This assignment allows students to clearly see the connection between kairos and ideology by demonstrating how the same fictional character (Captain America) can be used to mobilize very different presuppositions and beliefs.

Suggestions for Instructor Preparation:

Instructors should decide whether students will be given hard copies of the worksheet, the comic book cover and the article. Instructors should also be prepared to answer student questions about the publication dates of each source, the relevant historical context and the larger performance project of Singh.

Students should also have alread been introduced to kairos and ideology.

Students should first be given preliminary information about the comic book cover and the article. They should be provided with the publication dates for each and told about the medium in which each appeared.

Instructions For Students:

I have pasted the instructions from the worksheet below. Before filling out the worksheet, students will need to know the publication dates of each source. The worksheet is also provided below in Additional Resources. The two sources are also linked below. My students took about twenty minutes to fill out the worksheet. We spent the remainder of the class discussing their answers.

Kairos and Ideology Critique: Captain America and American Values Worksheet

Name:

Rhetorical Analysis defines kairos as “both the occasion for discourse and the surrounding conditions that present the rhetor with opportunities and constraints: opportunities or openings to say certain things in certain ways; and constraints that limit what can be said and how” (9-10). We can think about kairos partially as the historical context for a controversy.

According to Rhetorical Analysis, ideology is “a set of presuppositions that influences most everything—people’s family lives, their political choices, their intimate and professional relationships. These presuppositions must be held by an entire social class, culture, or community” (185-86). Ideological analysis allows us to identify key beliefs and values held by a group of people.

Examine the Captain America comic cover from 1942 and the Salon article about the Captain America performance piece by Vishavjit Singh in 2013. Both sources are using the ethos of Captain America to make very different arguments. Answer the following questions:

What is the kairos for each source?

Are the sources “timely,” or, do they respond intelligently to their respective kairos? How so?

What does each source presuppose about American values? What values does the comic book cover ask you to share? What values does the performance piece ask you to share?

How do the values/beliefs about American culture in each piece match or mismatch the piece’s kairos?

Notes on Reception, Execution, etc.:

This exercise seemed to make kairos and ideology readily accessible to some struggling students. The widely-known historical events of World War II and 9/11 helped clarify not only kairos, but audience as well. We talked about how the recent attack on Pearl Harbor helped create the audience for the comic cover and how an awareness of 9/11 made Singh's performance all the more relevant and powerful.

I did find it important to emphasize early on that the WWII comic cover uses racist imagery to make its argument. We had a very productive discussion about how the dehumanizing of Hirohito effectively concealed certain American ideological values like diversity while emphasizing others like exceptionalism and martial power.

Additional Resources:

April 1942 Captain America War Propaganda Comic Book Cover (Captain America punches a Monstrous Emperor Hirohito while Pearl Harbor Unfolds at their Feet)

Sept. 2013 Salon.com "Captain America in a Turban" (Sikh artist Vishavjit Singh describes his experience dressing up as Captain America and walking the streets of New York City)

Worksheet for Students:

Kairos and Ideology Critique: Captain America and American Values Worksheet

Name:

What is the kairos for each source?

Are the sources “timely,” or, do they respond intelligently to their respective kairos? How so?

What does each source presuppose about American values? What values does the comic book cover ask you to share? What values does the performance piece ask you to share?

How do the values/beliefs about American culture in each piece match or mismatch the piece’s kairos?

Course Type:

Course Description:

I used this lesson plan in RHE 309k: The Rhetoric of Superheroes, an intermediate writing course with special topics chosen each semester by the instructors. Students are taught writing, research, rhetorical analysis, and invention.

Tags:

Enthy/memes: Making Memes to Teach Logos

regina.mills — Tue, 21 Oct 2014 02:16:34 +0000

Author:

Regina Marie Mills

Image Credit:

Traquan Minor, created on imgflip.com

Brief Assignment Overview:

To pratice creating and breaking down enthymemes, I had students create memes (about anything), break down the stated and unstated premises and ultimately, come to a conclusion as to the meme's argument.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Collaboration

Visualization

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

If not in a technology-based classroom, then having students bring laptops to class or having them do this at home (after modeling it and providing examples) would also work.

Timeline for Optimal Use:

Full Assignment Description:

I usually take about 30 minutes for this, including time for us to break down enthy/memes (ex. Hipster Little Mermaid) together. You should have gone over enthymemes in a previous lesson and reviewed them before doing the assignment. I used this assignment in a unit focusing on rhetorical analysis, allowing students to both create and break down enthy/memes. You could also just let students break down the enthy/memes. After we break down the examples, I give students suggested memes and meme-generating websites to use (memegenerator.net or imgur.com/memegen but you can google "meme generator" and find many others). Then they are given about 20 minutes to make the meme, break down its stated and unstated premises and then post it to Discussion Board or some other class forum for student and instructor feedback.

