DWRL Lesson Plans - Video

First Day Introduction to Rhetoric Prezi

Sloan — Sun, 05 Apr 2015 23:44:32 +0000

Image Credit:

Casey Sloan

Brief Assignment Overview:

First Day Introduction to Rhetoric Prezi

This Prezi presentation is designed to introduce students to basic rhetorical concepts on the first day of class. I used this Prezi in an RHE 309k course The Rhetoric of Superheroes, but it can be adapted to work for any introduction to rhetoric class. By analyzing two character speeches in Christopher Nolan's 2008 movie The Dark Knight, students will learn about audience, style, and evidence while developing a working definitin of rhetoric. The presentation includes several writing and group discussion prompts along with the basic lecture content.

Type of Assignment:

Class Discussion

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Close Reading

Performance

Structure and Form

Pedagogical Goals - Digital Literacy:

Multimedia

Presentations

Video

Media Requirements:

Media Console/Projector

Required Materials:

Media console/ projector, Prezi

Timeline for Optimal Use:

First Day/Week

Full Assignment Description:

Walking through this presentation with students should take up a full class session. I have included some relevant notes/ writing prompts for each slide below

First Day Introduction to Rhetoric Prezi

Slide 1: Before showing the video, make sure all of your students know the basic plot of Nolan's movie. Summarize and give context if necessary. (A thorough understanding of the film is not required for a reading of the speeches). Play Alfred's speech for students through once. Ask them to take detailed notes during a second playthrough, paying close attention to Alfred's argument. What is Alfred trying to get Bruce to do/feel/believe/think? How is he making his argument? What are his argumentative tactics? Play the video a second time and give students a few minutes to write a paragraph defining Alfred's argument and detailing how his argument is made.

Slide 2: This slide includes a few important points about Alfred's rhetorical strategies. Use this moment to discuss the importance of audience (Alfred's relatinship with Bruce impacts the way the two communicate). You can also talk about Alfred's use of the anecdote as evidence and his appeal to Bruce's (and the viewing audience's) emotions.

Slide 3: Alfred's argumentative strategies can lead into a discussion about the definition of rhetoric. Before showing this slide, ask students to write down their current definition of rhetoric. Have volunteers share their ideas and discuss. This slide shows my current understanding of rhetoric and presents two discussion questions on crucial aspects of the concept (communication as an "art" with intentional stylistic choices and the ethical dimensions of communication/ argumentation).

Slide 4: I used this slide to spell out the major goals of my course. If you download the Prezi, you can insert your own class objectives.

Slide 5: Another speech from Nolan's movie. Repeat writing prompts from Slide 1

Slide 6: Student introductions

Suggestions for Instructor Preparation:

Download the Prezi and insert your own course goals on slide 4. View the videos and take your own notes on how each rhetor constructs his argument.

Instructions For Students:

Before the presentation, ask students to take out pen and paper for the writing prompts throughout the Prezi.

Course Type:

Intermediate Writing Course

Course Description:

RHE 309K is a rhetoric course at the University of Texas at Austin that focuses on reserach and writing skills, rhetorical analysis and the study of persuasion. My particular course teaches rhetorical concepts through superhero fictions and culture.

Tags:

Introductory Exercise

Prezi

Multimedia Presentation

Multimedia

Identifying Reasons and Evidence with Friends

sariddick — Fri, 06 Mar 2015 19:21:31 +0000

Author:

Sarah Riddick

Image Credit:

his"File:Friends (letras brancas, fundo preto.svg." Wikimedia Commons. Last modified 24 Dec 2014. Web. 5 Mar 2015. <http://commons.wikimedia.org/wiki/File:Friends_letras_brancas,_fundo_preto).svg>.

Brief Assignment Overview:

This lesson uses the popular sitcom Friends and the classic public debate of "Faith Vs. Reason" to create a fun, accessible way of understanding the relationship between claims, reasons, and evidence.

Type of Assignment:

Class Discussion

In-class Exercise

Assignment Length:

Partial Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Textual Analysis

Pedagogical Goals - Digital Literacy:

Multimedia

Video

Media Requirements:

Media Console/Projector

Required Materials:

1. A media console/projector

2. A computer

3. A whiteboard or chalkboard

4. Access to Friends "The One Where Heckles Dies" (Season Two, Episode Three).

Timeline for Optimal Use:

Early in the Semester

Full Assignment Description:

In this lesson, students will watch a few brief clips between two characters, Phoebe and Ross, on the sitcom Friends. In these clips, Phoebe and Ross argue about whether or not evolution is real, but not in the way that this argument tends to be portrayed. Ross, a paleontologist, insists that evolution is real, but Phoebe is unconvinced that it is absolutely better than any other possible theories. In teams, students will locate the reasons and evidence that their character gives in support of his/her claims, and they will look at how these components contribute to the most convincing argument, as identified by them, the show's audience.

This lesson is intended to be a fun, fast-paced, and engaging way to illustrate the differences between and significance of reasons and evidence in an argument. Because the argument featured in this assignment is an inoffensive play off of a common, longstanding public debate ("Faith vs. Reason"), this lesson also reminds students that looking at the parts of an argument from a rhetorical standpoint can be done without letting personal opinions affect the process. The "Faith vs. Reason" debate is one that students will likely have encountered before this lesson, but its comical, unusual, and lighthearted treatment in this episode will allow the students to easily respond from an analytical perspective, rather than an emotional one.

Suggestions for Instructor Preparation:

Instructors must have a way of playing the episode of Friends called "The One Where Heckles Dies" (1995). This can be viewed on DVD, online rentals (e.g., iTunes, Amazon), or through a paid streaming service (e.g., Netflix).

If the instructor does not have a chalkboard or whiteboard on which to write, they should prepare a chart that clearly separates the following: Ross's reasons, Ross's evidence, Ross's claims, Phoebe's reasons, Phoebe's evidence, and Phoebe's claims.

Instructions For Students:

Instructor should divide the room into two teams: Team Ross and Team Phoebe. From there, half of each team should be responsible for reasons and the other half for evidence. For example, in a room of twenty students, there should be ten Ross students and ten Phoebe students. There should be five students looking for reasons from Ross, five for reasons from Phoebe, five for evidence from Ross, and five for evidence from Phoebe. Everyone is responsible for recording any claims that they hear. This should make the task feel more manageable to the students, and it increases the chances that the students will capture a wide variety of points from the clips.

1. On your computer or tablet, or on a piece of paper, record any claims that you hear from your Team Leader (Ross or Phoebe) as you watch this debate. Also, write down all of the reasons or evidence that you hear he/she give. You may hear multiple claims, and you may hear reasons/evidence that support different claims. Do not worry about putting those pieces together yet. Just write down the reasons or evidence that you hear (depending upon your assignment), and write down all of the claims that you hear from your Team Leader.

The instructor should play clips at the following minutes: 4:10-6:00, 7:00-8:00, 9:00-10:00, and 15:00-17:10 (6 minutes total).*

2. Share all of the reasons, evidence, and claims that you identified.

Instructor should record these on a visible chart for the class. As the discussion progresses, students can see (1) who provided more reasons and/or more evidence (2) and which pieces of reasons and evidence affected them more as an audience. Have the class vote on who they believed won the argument, and have them discuss why that is based on the reasons, evidence, and claims that they heard and the ways in which all of those components were presented.

