DWRL Lesson Plans - Visual Rhetoric

Introducing Rhetorical Analysis with Contemporary Advertisements

sariddick — Thu, 02 Oct 2014 23:01:21 +0000

Author:

Image Credit:

Mozart, Mike. "Smellcome to Manhood." JeepersMedia. Flickr. 2 Oct 2014. Web. <https://www.flickr.com/photos/jeepersmedia/12462069883/sizes/m/>.

Brief Assignment Overview:

The aim of this lesson is to provide students with an accessible and engaging introduction to rhetorical analysis. Students will view four brief texts—three thirty-second videos and one print advertisement—and try to identify the audience, the speaker, and the argument contained in each.

Type of Assignment:

Class Discussion

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Research

Summary

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

Introduce rhetorical analysis to students
Offer a broad illustration of the scope of rhetoric and rhetorical analysis
Familiarize students with initial components of rhetorical analysis (audience, speaker, argument)
Help students feel comfortable offering their own analyses

Media Requirements:

Media Console/Projector

Required Materials:

Media console with overhead projector
Class computer with internet connection
Preferable, but not essential: personal computers for brief individual research activity.

Timeline for Optimal Use:

Early in the Semester

Mid-Semester

Full Assignment Description:

This lesson is intended to provide a light, engaging, and accessible introduction to rhetorical analysis. Students will survey several contemporary advertisements that vary in a number of ways yet share some broad themes. The order of the texts is intended to subtly help the students progress from basic to more nuanced analyses.

The first moments of this class are open to suit the needs of the instructor. If this is the first day that students will be performing rhetorical analysis, it may be helpful to provide a brief overview of what is to come.

To begin the analytical portion of the class, play the first text—an Old Spice commercial from the 2010 "Smell Like a Man, Man" campaign. The commercial is both fun and funny, thus students should respond well to it. Moreover, its fast pace and quirky tone will likely get students laughing, which will hopefully loosen them up for analysis.

Once you have played the video, ask the following questions:

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

Be sure to draw out detailed responses from the students. Play the video again, as needed. One reason this ad is great for an initial analysis is because it has two different speakers (i.e., the spokesman and the company), two different audiences (i.e., implicit and explicit), and plenty of components that students can draw on to support their answers to the argument questions.

Next, play the second and third videos. Each of these are 2008 advertisements from the Corn Refiner Association's "Sweet Surprise" campaign about high fructose corn syrup. Ask students the same series of questions, and encourage them to pay even closer attention to the details that help create this argument.

Once you feel that your students have adequately analyzed the argument in these two texts, have students go to the website featured at the end of the videos. If students don't have computers, do this together as a class. By this point, hopefully students will have mentioned that the text wants you to go to this website, so this can be a way of getting them to further test the text. Once there, have students try to identify any bias on the website and ask them to list specific examples. This is meant to encourage students to closely examine sources and to consider how word choice and other stylistic choices shape an argument.

If time permits, have students look at one more text—a 2014 print ad from the Washington Metropolitan Area Transit Authority. In the ad, one woman remarks about new public transportation changes and another woman responds, "Can't we just talk about shoes?" There are several broad parallels between this text and the former texts, so students should feel comfortable by now analyzing this form of visual rhetoric.

Suggestions for Instructor Preparation:

Given the brevity of both these texts and the follow-up questions, it would be a good idea to thoroughly familiarize yourself with each text before presenting them to the class. With this being an introduction to rhetorical analysis, students may feel shy about offering responses, so being prepared with many different ways to prompt their analyses can be helpful.

Instructions For Students:

For the group analysis portion of the class:

Answer the following the questions. Cite evidence to support your response.

Who is the speaker?

Who is the audience?

What is the situation?

What is the argument?

What does the text want you to feel?

What does the text want you to believe?

What does the text want you to do?

How is the text making that argument?

For the individual research portion of the class:

Go to http://www.sweetsurprise.com
Can you identify any bias?
Cite specific examples to support your response.

Evaluation Suggestions:

There is no evaluative component to this activity.

Course Type:

Introductory Writing Course

Course Description:

This lesson plan was designed for "Rhetoric and Writing", an introductory course.

Tags:

Introducing Ideology with HSBC Advertisements

Cate Blouke — Sun, 03 Aug 2014 02:16:11 +0000

Author:

Cate Blouke

Image Credit:

HSBC advertisement

Brief Assignment Overview:

This in-class activity uses the popular HSBC ad campaign (a tryptich of the same image with different value labels) to introduce students to visual rhetoric and ideology. After discussing the ads, students create their own version.

Type of Assignment:

Class Discussion

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Visualization

Media Requirements:

No Classroom Technology Required

Adaptable For Use Without Classroom Technology

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

A computer-enabled classroom will allow for the full activity, in which students create their own version of the ad campaign. This could easily be adapted to an activity without technology.

Timeline for Optimal Use:

Useful Anytime

First Day/Week

Early in the Semester

Full Assignment Description:

A relatively straightforward exercise, this in-class activity serves as a fruitful introduction to talk about commonplaces, ideology, and visual rhetoric. The ads themselves address the issue of values through their captions, such as "The more you look at the world the more you realize that people value the same things but in different ways."

Suggestions for Instructor Preparation:

If adapting for use wihtout technology, you might make up some handouts with three unlabeled images and ask students to come up with labels. Similarly, if you don't want to take up the full class period, you could pre-select images to provide students.

Instructions For Students:

As your reading from Picturing Texts discussed, we learn how to se the world in particular ways. As the authors argue, "we construct our realities as we learn to see."

While this has certainly been a theme throughout the course, today's exercise addresses how the way that we see/read texts tends to reflect our own values or ideology. Ho we interpret an image can sometimes say more about us than the image itself.

The international banking firm, HSBC, has an ad campaign that reflects this multi-faceted approach to people and reality.