Suggestions for Instructor Preparation:

Find a few memes that you think are current enough to use as "enthy/meme" examples. You can use joke ones that are steeped more in cultural knowledge rather than direct argument (ex. All Your Base) to begin with but also be sure to use ones that are making more nuanced arguments. Create exemplars for them to view which show what kind of structure you want them to use when breaking down their enthymeme. Have these available on a class website or other source. Be sure to scout out some meme generator sites and give them to students so that they don't waste time trying to pick one out.

Instructions For Students:

Students wil break down your example "enthy/memes" as a whole group exercise, and if desired (though this would make the activity longer), in small group settings. Once they have seen a few exemplars, they will go to a meme-generator site, create their own meme and then break down the premises (stated and unstated) in their meme along with the main argument of the meme. They will then post this to an on-line class forum for feedback. I usually give students 20 minutes to do this and if some students are very creative, I encourage them to do more than one. I have also done this in pairs, in case students are afraid that they can't come up with something good enough on their own in the time given.

Evaluation Suggestions:

I often grade this as a participation grade or as a grade for homework. This should not be a major grade and can even be just an informal assessment. However, I highly suggest having students view and comment on other classmates' work and also for the instructor to leave feedback which focuses on how well they broke down the premises of the enthy/meme.

Notes on Reception, Execution, etc.:

Overall, this has been a popular lesson and one that some of my colleagues have taken up in their classes as well. It's important to let students know that you aren't grading them on cleverness but rather on the ability to make and break down an argument by enthymeme. Some students feel flustered and think there isn't enough time, or get bogged down in making a "great" enthymeme, so you can choose to give more time or to give students who do not have a polished product in class a chance to turn it in by a certain time in the evening as homework as to alleviate that stress. However, students have loved the chance to be creative and that they get to play with something that they are very familiar with. I think it helps them re-think the meme as something a bit more complex. As a teacher who finds teaching logos so hard, it helped me feel more comfortable as well as it helped to make the enthymeme more tangible.

Additional Resources:

Here is another exemplar meme created by my students. As you can see, this can allow for deeper analysis of issues like race, sex, class, sexuality, disability, etc. You could even use this as an exemplar in class and break down the stated and unstated premises (and how it works to subvery them) as a class to see how memes can be thought-provoking as well.

Successful Black Man.jpg

Course Type:

Course Description:

I assigned this in a RHE 309K class, which is a class just a step above the introductory writing course. Many students who tested out of the introductory RHE 306 take this class as well as others who are required to take it by the school or major they are pursuing. This class is still focused on writing but centers around a particular topic/controversy in order to teach those skills.

Tags:

Enthymeme

Logos

Rhetorical analysis

Introducing Rhetorical Analysis with Contemporary Advertisements

sariddick — Thu, 02 Oct 2014 23:01:21 +0000

Author:

Sarah Riddick

Image Credit:

Mozart, Mike. "Smellcome to Manhood." JeepersMedia. Flickr. 2 Oct 2014. Web. <https://www.flickr.com/photos/jeepersmedia/12462069883/sizes/m/>.

Brief Assignment Overview:

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Research

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

Introduce rhetorical analysis to students
Offer a broad illustration of the scope of rhetoric and rhetorical analysis
Familiarize students with initial components of rhetorical analysis (audience, speaker, argument)
Help students feel comfortable offering their own analyses

Media Requirements:

Required Materials:

Media console with overhead projector
Class computer with internet connection
Preferable, but not essential: personal computers for brief individual research activity.

Timeline for Optimal Use:

Early in the Semester

Full Assignment Description:

This lesson is intended to provide a light, engaging, and accessible introduction to rhetorical analysis. Students will survey several contemporary advertisements that vary in a number of ways yet share some broad themes. The order of the texts is intended to subtly help the students progress from basic to more nuanced analyses.

The first moments of this class are open to suit the needs of the instructor. If this is the first day that students will be performing rhetorical analysis, it may be helpful to provide a brief overview of what is to come.

To begin the analytical portion of the class, play the first text—an Old Spice commercial from the 2010 "Smell Like a Man, Man" campaign. The commercial is both fun and funny, thus students should respond well to it. Moreover, its fast pace and quirky tone will likely get students laughing, which will hopefully loosen them up for analysis.

