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Ethos

Bridging Summary and Analysis with Standup Clips

Aziz Ansari Comedy Poster

This assignment uses clips from standup comedy specials to hone student skills of summary and synethesis, for the controversy map essay assignment.

Bridging Summary and Analysis with Standup Clips

Aziz Ansari Comedy Poster

This assignment uses clips from standup comedy specials to hone student skills of summary and synethesis, for the controversy map essay assignment.

Teaching Credibility with Twitter

Introducing the concept of credibility by analyzing tweets.

Villains versus Villains: Writing Persuasive Dramatic Monologues

Students work in groups to compose persuasive, dramatic monologues from the perspectives of famous, fictional villains.

TX Political Stars are Big and Bright: Identifying Audiences

Rick Perry Meme

Getting students to think in more specific terms about audience, without generalizing, is challenging. Using political ads, work with students to identify audiences and think of themselves critically as audience members. 

Ethos and Online Dating 2.0 - Incorporating Visuals

Dating show from Mallrats movie

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Rhetorical Analysis of "Sugar Dating" Ads and Audience(s)

Sugar Dating Sites Unabashedly Target Cash-Strapped Female Students

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willin

The (Selling) Powers of a Good Cry

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.

Teaching Ethos with Selfies

A selfie photo. Text superimposed: professional? Insightful? Outrageous? Horribly Misguided?

Students will be asked to think critically about the argumentative weight a visual picture of the author adds to a position. For homework, students will be instructed to construct a persona, capture it with a "selfie," and turn it in to the instructor.

Using Google Drive for Collaborative Bias Analysis

In this exercise, students research potential sources of bias within a set of assigned texts and add their notes to a Google Drive spreadsheet. The students and instructor then review the spreadsheet as a group and finish with a class discussion.

Teaching Context with Album Covers

Image of the Talking Heads album cover for "Remain in the Light"

This lesson plan uses album covers and music to help students (1) utilize vocabulary and (2) consider the importance of context in rhetorical analysis.

Compiling Context with Digitized Periodicals

The National Era - 1 April 1852

Students examine and manipulate digitized page images in order to consider the presentation of serialized texts. “Compiling Context” is a versatile introduction to periodical print culture suitable for literature and rhetoric courses. 

Evaluating Satire With Rhetorical Analysis

Satirical image of eighteenth-century women in over-large bonnets

This assignment asks students to locate a product ad on their computers, and evaluate its use of ethos, pathos, and logos given its goal and target audience.

Flash Games and Visual Rhetoric

Image of Pokemon characters re-designed by Peta for its Flash game

This assignment pushes students to recognize the layers of rhetoric and propaganda embedded in something as visual and auditory as a flash game.

Rap Genius Close Reading Exercise

Screen shot of the first chapter of "The Great Gatsby" by F. Scoot Fitzgerald, with an example annotation and the cover of the novel.

This close reading assignment uses “Rap Genius”, an Internet annotation website, to connect each student with multiple audiences while also creating a forum where the entire class can pool their knowledge together in order to better analyze and understand the work of a specific author.

Composing Short Writing Assignments for the Internet: Confronting the Digital Native Myth

Digital native?

This peer learning assignment and lesson plan series gives students the opportunity to explore digital composition.

Student Digital Activism as Rhetorical Advocacy/Analysis

Social media logos juxtaposed with solidarity fists

This assignment challenges students to become digital activists/advocates for a cause of their choosing, and aids them in developing a portfolio of work in the service of that cause.

Evaluating & Complicating Audience on the Web

Empty seats to indicate the vast possibilities of potential audiences online

This lesson plan is designed to get students thinking about the real and intended audiences of web texts by analyzing publication venues and comment replies. It also highlights that a text's audiences are not (always) simply people who agree with the author(s) or people who disagree and need persuading.

Using Music Videos to Explore Historiography

Members of the band 'N Sync hang from strings in a still from the "Bye Bye Bye" music video.

This assignment encourges students to think about how they can read and piece together primary sources to create a descriptive narrative.

Analyzing Ethos Using Twitter and Storify

Using the multimedia curation program, Storify, students compose a short writing assignment analyzing an "author's" ethos based on his or her Twitter feed.

Using the multimedia curation program, Storify, students compose a short writing assignment analyzing an "author's" ethos based on his or her Twitter feed.  This demonstrates the ways in which ethos is cultivated over time and in a variety of different ways.

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