Web video

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Like many things, visual rhetoric is often best learnt by doing. This lesson plan introduces students to video editing using Popcorn Maker, a web-based tool for mashing up online texts.