Once you have played the video, ask the following questions:

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

Be sure to draw out detailed responses from the students. Play the video again, as needed. One reason this ad is great for an initial analysis is because it has two different speakers (i.e., the spokesman and the company), two different audiences (i.e., implicit and explicit), and plenty of components that students can draw on to support their answers to the argument questions.

Next, play the second and third videos. Each of these are 2008 advertisements from the Corn Refiner Association's "Sweet Surprise" campaign about high fructose corn syrup. Ask students the same series of questions, and encourage them to pay even closer attention to the details that help create this argument.

Once you feel that your students have adequately analyzed the argument in these two texts, have students go to the website featured at the end of the videos. If students don't have computers, do this together as a class. By this point, hopefully students will have mentioned that the text wants you to go to this website, so this can be a way of getting them to further test the text. Once there, have students try to identify any bias on the website and ask them to list specific examples. This is meant to encourage students to closely examine sources and to consider how word choice and other stylistic choices shape an argument.

If time permits, have students look at one more text—a 2014 print ad from the Washington Metropolitan Area Transit Authority. In the ad, one woman remarks about new public transportation changes and another woman responds, "Can't we just talk about shoes?" There are several broad parallels between this text and the former texts, so students should feel comfortable by now analyzing this form of visual rhetoric.

Suggestions for Instructor Preparation:

Given the brevity of both these texts and the follow-up questions, it would be a good idea to thoroughly familiarize yourself with each text before presenting them to the class. With this being an introduction to rhetorical analysis, students may feel shy about offering responses, so being prepared with many different ways to prompt their analyses can be helpful.

Instructions For Students:

For the group analysis portion of the class:

Answer the following the questions. Cite evidence to support your response.

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

For the individual research portion of the class:

Go to http://www.sweetsurprise.com
Can you identify any bias?
Cite specific examples to support your response.

Evaluation Suggestions:

There is no evaluative component to this activity.

Course Type:

Course Description:

This lesson plan was designed for "Rhetoric and Writing", an introductory course.

Tags:

Advertising Agency

Cowan — Mon, 29 Sep 2014 20:13:29 +0000

Author:

Jake Cowan

Image Credit:

Imaginary Forces

Brief Assignment Overview:

Help your students realize when they're being advertised to by helping them turn the tables on the Don Drapers of the Internet.

Type of Assignment:

Homework Assignment

Assignment Length:

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Collaboration

Open Access Software

Visualization

Media Requirements:

Required Materials:

As part of their preliminary research outside of the classroom, students doing this assignment will need to participate on at least one social media platform, such as Facebook or Twitter. While the actual assignment is designed so that every student has access to a computer in the classroom (laptops would suffice), it could easily be adapted to only use pen and paper.

Timeline for Optimal Use:

Full Assignment Description:

From the minute we wake up to when we fall asleep — and probably while we dream — we are the objects of advertisements. Even if we have long gone without a TV, we are advertised to constantly through the social networking sites we use daily. Ads are on our Facebook pages, in our Twitter feeds, alongside our Google searches — and not only are they impossible to escape, but they seem to hauntingly follow us around like the eyes of the Mona Lisa. In the era of big data, advertising agencies know just about everything there is to know about you: Your age, your gender, your relationship status, your likes and dislikes; and increasingly websites curate your experience based on those statistics. This assignment aims to help students recognize those rhetorical structures telling them to buy buy buy by helping them flip the tables and write their own ads.

This assignment consists of two parts:

A brief homework assignment to be completed the night before. In a one-page paper, students will need to make note of various personalized ads directed at/to them on either Facebook or Twitter. Each student must catalogue at least 4 of these, with at least one screenshot included in the text itself for clarity. The should summarize, in just a few words, what product each ad is for, the visual content of the advertisement, and the overall message. They should then try to identify trends between the ads and any rhetorical strategies these miniature texts might be employing to convince you to click on them. Finally, the students should spend a paragraph reflecting on what the ads suggest about the object's specific ethos, at least in the eyes of the companies mining your data and selecting these ads. Speculatively, what might someone assume about the viewer of these ads having never met him or her before? Who do these admen think the student really is? Are they right? What did they miss and what did they hit on the head?
An in-class exercise that utilizes classroom technology to create personalized ads. At the beginning of class, students should pair up and share their one-page papers, taking a few minutes to discuss the details of the ads, what they missed, and what their partner liked (or didn't) about these particular posts. After the brief one-on-one meeting, the students should again break up, moving to computers in order to create a new ad for their partner as would appear on a Facebook or Twitter page. The new ad should be highly visual, so the students should use a site like PicMonkey or Canva to design the perfect piece of content; should there be no computers or too few, pen and paper would be sufficient. Based on their discussions, each student should decide on what product their partner would likely want to buy, how it can be presented in order to make it more enticing, and which social media site it would make most sense to appear on. Once they are finished, the students should somehow share their work with their partners, discussing what they had in mind and why they made the choices they did; the partner should likewise talk about whether or not they find this particular ad engaging — if it were on Facebook, would they click 'Like'?