The triptych above labels the same image with three very different value judgments, illustrating quite explicitly how the same object can retain radically different meanings depending on the viewer.

One of the goals of this course (and an essential element of visual analysis) is for you to learn to consider multiple readings of the same image. As such, and as a handy segue into our unit on advertising, for today's exercise you'll create your own version of the HSBC ads.

With a partner (or two), find an image/object that you can label with at least three different meanings - being careful to use an image that is licensed for adaptive reuse. You can find these images by either using the google advanced image search functions or the filters in a Flickr search (both of which I will demonstrate in class). We'll be talking more about Fair Use and Creative Commons as we move into our final unit, so this is good practice to get you started.

After finding an appropriate image, using either photoshop or an image editing platform of your choice, compile the three images into a tryptich and label them with your different value readings (just as in the HSBC ads).

Notes on Reception, Execution, etc.:

My students had a great time with this exercise and came up with some nice examples. During the discussion, we also talked about design and parallellism.

Course Type:

Intermediate Writing Course

Introductory Writing Course

Course Description:

In this course we will explore the ways in which images can be read, analyzed, constructed, and manipulated. We will interrogate how images inform our reading of historical and political events, of personal identity, of public and private spaces. We will think through issues of self-presentation: how our stylistic choices convey messages to the world around us, and how we interpret the choices of others. We will look at the spaces we frequent and consider the rhetorical effects of everything from the architecture to the furniture to lighting. In short, we will investigate how the visual (non-linguistic, non-textual) world conveys its messages.

Tags:

Ethos and Online Dating 2.0 - Incorporating Visuals

Cate Blouke — Fri, 21 Mar 2014 15:54:10 +0000

Author:

Cate Blouke

Image Credit:

Image from The Dating Game scene in Mallrats. Found on The Baltimore Chop website.

Brief Assignment Overview:

A remix of a previous lesson plan, this exercise asks students to analyze the ethos of an online dating profile and then pair it with an appropriate image - drawing on the relationship between written and visual rhetoric.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Pedagogical Goals - Digital Literacy:

Social Media

Additional Pedagogical Goals:

This works as a great introduction to the concepts of ethos, audience, and/or visual rhetoric.

Media Requirements:

Adaptable For Use Without Classroom Technology

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

In theory, you could do this assignment without classroom technology, though an internet connection and projector would be ideal.

Timeline for Optimal Use:

Useful Anytime

Early in the Semester

Mid-Semester

Full Assignment Description:

This is an update on a previous lesson plan: Teaching Ethos Using Online Dating Profiles, which relies strictly on textual analysis. As I explain in that plan, "Perhaps more so than any other piece of writing, and even more so than my students' facebook pages, the self-summaries presented in online dating profiles are fundamentally arguments of ethos. Regardless of specific rhetorical aim (a casual hook up, a future spouse, or something in between), at heart, each of these texts is saying to readers, 'this is who I am, accept me.' So they seemed like a great source text to get my students really thinking about how and why they evaluate people: what sort of snap judgements they make, how they read into things without even realizing it."

In this version (re-designed for my Introduction to Visual Rhetoric course this semester), I ask students to draw connections between written ethos/self-presentation and pieces of visual rhetoric. I offer them a written profile alongside a series of pictures of eligible "bachelors" to choose from. They then had to make the case for why they thought a particular image fit the written profile.

For this specific class, we had just begun a unit on style, and my students had been reading excerpts from Barry Brummett's A Rhetoric of Style and Stuart Ewan's All Consuming Images. Our discussion, therefore, focused a lot on the stylistic choices in the images and how those might be read as reflections of particular values indicated in the written profile. While those readings and that framework aren't necessary for this exercise, they did help to get my students grounded in the way they read people's visual style. Without this kind of foregrounding, you may end up having to do a fair bit of extra wrangling to get students to articulate why they draw the conclusions they do (i.e. how they connect mustaches with driving a Vespa). But that can be a great discussion - forcing them to confront/explain the assumptions they make.

Suggestions for Instructor Preparation:

I spent a fair bit of time compiling a set of "bachelor" photos from creative commons liscenced images that I found on the web, rather than using people's actual OKCupid profile pictures. I'd recommend just using the ones I've put together (see below), though you're welcome to make your own. The idea of using actual images from OKCupid profiles didn't sit well with me, even if they are publicly available. It seems like an invasion of privacy (in a way), or at least a kind of appropriation that I'm not comfortable with. The written profile I excerpted was previously a public page but has since been taken down/made private - which means if you have students do this as a homework assignment or on computers, they can't just google some key phrases to find the actual profile (one of the downfalls of the previous lesson plan).

I tried to compile a diversity of styles that nevertheless might fit with the written profile, as well as some that I thought clearly didn't fit. However, I was surprised by my students' responses. There were multiple votes for five of the seven images - a much wider range than I anticipated.

Instructions For Students:

In our introduction to the concept of style, we also talked about the idea of "ethos" - the character, or sense of authority, that one presents to the world, either through writing (as you may have addressed in previous rhetoric courses) or (for our purposes) through style.

This unit is all about thinking through the assumptions we make about, or (more kindly) ways in which we read, both the styles of others and our own styles. What we think of a particular style or clothing item isn't necessarily the same as how others view it.

There is, perhaps, no clearer instance of an argument based on character (and style) than online dating profiles. Each person's profile essentially makes the argument that "you should date me because of who I am." These arguments are paired with a selection of images, presumably chosen to cast the author in his or her most favorable light. On the free online dating site OkCupid, users combine images of themselves with written self-summaries in order to convince potential matches to give them a chance.

For this exercise, read over the written dating profile below, and then review the potential images. Your task will be to pair the written profile with one of the possible images. We'll assume that all elements of the image were carefully crafted/selected for this particular purpose/venue.

Questions to consider in making your choice: What kind of person does this profile describe? What does he value/care about? Which image do you think best reflects those values or that style?

