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Photo Editing

Introducing Ideology with HSBC Advertisements

Image of an HSBC advertisement with the same image repeated three times with three different labels

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Setting Up a Studio Environment for Multimedia Projects

Get Excited and Make Things

Whenever I teach, I always assign some form of multimedia project, and these practices have helped to set up a studio environment where collaborative multimedia projects can thrive. Rather than post an explicit lesson plan to our site, I thought I’d run through a set of practices that have been successful for me ove

Diagnosing Digital Literacy via Student-generated Avatars

class avatars

This assignment is purposefully simple because its serves as a diagnostic for students' levels of functional digital literacy in programs like Photoshop and Jing. It also serves to familiarize some students with these programs, and with the processes necessary for maintaining their class blogs.

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