Suggestions for Instructor Preparation:

Other than preparing for the above, which would include familiarizing oneself with sites like Canva or PicMonkey, instructors should prepare a short introductory lecture on the rhetorical principles behind advertising campaigns. Rhetorical analyzing ads can be highly instructive, since their message always boils down to the same injunction: buy this product. Of course, there are a number of strategies that ads utilize to make that argument — humor, nostalgia, subconcious familiarity (i.e., Coke making ads so that people think of their product first to quench their thirst). A short video clip like this clip from Buzzfeed might help, or show a few famous ads and discuss those with your students.

Instructions For Students:

The closer that students pay attention to the ads that show up on their social networking sites, and the more they consider what might have prompted this particular content, the more interesting this assignment will be. Did she search for anything recently that would suggest she like watching horror movies? Did he click 'Like' on anything or follow anyone new that would suggest that he likes eating at Chili's? What ads do you like, and what about them makes those ads memorable? Additionally, when it comes to creating ads, students shouldn't worry about whether or not their partner needs an item — trust me, agencies don't worry about that at all — but how to make what you're selling appear indispensable and interesting. For additional and helpful reading, students might find this recent NYTimes article on Facebook ads worthwhile.

Evaluation Suggestions:

As with most in-class assignments, I pay attention more to participation than to the success of the assignment — whether or not someone would actually be convinced to buy a product based off of one of these ads shouldn't factor in to the grading rubric. Creativity and critical insight matter more than the productive part of the assignment.

Course Type:

Course Description:

This assignment was originally designed for a class on the rhetoric of the digital divide, which included a unit on what has been called the "filter bubble."

Introducing Ideology with HSBC Advertisements

Cate Blouke — Sun, 03 Aug 2014 02:16:11 +0000

Author:

Cate Blouke

Image Credit:

HSBC advertisement

Brief Assignment Overview:

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Type of Assignment:

Assignment Length:

No Classroom Technology Required

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Visualization

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

A computer-enabled classroom will allow for the full activity, in which students create their own version of the ad campaign. This could easily be adapted to an activity without technology.

Timeline for Optimal Use:

Useful Anytime

First Day/Week

Early in the Semester

Full Assignment Description:

A relatively straightforward exercise, this in-class activity serves as a fruitful introduction to talk about commonplaces, ideology, and visual rhetoric. The ads themselves address the issue of values through their captions, such as "The more you look at the world the more you realize that people value the same things but in different ways."

Suggestions for Instructor Preparation:

If adapting for use wihtout technology, you might make up some handouts with three unlabeled images and ask students to come up with labels. Similarly, if you don't want to take up the full class period, you could pre-select images to provide students.

Instructions For Students:

As your reading from Picturing Texts discussed, we learn how to se the world in particular ways. As the authors argue, "we construct our realities as we learn to see."

While this has certainly been a theme throughout the course, today's exercise addresses how the way that we see/read texts tends to reflect our own values or ideology. Ho we interpret an image can sometimes say more about us than the image itself.

The international banking firm, HSBC, has an ad campaign that reflects this multi-faceted approach to people and reality.

The triptych above labels the same image with three very different value judgments, illustrating quite explicitly how the same object can retain radically different meanings depending on the viewer.

One of the goals of this course (and an essential element of visual analysis) is for you to learn to consider multiple readings of the same image. As such, and as a handy segue into our unit on advertising, for today's exercise you'll create your own version of the HSBC ads.

With a partner (or two), find an image/object that you can label with at least three different meanings - being careful to use an image that is licensed for adaptive reuse. You can find these images by either using the google advanced image search functions or the filters in a Flickr search (both of which I will demonstrate in class). We'll be talking more about Fair Use and Creative Commons as we move into our final unit, so this is good practice to get you started.

After finding an appropriate image, using either photoshop or an image editing platform of your choice, compile the three images into a tryptich and label them with your different value readings (just as in the HSBC ads).

Notes on Reception, Execution, etc.:

My students had a great time with this exercise and came up with some nice examples. During the discussion, we also talked about design and parallellism.

Course Type: