The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Students will synthesize their own rhetorical analysis with background research on their selected controversies using the visual-spatial format mimicked by Prezi's software.

In this icebreaking activity, students think-pair-share on the question "What makes a class a success?" This gives them the opportunity to meet a new classmate and contribute to setting the classroom tone for the semester ahead.

This lesson plan builds on Andrew Uzendoski's lesson on teaching close reading using Rap Genius (now called Genius), focusing on teaching students the process of annotation, as well as how to articulate the building blocks of

Help your students realize when they're being advertised to by helping them turn the tables on the Don Drapers of the Internet.

Introducing the concept of credibility by analyzing tweets.

This assignment introduces annotated bibliographies to the students as preparation for a longer homework assignment, and their first paper. In using a public forum, students will see that even annotated bibliographies containing the same sources are flexible products influenced by individual projects.

Research in composition courses is often taught in a vacuum—a set of skills that can be used to write a college paper, but irrelevant to the “real world” outside.

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

This lesson plan will help students visualize unfamiliar geographic settings. For whatever reason (there’s probably an anthropological explanation), humans around the world are often ignorant of locales 3,000 miles away.

This assignment asks students to think through the rhetorical practice of contributing to a discussion on a website's comment wall.

Students work in groups to compose persuasive, dramatic monologues from the perspectives of famous, fictional villains.

This assignment uses online resources (Wiktionary or Silva Rhetoricae) to introduce students first hand to different rhetorical figures.

Students come to class having read read an analysis focused upon the importance of the seemingly minor distinctions between "icons" and "symbols" in the context of Texas v Johnson, the definitive Supreme Court case regarding the extent to which an American flag and/or the burning thereof is “speech,” and therefore protected by the First Amendment.

The assignment introduces students to some very basic video editing techniques (cutting clips, detaching audio, inserting new audio) and gets them thinking about how the visual and sound channel in a video composition play together to create rhetorical effect. It's also fun as hell.

This lesson helped students begin composing their final rhetoric assignment: a Multimedia Argument Project (MAP). I encouraged students to work with each other during the planning process and to collaborate with one another as they developed their digital literacy skills.

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willin

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.