Pathos

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.

A fun way to teach students the power of rhetorical pathos using multiple media. Students create Spotify playlists to accompany a short persuasive essay on a topic of their choice.

This assignment asks students to locate a product ad on their computers, and evaluate its use of ethos, pathos, and logos given its goal and target audience.