Write a few sentences explaining your choice. Be sure to offer evidence for your analysis. Why does this image/person seem most fitting to you? What kinds of things about the man's style do you infer from the image? How, specifically, does that connect with the written description? You might also include your rationale for eliminating other potential options.

Keep in mind that you want to think about the "big picture" of this profile. While one or two aspects of the written part might point toward a particular image, is that image wholly congruent with the rest of the profile?

The Written Profile:

I have a yearning to explore different territory. To frolic in a refreshing mist atop the Yellow Mountains of Mainland China. To play with other great musicians. To watch shows in the opera house of Lyon, with an intermission of French kids break dancing outside the hall. To cook my own recipe in a Paul Bocuse culinary. These are things that most of my homies won't touch. Lest we forget, I am an abnormal guy; and I am looking for an extraordinary girl.

I want a girl who can be fun and adventurous. The kind of girl who isn't too afraid to suddenly break out of a three-day isolation and take a road trip across the country on a 1987 Vespa which I am convinced can take at least another hundred thousand miles.

Interestingly, my most passionate relationships involved completely contradictory personalities. Speaking of character--unfortunately, not all of us can be satisfied with pixellated photos and interview format autobiographies. Call me old-school, but coffee and a heated intellectual conversation beats the hell out of a 9 day back and forth email chat marathon. If you want to get to know me, call me. Tell me about yourself. Talk to me about politics. What is really important to you? I never get tired of meeting new and inherently good people.

The Potential Bachelors:

Bachelors.jpg

Image Credits:

#A - twocentsworth. "Studious." Flickr.com. 3 June 2008.

#B - Mosborne01. "Ashs-student-playing-guitar." Wikimedia Commons. 1 July 2010.

#C - torbakhopper. "Cool Dude." Wikimedia Commons. 10 Nov 2011.

#D - Chris Hunkeler. "Running with Music." Flickr.com. 5 May 2013.

#E - siuhonglo. "Singapore Flyer." Flickr.com. Aug 27 2011.

#F - connerdowney. "7 - Meditation." Flickr.com. 08 Jan 2009.

#G - sadly, I have lost the citation information for this one. I know it was CC licensed, though. I will post citation if I can find it again.

Evaluation Suggestions:

This was in in-class exercise, so it wasn't evaluated.

Notes on Reception, Execution, etc.:

My students really enjoyed the exercise, and I was surprised by the arguments they made for one image over another. It fostered a lively conversation about stereotypes and assumptions (particularly the way they read the image of bachelor #C).

Course Type:

Intermediate Writing Course

Introductory Writing Course

Course Description:

RHE 315 - Introduction to Visual Rhetoric

With the rise of new media and network television, Americans are exposed to thousands upon thousands of images on a daily basis. From our facebook streams to our television viewing choices to our personal email accounts, we are bombarded with images: of celebrities, of politicians, of consumer goods, of natural disasters, of… cats. And we must filter through it all in order to make sense of our world.

Tags:

Teaching Ethos with Selfies

Sloan — Fri, 07 Mar 2014 17:50:10 +0000

Author:

Casey Sloan

Image Credit:

Personal Selfie

Brief Assignment Overview:

Students will be asked to think critically about the argumentative weight a visual picture of the author adds to a position. For homework, students will be instructed to construct a persona, capture it with a "selfie," and turn it in to the instructor. The instructor will compile all of the class selfies into a slideshow, distribute a worksheet of fake article titles, and ask students to "match" appropriate selfies to their articles. The ensuing discussion should clarify the purpose of effective ethos in an argument.

Type of Assignment:

In-class Exercise

Homework Assignment

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Multimedia

Visualization

Media Requirements:

Media Console/Projector

Required Materials:

Technology with picture-taking capabilities for the students' homework assignment, projector for class exercise

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

Students will be aked to think critically about the argumentative weight a visual picture of the author adds to a position. For homework, students will be instructed to construct a persona, capture it with a "selfie," and turn it in to the instructor. The instructor will compile all of the class selfies into a slideshow, distribute a worksheet of fake article titles, and ask students to "match" appropriate selfies to their articles. The ensuing discussion should clarify the purpose of effective ethos in an argument.

Instruct students to construct a persona by brainstorming five to six traits. A persona might be brainy, social, kind-hearted, fashionable and sensitive, for example. For homework, ask students to "capture" this specific persona by embodying it and taking a "selfie." Students without camera phones or home computers with photo-taking capabiliies should be directed to campus technology resources. Students should be asked to think about how best to convey this particular persona using visual rhetoric. They should be conscious of the setting, costume, facial expression, photo quality, number of people in the shot, etc. Ask them to turn in this selfie to you.

Next, compile the class selfies into a slide show. Hand out a worksheet comprised of a number of fake article titles matching the number of selfies. The articles should cover a wide range of style and tone. For example, several of mine were: "Pollution? Not as Big an Issue as My Dating Life," "Toxic Ontology: The Risk-Benefit Factors of Factory Pollution Output," and "Together, We Can End Pollution." Go through the slideshow several times, asking students to match the selfie with the article that would most benefit from its ethos. Go through the results as a class. Ask students to explain their choices using visual rhetorical analysis. The ensuing discussion should clarify the importance of ethos to an argument.

Suggestions for Instructor Preparation:

Locate technology resources for students without camera phones or home computers with photo-taking capabilities. Decide beforehand how students should turn in their selfies: class blog, email, class Prezi, etc.

Instructions For Students:

Before this assignment, students should be introduced to the concept of ethos. This exercise is a great way to emphasize the importance of ethos and demonstrate its efficacy in argumentation.