*Note: A bonus round can be the female characters vs. Chandler at the end of the episode (beginning at 17:10). If time permits, students really enjoy this round, and it ought to be worthwhile because it reinforces the lesson. Watching the show from 4:10 through the end may be helpful because it contextualizes the content a bit more, but it is not necessary.

Notes on Reception, Execution, etc.:

Students loved this episode, and later in the semester I received praise for it from a student.

Course Type:

Intermediate Writing Course

Introductory Writing Course

Course Description:

This lesson was designed for "RHE 306: Rhetoric & Writing," an introductory writing and research course.

Tags:

Introducing Rhetorical Analysis with Contemporary Advertisements

sariddick — Thu, 02 Oct 2014 23:01:21 +0000

Author:

Sarah Riddick

Image Credit:

Mozart, Mike. "Smellcome to Manhood." JeepersMedia. Flickr. 2 Oct 2014. Web. <https://www.flickr.com/photos/jeepersmedia/12462069883/sizes/m/>.

Brief Assignment Overview:

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Type of Assignment:

Class Discussion

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Research

Summary

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

Introduce rhetorical analysis to students
Offer a broad illustration of the scope of rhetoric and rhetorical analysis
Familiarize students with initial components of rhetorical analysis (audience, speaker, argument)
Help students feel comfortable offering their own analyses

Media Requirements:

Media Console/Projector

Required Materials:

Media console with overhead projector
Class computer with internet connection
Preferable, but not essential: personal computers for brief individual research activity.

Timeline for Optimal Use:

Early in the Semester

Mid-Semester

Full Assignment Description:

This lesson is intended to provide a light, engaging, and accessible introduction to rhetorical analysis. Students will survey several contemporary advertisements that vary in a number of ways yet share some broad themes. The order of the texts is intended to subtly help the students progress from basic to more nuanced analyses.

The first moments of this class are open to suit the needs of the instructor. If this is the first day that students will be performing rhetorical analysis, it may be helpful to provide a brief overview of what is to come.

To begin the analytical portion of the class, play the first text—an Old Spice commercial from the 2010 "Smell Like a Man, Man" campaign. The commercial is both fun and funny, thus students should respond well to it. Moreover, its fast pace and quirky tone will likely get students laughing, which will hopefully loosen them up for analysis.

Once you have played the video, ask the following questions:

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

Be sure to draw out detailed responses from the students. Play the video again, as needed. One reason this ad is great for an initial analysis is because it has two different speakers (i.e., the spokesman and the company), two different audiences (i.e., implicit and explicit), and plenty of components that students can draw on to support their answers to the argument questions.

Next, play the second and third videos. Each of these are 2008 advertisements from the Corn Refiner Association's "Sweet Surprise" campaign about high fructose corn syrup. Ask students the same series of questions, and encourage them to pay even closer attention to the details that help create this argument.

Once you feel that your students have adequately analyzed the argument in these two texts, have students go to the website featured at the end of the videos. If students don't have computers, do this together as a class. By this point, hopefully students will have mentioned that the text wants you to go to this website, so this can be a way of getting them to further test the text. Once there, have students try to identify any bias on the website and ask them to list specific examples. This is meant to encourage students to closely examine sources and to consider how word choice and other stylistic choices shape an argument.

If time permits, have students look at one more text—a 2014 print ad from the Washington Metropolitan Area Transit Authority. In the ad, one woman remarks about new public transportation changes and another woman responds, "Can't we just talk about shoes?" There are several broad parallels between this text and the former texts, so students should feel comfortable by now analyzing this form of visual rhetoric.

Suggestions for Instructor Preparation:

Given the brevity of both these texts and the follow-up questions, it would be a good idea to thoroughly familiarize yourself with each text before presenting them to the class. With this being an introduction to rhetorical analysis, students may feel shy about offering responses, so being prepared with many different ways to prompt their analyses can be helpful.

Instructions For Students:

For the group analysis portion of the class:

Answer the following the questions. Cite evidence to support your response.

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

For the individual research portion of the class:

Go to http://www.sweetsurprise.com
Can you identify any bias?
Cite specific examples to support your response.

Evaluation Suggestions:

There is no evaluative component to this activity.

Course Type:

Introductory Writing Course

Course Description:

This lesson plan was designed for "Rhetoric and Writing", an introductory course.

Tags:

Transforming Video with Popcorn Maker

Wise — Fri, 07 Mar 2014 16:40:10 +0000

Author:

Beck Wise

Image Credit:

Image: Joakim Wahlander

Brief Assignment Overview:

Like many things, visual rhetoric is often best learnt by doing. This lesson plan introduces students to video editing using Popcorn Maker, a web-based tool for mashing up online texts.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Invention

Organization

Style

Pedagogical Goals - Digital Literacy:

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

Hardware

Computer access for all students (laboratory or bring-your-own-device; small groups often work better than individuals for this)

Web access

Software

Access to modern, Flash-capable browsers (Safari in particular often does not play nice with this tool)

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

In this class period, students are asked first to analyse a piece of visual rhetoric and then to create their own using Popcorn Maker, a web-based tool for mashing up online texts including videos, images, audio and text.

I begin the class by introducing students to visual rhetoric, asking them to analyse the various levels of a visual text progressively -- first by silently reading a transcript of a video narration, then by listening to the audio, and finally by playing the full video. Unpacking the text in layers like this helps students engage with the possibilities and effects of medium, as well as or instead of content (for a lesson plan which lays this out in detail, see Laura Thain's 'Shifting Focus from Content to Medium', which uses records of the Hindenberg disaster in this way; I often use Anonymous' 'Message to Scientology' as my text for this activity, since it fits with themes of my 'Rhetoric of Hacking' course and conveniently provides a transcript, saving me the effort of creating one).

I then introduce students briefly to Mozilla's Popcorn Maker, demonstrating the very basics and offering them links to a couple of tutorials. The tool lets students quickly and easily create web videos -- and because it's designed to incorporate and transform other online texts, the barrier to entry is lower than with other video editors; in my experience, students are more comfortable transforming existing tests and can feel paralysed when asked to create from scratch.

Working in small groups or individually, they are asked to 'play with the tool', using it to create videos which make 'some kind of point', whether or not it relates to the course theme or content -- I keep my language fun and the instructions unspecific, since the goal is to gain fluency with a tool they might want to use for later projects, and to come up with something quick-and-dirty in a single class period. As a result, I've seen a lot of in-class videos featuring Miley Cyrus! Towards the end of the class period, I ask anyone who has a video work-in-progress they're comfortable sharing to email me the link and we review some of the products on the overheard projector. As well as illustrating the various possibilities of Popcorn Maker, it tends to serve as a good icebreaker, as students discover shared interests.

Depending on your class' interest in making and viewing videos, you can extend this into a second day or ask students to share their videos on a course website.

One thing to be aware of: when replaying videos, expect long buffering times. My students this semester have also reported the tool becomes unstable when producing complex texts with many included elements; I'd steer students towards offline video editing software if they want to compose extended video and multimedia projects. Popcorn Maker is great for quick-and-dirty projects using existing web content, and is particularly good for introducing students to video editing (its interface mirrors a lot of popular offline editors), but it definitely has its limits!

Suggestions for Instructor Preparation:

Before class, you'll want to prepare to share your chosen text in written, auditory and video form. You might provide the text as printouts or display it on a projector; for the audio version, you could play the video with the projector screen blanked or use a YouTube-to-MP3 converter to obtain an audio track to play.

You'll also want to spend some time with Popcorn Maker -- follow the tutorials linked above (I recommend Miriam Posner's tutorial over the official Mozilla one!) to become familiar with the tool. I suggest making a video of your own to show your students ... I throw something terrible together real fast to encourage them to be OK with imperfect results (remember -- this is just play), and make it clear that something can be achieved inside a class period. Don't believe me it's kind of rubbish? Here you go. This is about 15 minutes of work and is designed to subvert the messages in the video I use in the analysis section of the class. You can play the video right through and then hit the 'Remix' button to get a look at the actual construction, which makes the example doubly valuable as it allows students to reverse-engineer the project if they want.

Instructions For Students:

My instructions to students for this activity are extremely informal; I tell them ahead of time we'll be talking about visual rhetoric and assign a brief reading outlining what that means. On the day, I guide them through the various levels of analysis of the assigned video (to which they have not previously been exposed) and demonstrate the tool we'll be using to make our own videos, then essentially cut them loose to play and create. I provide links to the tutorials above for their reference, but most students prefer to figure things out on their own (and typically succeed in doing so).

Evaluation Suggestions:

My suggestion for evaluation: don't! This is a plan for play, designed to give students tools (and in my experience, they WILL use them later).

Course Type:

Intermediate Writing Course

Course Description:

This activity was designed for 'Rhetoric of Hacking', an intermediate writing course conducted in Fall 2013 and Spring 2014. The course engages with public discourse around hacking, the notion of hacking as rhetoric, and ways to hack rhetoric (in this instance, by transforming and repurposing existing texts).

Tags:

Web video

Remix

Play

Disputing YouTube Content ID Takedowns

Scott Nelson — Mon, 18 Mar 2013 18:27:15 +0000

Author:

Scott Nelson

Image Credit:

Fair Use Logo by Odinn 2007 CC-BY-SA

Brief Assignment Overview:

As part fo the Digital Millenium Copyright Act of 1998, content service providers (such as YouTube) are given safe harbor from prosecution if they take certain steps to prevent copyright infringement. Unfortunately, this has led to a "shoot first and ask questions later" approach on YouTube's part. If you do any sort of video assignments that require students to post to YouTube, you will most likely have to dispute a Content ID automatic takedown. Content ID is YouTube's automated system for flagging copyrighted content. It searches over 20 hours of video footage a minute to look for cpyrighted media "footprints." While it is a marvel of modern technology, the system is imperfect and tends to skew toward the side of major media companies, rather than individual consumers or producers.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

One-Two Class Periods

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

This lesson plan helps students and instructors understand the four Fair Use factors articulated in the Copyright Act of 1976. Ideally, students and instructors should leave this lesson with increased confidence in disputing a false copyright claim. A YouTube Content ID notice can be frightening for anyone, and especially frightening for someone who doesn't understand Fair Use. The notices themselves can have chilling effects on free speech, so it's important to exercise Fair Use principles.

Media Requirements:

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

For this assignment, you'll need a YouTube account and a video that has been flagged by YouTube's Content ID system. Jenny Howell has an excellent lesson plan on introducing students to iMovie production. Most mashup videos will be flagged by Content ID, especially if the video clips used are from major motion pictures.

For the assignment, students will need to bring in the original video they created as well, as they'll be assessing Fair Use and the video is not available via YouTube (for now).

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

A few caveats:

1. It's important to note that Fair Use is ony an affirmative defense; that is, it can only be invoked if a copyright holder has accused you of copyright infringement. In the context of YouTube's Content ID system, what you're essentially doing is telling a human somewhere that the automated system has made a correct match, but it was ok for you to use the media in the first place.

2. It's also important to note that this is a legal matter. If you dispute the claim, the copyright holder can sue you. However, the cpyright holder can sue you even without your dispute, as the Content ID system is only a way to identify possible infringers. This threat of litigation is scary, and it is most often what frightens students and instructors away from exercising their free speech rigths. While you should not interpret this lesson plan as legal advice, it's important to teach students the value of flexing their free speech muscles. If you don't practice these rights, they quietly go away.

3. This step in the process is only to ensure that a human reviews the reasons the video was flagged and taken down. After review by a human, the copyright holder may still issue a DMCA takedown notice, at which point you may dispute even that. This takedown notice counts as a strike against your YouTube account. Three strikes, and YouTube freezes your account and deletes all your videos.

As outlined in the Copyrighjt Act of 1976, Fair Use consists of four factors:

1. The purpose and character of your use. If you have somehow transformed the nature of the original by using it, your use is more likely fair. Commentary, parody, reporting, and education are some uses that tend to fall on the Fair Use side. Most likely, your video has some educational aims, as it was created for a course.

2. The nature of the copyrighted work. Fair Use protects factual works more than fictional ones. If the original work was a clip from a major romantic comedy, then your use is less likely fair. This doesn't mean that you cannot use clips from fictional works. It only means that this factor may not be in your favor.

3. The amount used from the copyrighted work. Shorter is better, but this is a qualitative assessment. Use only the portion ofthe work needed to get your point across. Rarely is use of an entire song or video considered Fair Use.

4. The impact of your video on the market. Does your use of the copyrighted work affect its value? If you are making money off of your creation, your use is less likely Fair Use. In the case of YouTube, an example that isn't Fair Use would be using an entire song to drive traffic to your channel where you have monetized the account (provided advertising). Because your video was created for a class, though, chances are you are not making money off of it.

For this lesson, you may want students to read about Fair Use from the US Copyright Office or Stanford's summary of Fair Use cases.

When students write papers for an audience of one, the teacher, there isn't much risk in running up against copyright law. However, in an increasingly connected world, student expressions collide with media companies' interests. Discussing Fair Use in the abstract is good, but actual practice of free speech in the "real world" beyond academia can have consequences. If we are going to prepare our students to communicate in the 21st century, we must not only have conversations about these risks and rewards, but we need to practice this communication as well.

Suggestions for Instructor Preparation:

This assignment can only be done if there has actually been a Content ID match. Surprisingly, these are pretty common. I've also done a rhetorical analysis of YouTube's content ID system for viz. that you may want to check out ahead of time. In the past, some collegaues I know have assigned students to post to YouTube, only to have those videos removed by Content ID the day before students were to present them. With a little planning, such an incident can be a teaching moment rather than a freak-out moment for students. It's ideal to have students upload their videos a couple of days before you'd like to give this lesson. Conversely, you could create a video mashup of your own, being sure to follow Fair Use guidelines, and upload it to YouTube yourself.

Instructions For Students:

Students should work in pairs or small groups. After reviewing the Fair Use guidelines at the US Copyright Office's website, students should view each video and discuss Fair Use for each copyrighted audiovisual element used. Use these questions to help guide you:

What is the overall purpose of the student's video? What evidence from the video can you point to that supports this purpose?
For each audiovisual element used, give a one-sentence statement about what it does for the overall video. How is this media being used? To what ends?
What is the nature of the original work? Is it more factual or more creative?
How much of the copyrighted work is used? Give a time for each element.
Would the student's video take any money away from the copyright holder? How so or why not? (Keep in mind, this is potential money. The copyright holder doesn't have to currently be earning money in this way.)
Could the copyrighted media used be replaced by any other media without changing the meaning or impact?

Once all students' videos have been reviewed, a few should be presented to the class to model the dicsussion. Following this, students should decide whether they think their own video has used outside media under Fair Use guidelines.

Now comes the dispute part. If you truly believe your video was falsely flagged, then you'll want to file a dispute. Log in to your YouTube Account. In the Video Manager, click on "Copyright Notices" on the left menu. If your video has been flagged, you will see something like the picture below:

SNP_2876298_en_v0.png

Image Credit: YouTube

Clicking on any of those links will take you to a page where you can dispute the Content ID block. To do so, click on the "I believe this copyright claim is not valid" link. Here, you can choose one of three reasons why your video should not be removed:

The Content ID system falsely flagged your material; there is no copyrighted media used in your video.
Your use of others media is Fair Use.
You have permission from the copyright holder to use the material.

Most likely, your answer will be #2. Be sure to indicate in the box provided why you think your use is Fair Use.

Evaluation Suggestions:

This lesson is not evaluated.

Course Type:

Advanced Writing Course

Intermediate Writing Course

Introductory Writing Course

Literary Studies Course

Course Description:

This lesson plan can be used with any course, provided that course uses YouTube.

Tags:

YouTube

Setting Up a Studio Environment for Multimedia Projects

Scott Nelson — Wed, 19 Dec 2012 02:27:16 +0000

Author:

Scott Nelson

Image Credit:

Matt Jones CC BY-NC-SA 3.0

Brief Assignment Overview:

Whenever I teach, I always assign some form of multimedia project, and these practices have helped to set up a studio environment where collaborative multimedia projects can thrive. Rather than post an explicit lesson plan to our site, I thought I’d run through a set of practices that have been successful for me over a few courses.

Type of Assignment:

Major Course Project

Semester-long Project

Assignment Length:

Multiple Class Periods

Course Unit

Semester-long Project

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

The pedagogical goals for this assignment are to have students think about what multimedia production skills they already possess and what skills they'd like to develop. Further, these practices foster a collaborative environment where studetns learn to work together toward common goals.

Media Requirements:

No Classroom Technology Required

Adaptable For Use Without Classroom Technology

Required Materials:

Since these are a set of practices rather than a specific use of a technology, what follows can be adapted to any classroom. Because most of the classes I teach are in rooms with computers for the students, I'll assume such a setup. Mainly, the students need some way to communicate with each other outside of class. I use PBWorks wikis for this aim, but a class blog or even email can be used to coordinate student skills.

Timeline for Optimal Use:

Mid-Semester

Late in the Semester

Full Assignment Description:

While each course's specific assignment may vary, I've sucessfully implemented these practices in many student projects. These projects have ranged from creating infographics to video games to ebooks. What I hope to achieve from these practices is a form of student autonomy that places responsibility for their work squarely with students.

For this aim, it's important that the assignment's product have some form of value outside of the classroom. Digital media needs a real audience, one beyond just the teacher in a particular course. With this in mind, I require that any multimedia project that students create have some venue in which it is showcased. This can be something as simple as posting it to Facebook, or something more complex such as publishing an ebook in Apple's iBookstore. Hopefully, by having an audience beyond the classroom, students will attribute more value to the rhetorical work they do. These projects aren't just for a grade in a self-contained course, but instead rhetorical practices that work upon the networks they inhabit.

Secondly, I set up a type of Craigslist for student skills. Early in the semester, I have students post a brief biography detailing their current skills in multimedia production and skills they'd like to develop. I normally create a new wiki page for students to populate, but this can be done via a course blog or a mass email. This particular stage in setting up the studio environment requires that students think about their relationships to multimedia and the ways they can create in these modes. Undoubtedly, I have students who begin this stage thinking they have no skills in multimedia whatsoever, but a brief class discussion usually gets students thinking about the digital discourse communities they already belong to. Some may be avid social media prosumers, while others may keep Twitter or Instagram accounts.

A further advantage to these Craiglist-style bios is that students can self-select collaborative groups. If, for example, one student has a great idea for a video game, but no skills with Photoshop, the bios are a first step to making those need-based connections. Plus, because students are shopping for skills among their classmates, they tend to create more organic groups with a common goal. This practice seems to reduce the occurances of group members who refuse to contribute to a project and let others "take up their slack." Common interests drive group formation, so individual students are less likely to be bored with the project.

As a final bonus from this practice, because groups are formed based upon skills, sudents tend to create affinity groups that share knowledge. Students teach each other their skills, and thus all participate in the production of the project. While there is the risk that students will only practice what they are already good at, experience has shown me that this isn't the case. Students are genuinely interested in the common goal they've set, and hence, they all work to create a quality product.

The final practice I do in the classroom is to give students time to play. Multimedia takes some time to create, and scheduling in-class time to experiment is extremely important. Digital technologies ask that we manipulate them, to try out hypotheses regarding their rhetorics and grammars. Groups need time to teach each other skills, and studio work days are important for this task.

Suggestions for Instructor Preparation:

As I've indicated above, this is more a set of classroom principles rather than a specific lesson plan. However, they've worked well for my students, especially when they are working with multimedia. A familiarity with programs like Photoshop, GIMP, Illustrator, Inkscape, inDesign, iMovie, Audacity, or GarageBand can help, but I've found the single most important skill to have is flexibility. No instructor can possibly know all there is to know about these multimedia creation applications, so a willingness to learn from students is paramount.

Instructions For Students:

Since this is a set of practices rather than a specific lesson, there aren't any explicit instructions to students beyond what I've outlined above. However, the following may be helpful when attempting to set up a Craigslist-style skill listing:

In a brief paragraph, outline your interests in the upcoming project, listing any type of multimedia you would be willing to work in or learn. The aim here is not necessarily to give only those programs you're already confident in, but instead your interests in creating multimedia using some applcations.

Evaluation Suggestions:

Because I use the Learning Record Online for all of my courses, the practices outlined above aren't assessed in the traditional sense. I circle the room on studio days, talking with students about what problems they may have run into and to get a general sense of the project's progression. The Learning Record allows for these documented processes to be used as evidence for learning, so the multimedia product is much less important than the processes students go through to create their project.

A successful project is one where students learn new ways of communicating in multimedia, and learn to collaborate with likeminded individuals toward a common goal.

Notes on Reception, Execution, etc.:

As I've indicated above, these pracitces have been sucessful in a variety of group projects. I've used this with an infographic assignment, a video game prototype assignment, an actual working video game assignment, an interactive image assignment, and an ebook assignment.

Course Type:

Advanced Writing Course

Intermediate Writing Course

Introductory Writing Course

Literary Studies Course

Course Description:

I have successfully used this studio environment in RHE 306, RHE 309K, RHE 312, and ENGL 314J. I'll give each course description below.

RHE 306:

This course is designed to prepare you for the academic writing you do at the University of Texas and writing you will do in your careers and personal lives beyond UT. It is a course designed to teach you not what to think, but how to think on your own. Ultimately, you should learn to be a better thinker, who is able to think critically about topics, other people, and yourself; a better rhetor, who is able to analyze a specific situation and adjust your writing to fit accordingly; and a better communicator, who is able to express ideas effectively.

It will include three units with each unit culminating in a composition and including writing instruction that supports the drafting of that composition. Composition is a broad term including symbolic efforts in a variety of media (including video, audio, and web-design, to name just a few). Many lower-division RHE courses (such as RHE 315 and 312) encourage or even require composition outside of the traditionally imagined prose essay. Nevertheless, the written component of every lower-division RHE class must meet the writing flag requirements as stipulated by the college. These written assignments may include a variety of genres, including narrative, argument, analysis, or critical reflection. (“Creative” writing assignments—plays, fiction, poetry—are not suitable genres for formal writing assignments.) As required by the college, each major writing assignment includes a peer review process. You will also complete informal writing exercises that prepare you to do the writing necessary in your formal assignments.

