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Introductory Writing Course

Introducing Ideology with HSBC Advertisements

Image of an HSBC advertisement with the same image repeated three times with three different labels

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Using Comment Walls to Practice Rebuttal

A computer mouse superimposed over a globe

This assignment asks students to think through the rhetorical practice of contributing to a discussion on a website's comment wall.

Villains versus Villains: Writing Persuasive Dramatic Monologues

Students work in groups to compose persuasive, dramatic monologues from the perspectives of famous, fictional villains.

Figuring Out Rhetorical Figures

Aeolus

This assignment uses online resources (Wiktionary or Silva Rhetoricae) to introduce students first hand to different rhetorical figures.

Using Flag Burning to Teach Icons, Symbols, and Speech Acts

Using Flag Burning to Teach Icons, Symbols, and Speech Acts

Students come to class having read read an analysis focused upon the importance of the seemingly minor distinctions between "icons" and "symbols" in the context of Texas v Johnson, the definitive Supreme Court case regarding the extent to which an American flag and/or the burning thereof is “speech,” and therefore protected by the First Amendment.

Facilitating Multimedia Composition

YouTube Video page for the Disability POP Culture channel; it shows the images and lengths of eight videos. We also see the titles for the four videos in the first row; they are titled "Obesity in America," "Voices in Me" by Jamie Smith, "Changing Lives Through the Power of Sports," "Rethinking Personality Disorder and Labels," 3:26; an image of Sarah Palin sitting on a couch gesturing for a video 2:37 minutes long, an image of a blind character on "Pretty Little Liars" for a video 6:02 minutes long; more

This lesson helped students begin composing their final rhetoric assignment: a Multimedia Argument Project (MAP). I encouraged students to work with each other during the planning process and to collaborate with one another as they developed their digital literacy skills.

Ethos and Online Dating 2.0 - Incorporating Visuals

Dating show from Mallrats movie

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Rhetorical Analysis of "Sugar Dating" Ads and Audience(s)

Sugar Dating Sites Unabashedly Target Cash-Strapped Female Students

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willin

The (Selling) Powers of a Good Cry

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos.

Teaching Rhetorical Pathos through Playlists

A fun way to teach students the power of rhetorical pathos using multiple media. Students create Spotify playlists to accompany a short persuasive essay on a topic of their choice.

Logically Looking for the Perfect Beat

Boombox

In this assignment, students learn to identify the objective musical elements that make up their favorite songs — and then become personal Pandoras for their peers.

Teaching Ethos with Selfies

A selfie photo. Text superimposed: professional? Insightful? Outrageous? Horribly Misguided?

Students will be asked to think critically about the argumentative weight a visual picture of the author adds to a position. For homework, students will be instructed to construct a persona, capture it with a "selfie," and turn it in to the instructor.

Practicing Visual Invention

Kitten sleeping on a book with TL; DR written at the bottom

This in-class assignment asks students to construct a visual version of a written or spoken argument. By asking students to first translate an existing argument into a visual form, the assignment eases students into processes of visual invention to prepare them for a more substantive multimodal composition. 

Conducting interviews - animating a controversy

Students are asked to extract key claims and questions from an assigned article and then interview people about these claims and questions.

Using Debates to Teach Rhetorical Analysis

Two debaters at podiums smile at one another

This assignment asks students to watch a debate and evaluate the participants' use of ethos, pathos and logos given their goals and their audience.

"Creating" Visual Rhetoric Through Student-Designed Flash Games

This assignment gives students a chance to make their own (very elementary) argumentative, flash game. By actively engaging in the process of game design, students will have to think through their intentions and the process of piecing together visual, aural, and verbal rhetoric.

Using Music To Teach Sound Citation

Vanilla Ice and Freddie Mercury of Queen

During a discussion of proper citation guidelines, I play for my class a collection of rather infamous examples of musical plagiarism, illustrating for the students the nuances of knowing when to attribute to a source and when not.

Using FreeMind to Draft Controversy Maps

In this week-long assignment, students draw on stasis theory to generate a visualization of available arguments in a controversy.

Flash Games and Visual Rhetoric

Image of Pokemon characters re-designed by Peta for its Flash game

This assignment pushes students to recognize the layers of rhetoric and propaganda embedded in something as visual and auditory as a flash game.

Inventing Audience: Lessons from the Marketing Department

Students work in groups to invent a person with a complete backstory, to whom they'll address an argument. This assists them to think about identifying a clear and specific ideal audience, as well as how they might tailor an argument to best address their reader.

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