1) Homework: Describe a persona using five to six adjectives (generous, friendly, cruel, professional, fun-loving, etc.). Get creative--the more entertaining the persona, the more fun this assignment will be! Now it's time to embody this persona! Take a selfie capturing this character. Think about how best to convey the traits you identified: setting, photo style, costume, facial expression, number of people in the shot, quality of the shot, etc. Send the selfie to your instructor.

2) In-Class Exercise: Match the numbered selfie in the slide show to the article title you think that person would have written. We'll go through the slide show multiple times to let you see all the options.

3) In-Class Discussion: Why did you match the selfies with their respective articles? How are the selfies making statements about a person's character? Think about what each selfie declares about the character of the "author." How might those character traits contribute to and strengthen the argument being made in the article?

Course Type:

Introductory Writing Course

Course Description:

I used this assignment in Rhetoric 306, an introduction to rhetoric course.

Tags:

Ethos

Visual Rhetoric

Rhetorical analysis

Practicing Visual Invention

Eatman — Fri, 07 Mar 2014 17:44:15 +0000

Author:

Megan Eatman

Image Credit:

Via SubmitInfographics.com

Brief Assignment Overview:

This in-class assignment asks students to construct a visual version of a written or spoken argument. By asking students to first translate an existing argument into a visual form, the assignment eases students into processes of visual invention to prepare them for a more substantive multimodal composition.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Arrangement

Invention

Visual Rhetoric

Pedagogical Goals - Writing:

Invention

Pre-Writing

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

This exercise introduces students to the process of multimodal composition, asking them to begin thinking about how images can persuade a particular audience.

Media Requirements:

Adaptable For Use Without Classroom Technology

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

Ideal:

A projector and media console for the instructor
Computers for each student
Photoshop

This exercise could also be adapted to use pens and paper rather than Photoshop.

Timeline for Optimal Use:

Mid-Semester

Full Assignment Description:

Students will read through a brief argument about an issue with which they are already familiar. I like to use opinion pieces from the Daily Texan, the University of Texas student newspaper, because they are short, simple, and do not require students to have a great deal of background knowledge. Students read through the piece, then, in small groups, use Photoshop to build a visual version of the argument. Depending on the piece, the visualization might be in the form of an infographic, a printed PSA, or a collection of related images. Groups then share their pieces with the class and discuss the choices they made.

While I was initially reluctant to ask students to translate an argument from one medium to another, I think that this activity, particularly early in a multimodal composition unit, helps students begin to understand how arguing in other media works differently than arguing in text. Asking them to think in images without having to generate an argument independently can both show the limits of translation and offer an opportunity to practice visual invention. Additionally, students have the opportunity to experiment collaboratively with Photoshop.

Prompt for Students

Read through the article and then, in groups, use Photoshop to produce a visual version of the author’s argument. This argument may contain a small amount of text, but should rely primarily on images, and should target the same audience (UT students) as the original argument. Be prepared to share what you have made and talk about your choices.

Suggestions for Instructor Preparation:

This activity is designed for students who are already familiar with rhetorical analysis of alphabetic texts and, to some degree, visual and multimodal texts. Students should be able to describe how a written argument persuades its audience so that they can translate it more effectively. Additionally, it would be helpful if students had a brief introduction to Photoshop before beginning this exercise. The instructor could do a hands-on introduction for some or all of the previous class.

Instructions For Students:

In addition to the prompt above, I ask students to take turns "driving," or actually making the Photoshop edits, so that each student has time for hands-on practice.

Evaluation Suggestions:

For a course that has classwork grades, this exercise could be given a completion grade. Since the exercise is supposed to provide a safe space for experimenting with visual invention, I would not advise giving letter grades.

Notes on Reception, Execution, etc.:

This exercise could be adapted for a classroom without technology if students were given pens or markers and paper and asked to translate an argument into a poster. Students have fewer options in this version (since they cannot alter images the way they could in Photoshop), but they would still have the opportunity to think in images.

Course Type:

Introductory Writing Course

Course Description:

RHE 309S, Critical Reading and Persuasive Writing, teaches students how to analyze and write arguments, but it also introduces students to rhetoric as a civic art, one that prepares them to write to and for specific publics. My version of this course asks students to look at arguments within and about online communities. The course is designed for students who have credit for the department's introductory Rhetoric and Writing course, but who still need or want a lower-division rhetoric and writing course.

Tags:

Visual Rhetoric

Invention

Photoshop

Teaching Context with Album Covers

Rhiannon Goad — Fri, 15 Nov 2013 22:42:58 +0000

Author:

Rhiannon Goad

Image Credit:

Talking Heads, Remain In Light

Brief Assignment Overview:

This lesson plan uses album covers and music to help students (1) utilize vocabulary and (2) consider the importance of context in rhetorical analysis.

Type of Assignment:

In-class Exercise

Homework Assignment

Assignment Length:

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Media Requirements:

Media Console/Projector

Required Materials:

handouts, Internet, screen projection, audio, and computers for students groups (optional), website/Spotify for posting images and music (optional)

Timeline for Optimal Use:

Mid-Semester

Full Assignment Description:

In this assignment, students examine a group of album covers twice: first without the music and then along with. Examining album covers one step at a time allows students to see the payoff of careful analysis. This exercise also helps students understand the importance of context when analyzing a piece.

Pro tip: My students were more responsive when asked to analyze new album covers that they had not yet seen for music they had not yet heard. To find new albums for this, I found this guy is pretty useful.

Suggestions for Instructor Preparation:

Prepare a sideshow with album covers (I used 5)
Prepare a playlist of songs corresponding to the album covers (I used spotify)
Prepare a packet of handouts for students. For each album cover you show, have a sheet with the same questions on both sides. Label one side A and the other side B. On mine, I asked: What emotions might this artist invoke? How? What does this album cover suggest about the artist? How? What values does the audience hold that this artist might appeal to? What kind of style is used and for what purpose?
Distribute packets and explain to students the exercise
Have students answer the questions the on “Side A” as you show the album covers without music
Have students flip their packets over to "Side B" and repeat slide show for students (I spent about 1 minute or show per album cover)
Put students into small groups to discuss their findings
Discuss findings with students; ask: How did your responses differ when you heard the music?

Instructions For Students:

Use packet of handout to take notes
Answer the questions the on “Side A” when we look at the album covers without audio
When you reach the end of your packet, flip it over to “Side B”, now answer the questions again
Get into groups of 3 to 4, discuss some of the differences you found between your notes

Tags:

Writing Images as a Means to Writing with Images

Bohmann — Mon, 08 Apr 2013 16:08:08 +0000

Author:

Axel Bohmann

Image Credit:

M.C. Escher, Drawing Hands

Brief Assignment Overview:

Students work in the visual medium to explore dimensions of associative image logic they can use in their persuasive written compositions. Ideally, the outcome will be a guiding image which helps arrange and focus their composition.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Invention

Visual Rhetoric

Pedagogical Goals - Writing:

Invention

Pre-Writing

Pedagogical Goals - Digital Literacy:

Multimodal

Remediation

Visualization

Additional Pedagogical Goals:

This assignment is geared towards getting students to think about metaphor, imagery and associative logic in crafting their persuasive compositions. Ideally, the outcome will be a guiding image which helps arrange and focus their composition.

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

Every student should have access to a computer with Photoshop installed. Ideally, access should extend beyond the alotted classroom time (i.e. there should be an open computer lab available to students), but this is not strictly necessary.

Timeline for Optimal Use:

Late in the Semester

Full Assignment Description:

In my 306 class, one option for the final short writing assignment of the semester is for students to briefly describe a guiding image they can use to make their case in the last major written assignment, a persuasive text arguing a position on a chosen controversy to an audience of their choosing. Ideally, this or a similar written assignment should be completed before conducting the exercise described here. At least, students should come to class with an image in mind that they can explore. Also, especially in a 50-minute class, it will be helpful if students have already had an introduction to Photoshop. Since the product of the assignment is not meant to be presented or published, copyright issues need not absolutely be discussed, but the assignment can definitely be turned into an occasion to discuss copyright, fair use and creative commons.

In the first part of the assignment, students spend time searching the web for digital pictures in line with the image they have selected to use for their writing. For instance, one of my student described the Internet as a nightclub and identified Google as the bouncer. This student would likely enter "bouncer" as a search term. Of course, very different images (actual photos, cartoons, memes with text, different color choices, etc.) will come up. This fact is not a problem but should be seen as a first steps in helping students refine their use of images: it exposes them to different connections and contexts in which their image can be used and may open up new ways of thinking about that image. The amount of choices can be a drawback, as students may feel overwhelmed and unsure about making a decision. Therefore you should give them some time to play around during the search process and also emphasize that this is a process-oriented exercise. It doesn't matter what the final product looks like as long as the exercise opens up new perspectives on image logic for them.

Next, have students import their picture into Photoshop and manipulate it to support the claim they want to make. Again, low-end, trashy-looking experiments are encouraged. Taking the example above, it may start with stuff as simple as imposing the Google logo onto the bouncer's jacket or re-naming the nightclub "www," etc. As students continue image-editing, you should encourage them to explore new dimensions of the image. In addition to the bouncer, students could include a line of people queueing to get in. What do these people look like? Do they look at the bouncer, and he at them? Do they talk to each other? etc.

As students progress, they are likely to run into a dead end where they don't know how to continue, and they will also have technical difficulties with Photoshop. You should definitely make yourself available for questions and also get those students who know Photoshop better than others to help their peers. Towards the end of the class period, or at the beginning of your next class, you can make some room for students to present their images. I would suggest making this voluntary. My experience is that students are quite eager to show their media products.

The exercise should conclude with a written reflection homework in which students describe where they were going with their image before and how working in Photoshop has changed and elaborated their image logic, and how they plan to use their chosen image in their persuasive paper. Alternatively, if you want to put more emphasis on multimedia writing, you can ask students to continue working on their Photoshop project outside of class and turn the product into a graded assignment. Just make sure every student has appropriate access to a computer with Photoshop outside of class.

Suggestions for Instructor Preparation:

You should familiarize yourself with Photoshop enough to answer basic student questions. I don't think it's necessary that you are an expert by any standard, but if you have never worked with the program the exercise might turn into chaos. Also, don't be afraid to ask students to help their classmates (and you) with any questions that might come up.

Depending on the focus of the class, the extent of previous exposure sutdents have had to Photoshop and the time you want to dedicate to the assignment, students' images may comprise a product (and graded assignment) of their own. In that case, you should plan for 2-3 class days dedicated to the project.

Instructions For Students:

Finding Images:

Search the web for picture files of the image(s) you have chosen to work with
Take time to browse through the different search results and notice the different kind of images that come up

How are they different?
What aspects of your chosen image do they highlight?
Do they bring any new aspects to light you might work with?

After about 10 minutes, you should choose one image with which you will work for the rest of the class period

Manipulating Images:

Import you image into Photoshop
Get excited, manipulate:

superimpose/blend in other images
rotate, distort dimensions, duplicate
change colors
Photoshop does allow you to include text, but try to work without it as much as you can

Reflection:

Write a brief (maximum 1 page, double-spaced) reflection essay answering the following questions:

What were the dimensions of your image you highlighted before the Photoshop exercise?
Did working in Photoshop change any of these, or bring them into a different focus? Did you discover new aspects of the image you can utilize for essay 3?
How do you plan to use your image in essay 3? Will it guide your entire discussion, work as an example of one specific aspect of the discussion? Will it work best to appeal to reason, logic, or emotion?

Evaluation Suggestions:

If you do this exercise the way it is outlined above, I would strongly suggest keeping the stakes low and not giving a grade on the Photoshop project itself. You may decide to grade the written reflection, if homework assignments make up part of your class's grades. I think the exercise can work great if you are using the learning record, as it emphasizes process and reflection.

Course Type:

Introductory Writing Course

Course Description:

RHE 306 Rhetoric and Writing: This is an introductory writing class with a mostly freshman student population. The assignment can easily be tweaked to fit any class with a persuasive, inventive writing assignment.

Tags:

Drawing Logos

Laura Thain — Thu, 21 Mar 2013 06:08:02 +0000

Author:

Laura Thain

Image Credit:

Flatrock

Brief Assignment Overview:

This assignment asks students to map out logos with the aid of visualized arguments and, ultimately, to create and explain their own vizualization of a textual argument that helps highlight the elements of logos within that textual argument.

Type of Assignment:

Assignment Length:

One-Two Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Organization

Synthesis

Pedagogical Goals - Digital Literacy:

Presentations

Remediation

Visualization

Additional Pedagogical Goals:

This assignments is designed to help students identify and employ logos through visual rhetoric. By the end of the activity, which may take up an entire class period or multiple class periods, students should be able to effectively identify logos in a formal argument and replicate what they've identified in an informal visual argument.

Media Requirements:

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

If conducted in a classroom that is not enabled with technology for each student, instructors should provide basic drawing materials, such as crayons and butcher paper or markers and posterboard.

Students should also bring in or have access to a copy of a research summary or short writing assignment that asks them to anaylze a textual argument or source.

Timeline for Optimal Use:

Mid-Semester

Full Assignment Description:

First, the instructor should review or introduce the concept of logos to the class, emphasizing the reliance of a chain of reasoning on the enthymeme. It may be helpful to outline a few simple examples, like the ones Lunsford and Ruszkiewicz use in Everything's an Argument (5th ed.):

“We’d better cancel the picnic because it’s going to rain.” This statement assumes...

Picnics are normally held outdoors.
When the weather is bad, it’s best to cancel picnics.
Rain is bad weather for picnics.
A 70% chance of rain means that rain is more likely to occur than not.
When rain is more likely to occur than not, it makes sense to cancel picnics.
The weather bureau’s predictions are reliable enough to warrant action.

Once the class is comfortable attempting to identify both the chain of reasoning (explicit logos) and the enthymeme (implied premises), choose one of the excellent RSAnimate videos from the Royal Society's Youtube Channel. These talks address a broad variety of topics, many of which may be applicable to the course content. Most of these talks are about 10 minutes in length.

Before you start the video, emphasize that logos provides reasons for an argument, and thus always appears in claim and evidence format. Tell the students you would like them to identify logos appeals within the clip. You may choose to have them record their work on a worksheet. I used a simple worksheet like the one below:

I.Hard Evidence

facts and statistics (claim paired with quantitative evidence)

personal testimony/experience

II. Soft Evidence

reason (claim paired with qualitative evidence)

common sense (claims that require no evidence, "self-evident" claims)

If you choose this format, it may be helpful to include empty spaces for CLAIM and EVIDENCE below each header so that the student can practice pairing the two.

Show the video, stopping as often as you feel necessary to allow students to write and process the argument they are witnessing. I find it helpful to encourage thes students to recap the bare-bones summary of the argument at two to three minute intervals.

When the segment concludes, break students up into groups of three or four and have them choose several logos appeals they would like to present to the class. Keep the final "panaroma" illustration on the projector and allow students to identify and describe the logos claims they have chosen, tying those claims to the part of the illustration to which they correspond.

Once the students have shared their findings, ask them, in groups, to refer to a short analytical writing assignment that one of them has already completed. (In my class, we use Research Summary 4.) Instruct them to, as a group, create their own visual representation of the logos appeals in the original text using Photoshop. Students may find it useful to separate out the illustration into panels so that each member can work independently on one piece of the puzzle.

Once students have created an illustration, have each group present and explain the logos appeal they have illustrated, as well as its context, to the class.

Below is a sample project created from this Perez Hilton article on Jennifer Aniston's upcoming nuptials:

bride wars.jpg

This activity typically takes 2 class periods, although portions (image manipulation) could be assigned for homework.

Suggestions for Instructor Preparation:

Usually, at least a quarter of the classroom is proficient in Photoshop, so it can be helpful to put at least one proficient user in each group. The pedagogical payoff of teaching photoshop for a single exercise is slim, so other, easier image manipuation tools may be substituted if students are on the whole unfamiliar with the software. Blingee, Draw Something, Online Flash-based sketch applications, or good ol' fashion art supplies may all be substituted.

Instructions For Students:

Students should come to class having read logos material from the instructor's preferred rhetoric textbook.

Evaluation Suggestions:

Students commonly confuse identifying a chain of reasoning with summary, so in evaluating presentations, it can be helpful to ask them to identify enthymemes in logos appeals they choose to discuss to keep them thinking analytically, as opposed to descriptively.

Course Type:

Intermediate Writing Course

Introductory Writing Course

Course Description:

I teach the Rhetoric of Celebrity, which I break down into three units. Unit 1 deals with descriptive writing; Unit 2 deals with analytical writing; Unit 3 deals with evaluative or critical writing. The activity above is most useful for analytical writing, although it might also be useful in a discussion on critical writing when teaching students how to counter a logos appeal by means of definition, evidence, quality, or policy.

Tags:

Analyzing Visual Arguments

RMazique — Wed, 17 Oct 2012 22:56:44 +0000

Author:

Rachel Mazique

Image Credit:

somewhere on Facebook... Unfortunately, this is from a Facebook upload. I didn't keep track of where on Facebook I found the photo, and I can't remember now. I'm also unable to find this image on the web again.