RHE 309K: The Rhetoric of Video Games

This course seeks to explore video games as a modern discursive medium. Far from being mere “mindless entertainment,” many video games make explicit or implicit arguments about gender and sexuality, economic systems, corporate practices, geopolitics, and both real and imagined societies. What arguments do these simulations and simulacra mount about how the world is? What arguments do they mount about how the world should be?

Much of the past and current study of digital rhetoric seems to look at the content of computers through applying older means of rhetorical analysis, looking at the text and images contained on computers rather than the processes through which this content is represented. What we seek to explore is a relatively new field—procedural rhetoric—and the ways this new field can inform video game criticism. How do the procedures inherent in video games make arguments about the world?

The course will include three major units with each unit culminating in a composition and including writing instruction that supports the drafting of that composition. Composition is a broad term including symbolic efforts in a variety of media (including video, audio, and web-design, to name just a few). Many lower-division RHE courses encourage or even require composition outside of the traditionally imagined prose essay. Nevertheless, the written component of every lower-division RHE class must meet the writing flag requirements as stipulated by the college. These written assignments may include a variety of genres, including narrative, argument, analysis, or critical reflection. (“Creative” writing assignments—plays, fiction, poetry—are not suitable genres for formal writing assignments.) As required by the college, each major writing assignment includes a peer review process. You will also complete informal writing exercises that prepare you to do the writing necessary in your formal assignments.

RHE 312: Writing in Digital Environments

This course explores rhetoric across a variety of modes: verbal, visual, aural, procedural, haptic, and kinesthetic. “Writing,” in this sense, refers to a variety of inscription technologies. For example, it can be communicating through text on a screen, through the rules of a game, or through the layout and colors in an image. In this course, we will create a variety of digital communications, most with a purpose of persuasion. In doing so, you will learn about digital discourse communities and will eventually present an argument to a chosen digital community.

Each form of media brings with it a set of affordances and constraints. Much of digital media relies upon the logics and metaphors of earlier forms of media, but does present new avenues of distribution and production to a wider range of people. In this course, you will analyze various forms and communities of digital communication and reflect upon these affordances and constraints. Hopefully, you will leave the course with a greater awareness of not only the communicative power of digital media, but also some of the limitations it imposes upon its users and producers.

The course will three major units, with each culminating in digital composition and textual reflection. Throughout the process, you will participate in peer review of your compositions and maintain evidence for use in your Learning Record.

ENGL 314J: Literature & Video Games

In the popular press, literature and video games are frequently positioned as enemies fighting over time. In a recent Slate article, for example, journalist Michael Thompson states that in the time it takes to play one modern video game, “You could read War and Peace, for instance, then follow it up with Thus Spoke Zarathustra and a few starter courses in a new language” (par. 1). Further, the often-cited 2004 National Endowment for the Arts’ Reading at Risk report places video games among other forms of electronic media as “competing” with literature. But both of these sources (and countless others) fail to examine the more complex connections video games have had with literature over the past sixty years. What at first began as a parasitic relationship of video games borrowing, adapting, or extending literary themes, characters, and plots has now become more symbiotic, with both media now remixing each other.

Rather than view video games and print literature as contenders for precious time, this course seeks to explore the ways literature and video games impact one another. That is, this course looks at literature as a practice and not merely a collection of artifacts. Using video games as a frame through which to study literature, we will work our way through a variety of genres, including fables, fantasy, epic poetry, historical fiction, science fiction, mystery, and gothic fiction. This course helps students prepare for upper-division English classes (as well as a wide range of upper-division courses in other UT programs and departments) by focusing on close reading and critical writing, and by introducing formal, historical, and cultural approaches to literary texts. Students will learn how to use the online Oxford English Dictionary as well as other resources essential to literary study.

Tags:

Using Music Videos to Explore Historiography

Laura Thain — Mon, 26 Nov 2012 23:08:36 +0000

Author:

Laura Thain

Image Credit:

Reality by Rach

Brief Assignment Overview:

This assignment encourges students to think about how they can read and piece together primary sources to create a descriptive narrative. Students are asked to pair together Steven Horowitz's useful Billboard article "The Boys! Are Back in Town," (Billboard 124.11 (2012): 24-29) and three music videos: 'N Sync's "Bye Bye Bye," One Direction's "What Makes You Beautiful," and The Wanted's "Glad You Came" in order to construct a history of "the boy band" as a class.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Digital Literacy:

Multimedia

Video

Additional Pedagogical Goals:

This lesson plan should help students practice

observing characteristics of historical narrative in the example article.
employing primary sources in order to construct their own historical narratives.
visual analysis. This helps prepare students for more rigorous analysis later in the semester.
genre analysis. This helps students understand how to describe boundaries for celebrity groups and construct their own definitions of key terms in the realm of celebrity.

Media Requirements:

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

This activity is discussion-based, though students may opt to take notes for reference during the larger discussion.

Timeline for Optimal Use:

Early in the Semester

Mid-Semester

Full Assignment Description:

In Unit 1 of my class, The Rhetoric of Celebrity, I require my students to construct a historical account of a specific area of celebrity of interest to them. Throughout this unit, we practice descriptive modes of discourse oriented around the conventions of historiography. The goal of Unit 1 is to encourage students to recognize how different sources construct histories of people, places, and events by employing several key historiographical conventions: designating points of origin; describing the composition of groups, genres, or movements; tracing historical trajectory/historical narrative; addressing concerns of taste and cultural register; and positing possible future trajectories.

I begin class by handing out Horowitz's article and asking the students to read it. After students finish reading, we spend a few minutes summing up Horowitz's main argument. I ask them to identify elements of the article that they think make it "historical" in terms of the rhetoric it employs. If the students struggle to accomplish this, I bring up the Essay 1 prompt and remind them of the requirements of their own history writing project--Where do boy bands begin? What are some examples of boy bands? What constitutes a boy band? How do media and technology influence the development of the genre? What trajectories can we identify? How can we fit boy bands into high or low culture? What is the future of boy bands? Then we discuss how Horowitz has answered these questions, and how we might use primary sources to substantiate, contest, or expand Horowitz's claims.

I then show, in chronological order, three music videos: 'N Sync's "Bye Bye Bye," One Direction's "What Makes You Beautiful," and The Wanted's "Glad You Came". I ask the students to address the genre of boy band celebrity and identify commonalities and differences between the three pieces. We start with commonalities:

How can we define a boy band using these three sources?
What elements do all the "boys" share? (clothing style, hair style, choreography, distinct personalities, indistinct personalities?)
Who else could we add to our list of boy bands?
Who wouldn't fit under the heading of boy band?
What can audience reception lend to our definition?

Then, we move on to differences.

How are the three bands different?
How have the image of the boy band changed over time?
What influence does cultural register/taste have on boy bands' presentation over time?
How might boy bands exist in the future?

Finally, I ask students to construct their own abbreviated "history" of boy bands in groups to share with the class, using one additional video source to substantiate their claims. The additional source could be omitted for non-technology-enabled classrooms.

Suggestions for Instructor Preparation:

Instructors might read the article, watch the videos, and think of leading questions to propel discussion if student should have trouble getting started. Once a student articulates a few ideas, in my experience, the discussion is generally lively.

Instructions For Students:

Students should take notes on the historical elements of the article, as well as on some formal elements of the music videos, to help them generate specific points of reference during in-class discussion.

Evaluation Suggestions:

In general, student presentations at the end of class indicate how well students can both identify and employ the historical elements we are examining in Unit 1. I like to walk around during group work in order to informally evaluate brainstorming/invention at this level, as well.

Notes on Reception, Execution, etc.:

Although it embarrasses students a little to watch Boy Band videos, this lesson plan has in the past been a fairly foolproof way to engage them in both descriptive rhetorical practice and analysis of descriptive rhetoric. Almost everyone participates in the larger discussion, and the informal student presentations at the end of class are generally of good quality considering the amount of time devoted to them.

Additional Resources:

This lesson plan can easily be applied to any descriptive unit that wants to tackle the rhetoric of a particular historiography by merely swapping out the sources. If the sources are from the realm of popular culture, students seem particularly able to grasp somewhat complex rhetorical concepts and apply them to other spheres.

Course Type:

Advanced Writing Course

Intermediate Writing Course

Introductory Writing Course

Course Description:

I teach the Rhetoric of Celebrity, which I break down into three units. Unit 1 deals with descriptive writing; Unit 2 deals with analytical writing; Unit 3 deals with evaluative or critical writing. The activity above is useful for Unit 1, although I try to introduce skills in each unit that will ease students' transitions between these three modes.

Tags:

Introducing iMovie

Jenny Howell — Thu, 11 Oct 2012 07:07:33 +0000

Author:

Jenny Howell

Image Credit:

Brief Assignment Overview:

This activity introduces students to iMovie software and reveals the range of rhetorical possibilities and effects that the program provides.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Accessibility

Software

Video

Additional Pedagogical Goals:

This activity not only introduces students to a useful software program but also allows them to see the effects that simple decisions--transitions, music, editing, etc.--can have on a visual text.

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

iMovie, computers

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

I used this activity late in the semester, just before my students began editing the material they had filmed for their own documentaries. Although some of my students were advanced film majors, many were completely unfamiliar with editing programs, and I felt that a brief introduction would be productive. However, because this activity is designed with an eye toward that larger project, the more detailed instructions (see below) include ideas for using the program for their final projects in addition to using the program in class. I chose iMovie because it is mostly intuitive and user-friendly, and I narrowed down the activity to the tasks that I thought would be most useful and most impactful in editing a film. I handed out the following instructions, and I let the students use the entire 75-minute class to work their way through them:

Your iMovie film should include:

(1) At least one film clip (a screencast, a film downloaded from the Internet, or footage from your computer’s webcam).

(2) At least one still image (a picture downloaded from the Internet, or a photo you take with your computer’s webcam). To take a photo using the computer’s webcam, open the program Photo Booth (use the eyeglass icon in the upper right hand corner of your screen to find it), and take a photo. When you’re finished, simply click and drag the image into your workspace in iMovie.

(3) A voiceover.

(4) Nondiegetic music (a song or a sound effect). Since we don’t have any songs in the iTunes library on our lab computers, you can find free music by going to jamendo.com. Find a song you want to use, click “Download,” and it should appear automatically in your computer’s iTunes library. It should also appear in iMovie when you click on the music notes on the right side of the middle bar.

(5) At least one transition.

(6) At least one title and end credits.

While they worked on these tasks, I walked around the room, helping and offering advice as I was needed.

Suggestions for Instructor Preparation:

I familiarized myself with iMovie (mostly by watching YouTube videos) in order to prepare the instruction sheet (copy-and-pasted below). Certainly, though, an instructor doesn't need to master iMovie for this activity to be useful. Following the step-by-step instructions the day before and playing around in iMovie (1-2 hours) should be enough to prepare.

Instructions For Students:

Once you open iMovie, follow these instructions to create your own film:

Step 1: Obtaining Video

There are three main ways to acquire video for your film.

Shoot film yourself. Clicking the camera button at the far left of the middle bar will automatically connect iMovie to any recording device (iPhone, camera, etc.) plugged into your computer. If no device is connected, it will default to the computer’s webcam. The video you record or import should automatically appear onscreen in iMovie in your “Events Library.”
Download film from the Internet (YouTube, Vimeo, etc.).
1. Go to KeepVid.com, and enter the web address of the film you want to use. Click “Download.”
2. You may have to “enable” this website, which can be done by clicking the arrow that appears next to “inactive plug-in.” Then click “Allow” when prompted.
3. Save the file as an mp4 file. (On lab computers, it should save automatically to the desktop.)
4. Take a screencast (a screencast is like a screenshot but with moving images; it records whatever is happening on your computer screen). The screencasting software we have access to is Camtasia.
  1. Find the program on your computer (use the eyeglass in the top right-hand corner).
  2. Follow the directions to record what’s on your screen. To finish recording, press shift + command + 2.
  3. Then, in Camtasia, export the screencast you just created. Go to “Share,” then “Advanced Export.” Under the “Export” menu, choose “Export to QuickTime Movie.”

To import film from the Internet or a screencast from Camtasia into iMovie, go to “File” in iMovie, then “Import,” and choose “Movies.” Select the film you want to import.

Step 2: Cutting & Editing

Your videos should now all be visible in your Event Library. To edit them and begin making your film, simply drag them into your workspace (the large "timeline" part of your window in iMovie). If there are major sections of the clip that you don’t want to use, click and drag over your clip while it’s still in your Events Library, using the yellow box to select only the sections that you want to use in your film. If you want to use the whole clip, you can right click, choose “Select Entire Clip,” and then drag it into your workspace.

Once you’ve dragged a clip into your workspace, you can click on the gear icon in the lower left-hand corner of the clip (it appears as you scroll over the selected clip) and select “Clip Trimmer” in order to more carefully choose which section of this clip you want to include in your film.
You may also want to divide your clip into parts (for example, if you wanted to separate two sections of the same clip to place in different parts of your film or if you wanted to apply video effects to one small section of a clip but not the entire thing). To do this in your workspace, select the section of the clip that you would like to split by clicking and dragging the yellow box. Then right click and hit “Split Clip.”
Now that you’ve adjusted the content of your clip, edit it in other ways: select the clip and then the “Inspector” icon (the “i” with a circle around it in the middle of the middle bar).
Play around with all the settings here: Under the “Clip” tab, you can add video effects and adjust the speed of your video. In “Video” you can adjust what your film looks like (brightness, exposure, etc.)
You can also crop the frame in your video (or in a still photo) by clicking on the gear icon and selecting “Cropping and Rotation.”
Also experiment with adding transitions between clips. Click on the rectangular icon (between the “T” and the globe) in the middle bar. Select your transition and drag it into your workspace. Adjust its duration by clicking on the “Inspector” icon or on the gear icon that appears in a blue box in the lower left-hand corner when you scroll over the transition. (Remember, though, that transitions can be jarring, so you’ll want to use them very carefully in your final film project.)

You may also want to insert still photographs. To do so:

Find an image (on the Internet, on your phone, etc.) or take one on the computer’s webcam using the program Photo Booth.
If you want to edit it, import the image into iPhoto and make your adjustments using that program.
Add your image to your project: You can easily import photos into iMovie from iPhoto by clicking on the camera icon on the right side of the middle bar. To add them to your workspace, simply click and drag. You can also just drag photos from your desktop or from a folder on the computer into the workspace in iMovie; it will automatically import them.
Note that iMovie automatically adds animation to your photos. Its default setting is the “Ken Burns effect.” To make any adjustments to the effects (e.g. to delete it, to change where in the frame the effect stops and starts, etc.), scroll over the photo in your workspace and click on the gear icon that appears in the blue box in the lower left-hand corner of the photo. Go to “Cropping, Ken Burns & Rotation” and play around with the options. Selecting “Fit” will remove all effects from your photo.

Step 3: Audio Editing

You’ll want to think about adding audio to your film through voiceover, sound effects, and/or music.

To add voiceover:

You will probably want to lower or silence the sound in the particular clip you’ll be talking over so that it doesn’t distract from your voiceover. To do that, select the clip and click on the “Inspector” icon. Select the “Audio” tab at the top and make the necessary adjustments to the volume of the clip.
Click on the microphone in the middle bar, and follow the instructions on the preview screen to create your voiceover.

To add sound effects and music:

Click on the music note located at the right of the middle bar. You should have iLife sound effects, iMovie sound effects, and whatever is in the iTunes library.
Click and drag the sounds you want to use into your workspace. Again, select the clip and click on the “Inspector” icon to edit the audio. Select the “Audio” tab at the top and make the necessary adjustments to the volume of the clip. Note: “Ducking” is a way to privilege certain sounds over others. Play around with the settings in this feature to achieve effects like decreasing the volume on a song just before an interview starts playing and then increasing it again as soon as the interview ends. (To achieve this, you would edit the audio of the clip or the audio track you want to privilege and choose “ducking” there so that the other audio tracks quiet down.)
You can also click on the gear in the lower left hand corner of the audio track and select “Clip Trimmer” to edit which parts of the song you want to use. (iMovie will automatically start from the beginning of the song.)

Step 4: Titles

A “title” refers to any words that you place in your film. To insert a title:

Go to the “T” icon underneath the preview window.
Click around for different styles (to see a preview of the effects, scroll over a title).
Note that at least 3 of these options are particularly relevant to your documentary film: the opening credits, the “Lower Third” to introduce words that enter at the bottom of the screen (to identify an interviewee’s name, for instance), and the ending credits.
To insert a title into your film, simply click, drag to the point in your workspace where you would like your title to appear, and drop. Decide if you want it to appear between clips or over a clip.
Click on your title and enter the text in the preview screen.
Double click on the title (or click the “Inspector” icon) to adjust the duration of your title sequences. You can also drag them around in your workspace and extend them manually so that they are on screen during a number of clips.

Step 5: Saving Your Work

Make sure to save your work on an online storage system or to a USB drive. (Lab computers will erase anything on the hard drive as soon as you restart the computer.)

Evaluation Suggestions:

I did not grade this assignment, but in retrospect I should have at least assigned a completion grade in order to keep them focused during class time.

Notes on Reception, Execution, etc.:

The activity went well. I think students were genuinely surprised at how editing, music, transitions, titles, etc. can completely change the meaning of a piece of raw video. As I mentioned above, I think I should have raised the stakes a bit, giving out a grade for completion because the temptation to watch YouTube videos or listen to music was too great. I also would have liked to screen a few of the completed films in class to use as the basis of a discussion about how and why the student made certain rhetorical and visual choices.

Course Type:

Introductory Writing Course

Course Description:

I teach RHE 309K: The Rhetoric of Documentary Films. The course considers both the rhetoric about documentary films (e.g. "what is a documentary?") and the rhetoric within documentary films. In the final unit, the students make their own short documentary film in groups.

Tags:

Film

IMovie

Video

Audience Appeal - Making Commercials with Animoto

Cate Blouke — Sun, 24 Jun 2012 16:07:55 +0000

Author:

Cate Blouke

Image Credit:

"Blank Billboard" by mediaboytodd

Brief Assignment Overview:

Using the extremely user-friendly online video creation tool, Animoto, students create short commercials pitching (potentially) odd combinations of products to target audiences (pianos to businessmen, running shoes to retirees, etc.)

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Invention

Organization

Synthesis

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

The primary goal for this assignment is to encourage students to think about audience - how to construct appeals catered to particular audiences. However, it is also useful for thinking through visual rhetorical choices (which images and pre-set video themes to use), audio choices (which song to accompany the video), and arrangement (how to structure the appeals/advertisement).

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

To do this in-class, your students would need computer access (either a technology-based classroom, or a number of students could bring in their personal laptops) and access to an Animoto account. For one month of service, Animoto only charges $5 (a relatively minor investment for a really fun classroom activity) and your students could all work in the same account. The DWRL has a yearly subscription ($30), and lab instructors should contact Will Burdette or one of the ADs for the login information.

Timeline for Optimal Use:

Useful Anytime

Mid-Semester

Full Assignment Description:

As an in-class exercise, students select a generic product from a set of options either provided by the instructor or generated by the students themselves and then re-distributed at random. Some example products might be: running shoes, sports cars, toothpaste, laptops, etc. Students then select a target audience (or "market") for thier product - also at random from a pre-determined set of options. With their basic product and target audience, students are then asked to produce a short commercial advertising their product using Animoto.

Students are required to make a number of rhetorical choices linking their product to their audience - selecting an appropriate brand name, generating a catchy slogan slogan, creating a short sales pitch, and choosing appropriate images and music to accompany their appeals.

Animoto allows users to insert small amounts of text in between images and/or video clips, constructing a short "commercial" or video trailer with predetermined "themes" and a limited selection of music. Unlike iMovie or Windows Movie Maker, Animoto does not offer a large amount of user-agency (in terms of timing, transitions, etc), but, as such, it also requires little (or no) instruction. Students are generally able to sort out how to use the tool in under five minutes and can easily complete their commercial with time to show the final product to the class and discuss it. The class discussion, then, provides an opportunity to discuss the freedoms afforded by more complicated editing programs. So, Animoto is an excellent "baby-step" towards more sophisticated video creations - particularly for students who are wary of technology.

Suggestions for Instructor Preparation:

The assignment is made particularly exciting through the element of chance - so I bring a number of generic products (sporting goods, frozen dinners, tupperware, etc.) written out on slips of paper, and a set of audiences (parents, the elderly, businessmen, etc.) written out on separate slips. Students are divided into groups (usually of 3-4) and each group draws a product and an audience from the slips. The incongruity that tends to result from this random selection makes the exercise both challenging and engaging. I've also let my students come up with the product options, though this did result in the rather silly pairing of selling "underwear" to "mothers." So, you may want to come up with your own options if you feel this might disrupt the classroom.

Instructions For Students:

As we've discussed, making effective rhetorical appeals is all about discerning the relationship between an author and his or her audience. This exercise is designed to get you thinking about how to cater your appeals to a particular audience - which can be especially challenging if you are confronted with a potentially hostile or disinterested audience. How will you approach them (i.e. effectively cultivate your ethos) if your audience isn't necessarily receptive to what you're pitching? How would you sell a given product to an audience that (normally) might not be inclined to buy it?

You will use a simple on-line video creation tool (Animoto) to generate short "commercials" for your product. You'll select a generic product from the options generated by your classmates. You'll then select a target audience from options that I've compiled, and it will be your job to create a product and commercial aimed at that audience. This will entail a number of rhetorical choices - from brand name, catch-phrase/slogan, specific appeals, visual rhetoric (the images you choose to employ), and the music that will accompany the commercial. For each one of these, you will want to consider your company's ethos (why this audience should buy your product), pathos (what emotions or values might convince them to buy it), and logos (do your appeals make sense).

While I'm hoping that the random selections will result in odd combinations, be sure to take this 'seriously.' It might be tempting to use humor, but be careful not to alienate your audience by making light of them or their interest in the product. You'll present your finished product at the end of class, and as a group we'll discuss what makes the commercials rhetorically effective.

Here are the requirements for your commercial:

You need to select a brand name for your product
You need to come up with a slogan/sales pitch for your target audience (e.g. "Beef: It's what's for dinner" or "Milk: does a body good" or "Just Do It," etc.)
You need at least three images connected to the product you're pitching, and three images connected to the audience (though you're welcome to add more than this)
Select music that seems appropriate for your audience, product, and sales pitch
The commercial should be "real" - as in, take it seriously and avoid egregious rhetorical fallacies (no scare tactics or ridiculous promises)

Evaluation Suggestions:

I typically give my students 20 minutes or so to put together their commercials, then we watch them as a class. I ask them to consider what makes the commercial effective, and to point out the qualities they see as particularly appealing (to that given audience). Then we try to think through some possible objections that the audience might have, and we discuss how the commercial might have been more effective. This usually revolves around questions of ethos (product reputation and reliability) and the logos of the commercial (is it making unsubstantiated claims; does it make sense). Adittionally, we talk about what the groups hoped to accomplish and the challenges they faced.

Students will often express frustration at the textual limitations of Animoto (it only allows for lines of 20-30 characters), and/or the limited amount of agency in terms of timing and transitions. This opens up a space to talk about these aspects of video editing/composition, which is especially useful if future video editing projects are on the syllabus.

Notes on Reception, Execution, etc.:

My students love this exercise. It's a low-stakes and fun way to introduce the concept of audience, and it inevitably produces a range of high quality of work. After I tried this exercise the first time, it was quite helpful to show my next set of students an example before turning them loose.

Course Type:

Intermediate Writing Course

Introductory Writing Course

Course Description:

I've used this exercise in both my introductory writing course (RHE 306) and my intermediate course (RHE 309K) with similar, positive results.

RHE 306 – Rhetoric & Writing is a course in argumentation that situates rhetoric as an art of civic discourse. It is designed to enhance your ability to analyze the various positions held in any public debate and to advocate your own position effectively. Your work in this course will help you advance the critical writing and reading skills you will need to succeed in courses for your major and university degree.

Tags:

In-Class Group Evaluations of Short Videos

Gulesserian — Tue, 24 Apr 2012 18:30:07 +0000

Author:

Lisa Gulesserian

Image Credit:

Image of Chrysler's "Imported from Detroit" taken from a post on Jalopnik

Brief Assignment Overview:

For an entire class period, groups of students are tasked with evaluating a short video. Each group is assigned a video and a category of evaluation that they will use to evaluate their assigned video. They will work together to come up with criteria, evidence, and an evaluative claim for their video. By the end of the activity, students will present their evaluation to the class.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Video

Additional Pedagogical Goals:

With this activity, I want students to get familiar with seeing how evaluations can look very different if the category of evaluation is not the same. This activity is also quite useful for getting students to practice coming up with criteria for a given category, as well as making them see that some criteria need justification depending on the audience. Students also start thinking about the rank of importance for the different criteria that they've chosen.

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

Computer classroom with internet access. I use my course Wiki at PBworks to get students to post their group's findings, which I then project onto the screen so that the whole class can see a group's Wiki page as they present their evaluation. I can see a number of different websites besides PBworks fulfilling the same function.

Timeline for Optimal Use:

Mid-Semester

Full Assignment Description:

In small groups, students evaluate one of two short videos, Chrysler's "Imported from Detroit" Superbowl Commercial with Eminem and Jay-Z's "Empire State of Mind." Each group is assigned a video and a category of evaluation. Students then work in groups to come up with at least three criteria (appropriately ranked and supported/justified with two other "texts" from the same category) to use to evaluate their video. Students will then find evidence for whether or not their text meets/doesn't meet each criterion. By the end of the activity, each group will present their findings, starting with an evaluative claim that they drafted together.

Suggestions for Instructor Preparation:

I spent the previous two classes discussing evaluations, categories, and criteria. The first class was mostly spent explaining the concepts, and the second was spent looking at sample evaluations (of the same item, such as an album by a specific musical group). Students should be familiar with evaluation, category, and criteria before this in-class activity.

Before the activity, I assigned two short videos for students to watch for the day's homework: Chrysler's "Imported from Detroit" Superbowl Commercial with Eminem and Jay-Z's "Empire State of Mind." Students should have finished watching these videos before the in-class activity.

On the day of the activity, split students up into six groups.

Instructions For Students:

You will be put into one of six groups. I am going to assign a video and a category of evaluation to each group. Groups 1-3 will evaluate Chrysler's "Imported from Detroit" Superbowl Commercial with Eminem, and Groups 4-6 will evaluate Jay-Z's "Empire State of Mind." The first Chrysler group will evaluate the Chrysler video as a Chrysler commercial, the second will evaluate it as a 2011 car commercial, and the third will evaluate it as a 2011 Superbowl commercial. The first Jay-Z group will evaluate "State of Mind" as a rap music video, the second will evaluate it as a Jay-Z music video, and the third will evaluate it as a music video set in NYC.

In the next 45 minutes, each group should:

Find two other "texts" in the same category using YouTube.
Use the assigned video and the two supplemental "texts" to come up with at least three criteria for the category, justifying the criteria as necessary for your audience of peers.
Decide on a rank for the criteria.
Provide evidence as to whether or not the assigned video meets each criterion.
Draft an evaluative claim about the video.
Post their findings (category, criteria, evaluative claim) to our PBworks "Group Work" folder.

At the end of 45 minutes, each group will present their findiings to the class using their Wiki page.

Evaluation Suggestions:

I did not assign a grade for this assignment, since I want students to experiment with evaluations before they had to write their own without the help of their peers.

Notes on Reception, Execution, etc.:

Students love this activity! They enjoy giving their opinions, and they gain confidence in the rhetorical concepts of evaluation, category, and criteria. Many of them say it's the activity that finally made them understand what kind of paper they'd be writing in the coming weeks! Plus, I inevitably have a few Jay-Z or Eminem fans in the classroom who are always vocal about their undying love for either artist.

Additional Resources:

Jay-Z's "Empire State of Mind"

Chrysler's "Imported from Detroit" 2011 Superbowl Commercial

youtube.com

pbworks.com

Course Type:

Intermediate Writing Course

Course Description:

RHE 309K: Rhetoric of Suburbs & Slums

Depending on who you ask, London can be a cultural mecca or a den of vice, Los Angeles can be a palm tree paradise or a polluted suburb, and Lagos can be a dangerous slum or an exciting place where residents reclaim space for their own uses. In this course, we will identify, analyze, and evaluate the discrepant ways that we think and feel about cities (and their respective suburbs and slums) around the world. We’ll begin our exploration by looking at explicit arguments made about (sub-)urban places by urban planners, architects, and citizens. After rhetorical analyses of the various arguments made about these places, we’ll then move into uncovering and evaluating implied arguments made about cities, suburbs, and slums by artists, musicians, writers, and filmmakers. We’ll end our journey through these locales with you and your peers adding to the conversation. For better or for worse—with the rapid urbanization of our planet—cities, suburbs, and slums are here to stay. What we say about the nature, value, and future of these places is just as important.

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