Brief Assignment Overview:

Students practice closely describing and analyzing an image for its argument and rhetorical impact.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Visual Rhetoric

Pedagogical Goals - Digital Literacy:

Accessibility

Visualization

Additional Pedagogical Goals:

1. To apply the concepts from Everything's An Argument and practice closely analyzing an image for its rhetorical features

2. To practice analyzing the framing of an image

3. To practice writing a detailed description of an image in preparation for a "Research Summary" paper on a piece of visual rhetoric

Media Requirements:

Adaptable For Use Without Classroom Technology

Media Console/Projector

Technology-Based Classroom (computers for each student)

Required Materials:

1. An image relevant to your course topic

2. Questions to prompt student analysis

Timeline for Optimal Use:

Useful Anytime

Full Assignment Description:

After reading selections from Chapters 1 and 15 in Everything's An Argument, and the section on visual rhetoric in Chapter 8 of Critical Situations (the University of Texas at Austin's Custom Edition) for homework, students discuss what they learned about how images can function as arguments, how the framing of an image can alter or shape our perception of it, and how to approach analyzing and describing such visual arguments.

Following this discussion, I explain that students will break into groups of 4 or 5 and practice summarizing and analyzing a visual argument in preparation for their second Research Summary, which must be a visual viewpoint source. I also explain that this in-class activity is preparation for our next unit on Visual Rhetoric in which they will analyze the visual rhetoric in a pop culture source of their choice. Because this unit focuses on the rhetoric of terminology, students are to pay special attention to the words that frame an image but to also analyze the relevant contexts and controversies that an image may evoke or speak to. Finally, I explain that students should spend a good amount of time summarizing the image with as much detail as possible--as if they were describing the image for a blind person. I encourage them to use the vocabulary from their reading assignment (i.e. foreground, background, etc).

Because I teach in a computer classroom and use the PBWorks platform, each group creates one wiki page in a public group activities folder and names it with all their group member's names. I explain that only one person can type on the page at a time, but if they save the page, another person may begin typing or "steal the lock" on a wiki page to begin typing.

However, this activity could be done in a room without technology if the image students are to analyze is projected onto a screen, or if each student has a paper copy of the screen. Students could then hand-write their summaries and analyses. With the benefit of a computer classroom, I'm able to read student writing once they save the page. It is also available for all students to see on the projector/read along on their own computer screen.

Suggestions for Instructor Preparation:

Instructors may decide to use any image--whether seemingly benign or provocative. The image on this page could be used in any class, or you may decide to choose an image relevant to your course topic and class discussions so that students are better able to analyze the social, political, and historical contexts. I had notes prepared to flesh out any gaps in the students analysis as I did not presume knowledge on cochlear implant surgeries, Deaf Studies, or Deaf culture and peoples. I also, however, did not want one group to be full of students who knew about Deaf people, so I asked in advance. In one class, I had four students who knew about Deaf people, so I had one person in each group. In another class, only one student professed knowledge, so I let students determine their groups on their own.

Instructions For Students:

Break up into groups of 4 or 5 people. Each group may have only one person knowledgeable about Deaf people/Deaf culture. You do not have to have a person who feels knowledgeable of this group to conduct this analysis.

1. What argument does this photo make?
2. How would you summarize (i.e. describe) this photo (without editorializing)?
3. Analyze the pathos, ethos, and logos of this photo. What rhetorical effect does the visual argument have?
4. Analyze the word choice in the title of the image. How does the title frame the visual argument?
5. What questions does this visual argument raise about the political, social, and/or historical contexts surrounding Deaf bodies? Or, if you have some knowledge of these contexts, where does it fit with regards to these contexts? What conversations might the image be speaking for or against?
6. Who are the stakeholders? Which audiences/stakeholders would be persuaded by this viewpoint? Which audiences/stakeholders might disagree with this viewpoint/choice of images and words? Why?

Evaluation Suggestions:

Since this activity is practice for future writing assignments, I give feedback on each group's summary and analysis as we read and discuss each group's work as a class. This way, the entire class has the benefit of knowing how to improve their summaries and analysis by listening to what each group did well and what each group could have improved upon.

Students also have this document as a piece of evidence of their collaborative work and can write an observation on the activity to use in their Learning Record portfolio at the midterm when they analyze their individual development along the course strands of argumentation and/or writing process and the dimensions of knowledge and understanding, skills and strategies, prior and emergence experience, and/or reflection .

Notes on Reception, Execution, etc.:

I'm always impressed at students ability to analyze the image even without professing any knowledge of the historical, social, and political contexts surrounding Deaf people. Students also enjoy the shift from individual/whole class work and having the opportunity to do group work.

Additional Resources:

Critical Situations: A Rhetoric for Writing in Communities with Additional Material (Custom Edition for the University of Texas at Austin), Sharon Crowley and Michael Stancliff

Everything's An Argument by Andrea Lunsford and John Ruszkiewicz

Course Type:

Advanced Writing Course

Intermediate Writing Course

Introductory Writing Course

Literary Studies Course

Course Description:

Rhetoric and Writing (RHE 309K): Disability in Pop Culture

In this course, students focus on analyzing the relationship between pop culture and rhetoric. Their analyses examine public disagreements about various issues such as: How do popular (mis)representations of "the supercrip" convince us to make political decisions regarding accessibility, advocacy, education, and/or social policy? How can we evaluate arguments that not only depict (dis)abled people as "heroic" but also those that portray the converse: the "grotesque unfortunate" deserving of "pity" and "help"? How do these arguments address questions of basic human rights, needs, drives and "eugenics rhetoric"? Will children (and adults) make political decisions based on recurrent thematic representations of "disability" in pop culture, and, is that a good or bad influence?Beginning with a selection of readings that introduce disability theory, students conduct research to explore a controversy of their choice on (dis)ability in pop culture. Throughout, students engage with their controversy, analyzing editorials, print and video advertisements, and other contemporary portrayals of “the supercrip” or of (dis)ability in pop culture. The last unit focuses on multimodal arguments; students create a multimodal composition that takes a position on the representations of bodies and abilities.

Tags:

Creating Visual Models of Rhetorical Concepts with Adobe Illustrator

detweiler — Tue, 25 Sep 2012 11:53:10 +0000

Author:

Eric Detweiler

Image Credit:

adapted from Avital Ronell's Stupidity

Brief Assignment Overview:

I’ve often found that writing about rhetorical concepts and theories only takes students so far. This assignment allows students to create concrete visual representations of concepts and theories in order to approach and think through them in a different manner.

Type of Assignment:

In-class Exercise

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Invention

Visual Rhetoric

Pedagogical Goals - Literature:

Literary Criticism

Pedagogical Goals - Digital Literacy:

Additional Pedagogical Goals:

To help students consider how rhetoric and particular rhetorical concepts function in another medium. A way to move conceptualization, at least momentarily, out of the written word and into a more visual medium designed to complement/supplement/interrupt students implicit or unthought assumptions about rhetorical concepts and theories. Also to familiarize students with the interface of one of Adobe’s increasingly ubiquitous design and production softwares.

Media Requirements:

Adaptable For Use Without Classroom Technology

Required Materials:

Student computers with Adobe Illustrator installed. (Alternatives: more basic image creation programs like Microsoft Paint, or drawing utensils and paper.)

Timeline for Optimal Use:

Mid-Semester

Full Assignment Description:

In the course, I assigned a number of theoretical readings about how irony functions (selections from Soren Kierkegaard, Wayne Booth, and Stanley Fish, among others). The second paper of the semester requires students to apply one of those readings’ theories to a piece of ironic discourse. One student’s paper incorporated and drew heavily on a visual model of irony from Booth’s A Rhetoric of Irony. Having the model at his disposal really seemed to help the student grasp and challenge Booth’s concept of irony as it applied to the assignment at hand. For subsequent iterations of the class, then, I decided to have students mock up their own visual models of irony. I give some advance notice, telling students a class period in advance that they’ll be responsible for creating a Booth-esque model of irony, and ask them to bring a hand-drawn or lo-fi digital mock-up to our next class meeting. I spend little time offering any sort of tutorial on Adobe Illustrator (which I chose for its breadth and relative popularity), as there are a great number of good ones online. Having students search for and locate useful web tutorials can itself be a good sub-lesson. On the day of the actual assignment, I show them where to find the program on their computers and let them have at it for roughly an hour. I mostly circulate, troubleshooting particular issues and questions as they arise. Students are required to turn their models in with their final versions of the paper assignment referenced above—roughly a week after the in-class Illustrator workshop. We revisit these models at the end of the semester as a way of thinking how students’ concept of irony has changed or gotten more complicated as the course has progressed.

Suggestions for Instructor Preparation:

Familiarize yourself with Illustrator (or whatever program you plan to use). You don’t need to know it thoroughly, as the models need not be more than shapes, arrows, and labels. I prefer to over-prepare when it comes to technology, however. Adobe has some tutorials available on their site. Also, notify your students a day in advance, as mentioned above. Learning the software is a useful and substantial challenge, and it’s easier if they’ve done some of the conceptual work of drafting the model in advance. That way they can practice “illustrating” with something concrete.

Instructions For Students:

The day before the assignment: We’ve discussed and applied Booth’s model of irony in class. To help you approach irony in a different medium than writing, you’re going to be responsible for crafting your own visual model of irony. You can use Booth’s as a starting point, but should not just copy it. Try to think of this in relation to your second paper: Even if you’re using Booth as your theorist, in what ways does the text you’re analyzing complicate or twist his model? If you’re using Stanley Fish as your theorist, how might what he sees as the “foundation” of irony differ from what serves as the foundation for Booth’s model. Bring a rough sketch (hand-drawn or computer-generated is fine) with you to our next class meeting. Next time, you’ll be using Adobe Illustrator, which is installed on the lab computers, to flesh out your models. If you are familiar with Illustrator, you can use it to mock up your rough draft. You will have an hour to work on it next time, however, so leave yourself something to do, and potentially be prepared to help out your classmates.

Day of: [after showing students where to locate Illustrator] You have an hour to work on these today. There are plenty of tutorials online, so feel free to search for them, or ask me or one of your classmates who’s familiar with Illustrator, if you need help. Your models are due with your final draft of paper 2. Save them as jpgs, gifs, or pngs and upload them to the appropriate folder on our course wiki [I prefer digital to hard copies in most cases]. If you need additional time, remember that PAR 102 [another computer lab with Illustrator] is available to you. Have at it.

Evaluation Suggestions:

I use The Learning Record, so this assignment isn’t evaluated in and of itself. If you wanted to grade it in isolation, the cogency and aptness of the model is certainly a consideration, as is the facility the student demonstrates with Illustrator. Balancing between those two would depend on your pedagogical purposes. In my case, I let students reflect on their model in conjunction with their papers, thinking about what approaching irony visually added to how they wrote about it and vice versa. I expect students will prefer one over the other to varying degrees for various reasons, and I’d rather put the focus on reflection than on the specific object they create, especially since we return to the models as a point of discussion much later in the course.

Notes on Reception, Execution, etc.:

I’ve been a bit disingenuous in using the past tense above, as I will actually be piloting this assignment in a couple of weeks. Feel free to contact me for after-the-fact details.

Additional Resources:

The Adobe tutorials also linked to above: http://www.adobe.com/cfusion/exchange/index.cfm?l=-1&o=desc&cat=212&event=producthome&s=5&exc=17
Google or another search engine

Course Type:

Intermediate Writing Course

Course Description:

RHE 309K: A writing course focused on stuying and practicing methods of rhetorical analysis within the contexts of disputed issues of academic, political, or cultural significance. My particular course was entitled "Rhetoric of Irony" and looked specifically at the ways irony and its satellite concepts function in political and popular discourse.

Tags: