DWRL Lesson Plans - Logos

Course Description:

This course will explore the rhetoric within and around artistic performance, including theatre, music, dance, and performance art. Students will engage with performance as argument, including visual rhetoric and other forms of non-verbal argumentation. The course will also investigate the rhetorical techniques that artists, advertisers, critics, and audiences use when speaking about performance. You will select a specific performance that interests you and engage in an in-depth written exploration of its rhetorical situation: the performer, the audience, the time and place, the arguments made by the piece itself, and the discussion surrounding it. After examining the arguments of and around the piece, you will select a rhetorical aspect of the performance or an argument about it to analyze in detail, showing how it makes and supports a claim. Having thoroughly investigated the rhetoric of this performance, you will make your own argument about it, in both performative and written form. In this way, you will gain a thorough understanding of how performance makes arguments, how we speak about performances, and what we mean when we use the word “performance.”

Tags:

Logos

Enthy/memes: Making Memes to Teach Logos

regina.mills — Tue, 21 Oct 2014 02:16:34 +0000

Author:

Regina Marie Mills

Image Credit:

Traquan Minor, created on imgflip.com

Brief Assignment Overview:

To pratice creating and breaking down enthymemes, I had students create memes (about anything), break down the stated and unstated premises and ultimately, come to a conclusion as to the meme's argument.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Multimedia

Media Requirements:

Technology-Based Classroom (computers for each student)

Required Materials:

If not in a technology-based classroom, then having students bring laptops to class or having them do this at home (after modeling it and providing examples) would also work.

Timeline for Optimal Use:

Full Assignment Description:

I usually take about 30 minutes for this, including time for us to break down enthy/memes (ex. Hipster Little Mermaid) together. You should have gone over enthymemes in a previous lesson and reviewed them before doing the assignment. I used this assignment in a unit focusing on rhetorical analysis, allowing students to both create and break down enthy/memes. You could also just let students break down the enthy/memes. After we break down the examples, I give students suggested memes and meme-generating websites to use (memegenerator.net or imgur.com/memegen but you can google "meme generator" and find many others). Then they are given about 20 minutes to make the meme, break down its stated and unstated premises and then post it to Discussion Board or some other class forum for student and instructor feedback.

Suggestions for Instructor Preparation:

Find a few memes that you think are current enough to use as "enthy/meme" examples. You can use joke ones that are steeped more in cultural knowledge rather than direct argument (ex. All Your Base) to begin with but also be sure to use ones that are making more nuanced arguments. Create exemplars for them to view which show what kind of structure you want them to use when breaking down their enthymeme. Have these available on a class website or other source. Be sure to scout out some meme generator sites and give them to students so that they don't waste time trying to pick one out.

Instructions For Students:

Students wil break down your example "enthy/memes" as a whole group exercise, and if desired (though this would make the activity longer), in small group settings. Once they have seen a few exemplars, they will go to a meme-generator site, create their own meme and then break down the premises (stated and unstated) in their meme along with the main argument of the meme. They will then post this to an on-line class forum for feedback. I usually give students 20 minutes to do this and if some students are very creative, I encourage them to do more than one. I have also done this in pairs, in case students are afraid that they can't come up with something good enough on their own in the time given.

Evaluation Suggestions:

I often grade this as a participation grade or as a grade for homework. This should not be a major grade and can even be just an informal assessment. However, I highly suggest having students view and comment on other classmates' work and also for the instructor to leave feedback which focuses on how well they broke down the premises of the enthy/meme.

Notes on Reception, Execution, etc.:

Overall, this has been a popular lesson and one that some of my colleagues have taken up in their classes as well. It's important to let students know that you aren't grading them on cleverness but rather on the ability to make and break down an argument by enthymeme. Some students feel flustered and think there isn't enough time, or get bogged down in making a "great" enthymeme, so you can choose to give more time or to give students who do not have a polished product in class a chance to turn it in by a certain time in the evening as homework as to alleviate that stress. However, students have loved the chance to be creative and that they get to play with something that they are very familiar with. I think it helps them re-think the meme as something a bit more complex. As a teacher who finds teaching logos so hard, it helped me feel more comfortable as well as it helped to make the enthymeme more tangible.

Additional Resources:

Here is another exemplar meme created by my students. As you can see, this can allow for deeper analysis of issues like race, sex, class, sexuality, disability, etc. You could even use this as an exemplar in class and break down the stated and unstated premises (and how it works to subvery them) as a class to see how memes can be thought-provoking as well.

Successful Black Man.jpg

Course Type:

http://nypost.com/2014/02/09/sugar-daddy-website-has-coeds-rationalizing...

Course Description:

I assigned this in a RHE 309K class, which is a class just a step above the introductory writing course. Many students who tested out of the introductory RHE 306 take this class as well as others who are required to take it by the school or major they are pursuing. This class is still focused on writing but centers around a particular topic/controversy in order to teach those skills.

Tags:

Enthymeme

Logos

Rhetorical analysis

Rhetorical Analysis of "Sugar Dating" Ads and Audience(s)

Wiedner — Wed, 12 Mar 2014 19:59:46 +0000

Author:

James B. Wiedner

Image Credit:

Brief Assignment Overview:

Students work on argumentation techniques, rhetorical fallacies, and other concepts via reading a heavily-biased article from the New York Post discussing the relatively new but quickly growing phenomenon known as "sugar dating," which consists of web sites that pair older men (sugar daddies) who are willing to pay money for the company of young girls ("sugar babies"). The amount that any potential sugar daddy can range from several hundred to several thousand dollars.

While sugar dating sites seem to be happy to recruit young girls of all stripes, they are clearly most interested in attracting students, as evidenced in part by the fact that membership fees are waived for any potential sugar baby who registers with a .edu email address. The banner ad above is illustrative of most common underlying technique found on these sites. That is appealing to the fact that the typical undergraduate student is cash-strapped, and that being a sugar baby is an easy way to solve the problem. The titillating subject matter and the fact that half of the classroom are part of the demographic being so narrowly marketed towards caught everyone's attention from the get-go.

After they finish reading the article, displaying and bouncing through one of the sites on a projetor is great in a classroom that is equipped to do so, but it is by no means necessary.

The class is divided into two groups who assemble their respective arguments as to the propriety of selling such a product using the rhetorical appeals employed and the audience to which they are marketing (primary and otherwise); a loosely-moderated class debate/discussion ensues.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Pedagogical Goals - Writing:

Pedagogical Goals - Digital Literacy:

Social Media

No Classroom Technology Required

Additional Pedagogical Goals:

Increasing Classroom Participation, Building Rapport Between Students, Building Rapport Between Instructor and Individual Students, Building Rapport Between Instructor and Class as a Whole

Media Requirements:

Required Materials:

Nothing other than copies of the article distributed by the instructor at the beginning of class.

Timeline for Optimal Use:

Early in the Semester

Full Assignment Description:

The instructor distributes copies of an article taken from the web site of what is generally regarded as a reputable source for news. The class has no access to the article beforehand. The instructor asks the class if any of them are familiar with “Sugar Dating;” calling on student(s) with raised hands to explain what sugar dating generally refers to. The instructor then elaborates on the definition provided, paraphrasing points that might have been lost in the student’s explanation, adding any aspects of the concept that were not mentioned in the process. (5 minutes)

Students read the article individually. (5-10 minutes) phenomenon

The class then divides into two equally-sized groups, and discuss positive and negative aspects of the concept of sugar dating in general, along with the article’s presentation of the concept. One group is identified as the “pro” group, with the other identified as the “con.” However, the instructor does not articulate a specific question upon which they are taking sides. The two groups each work to flush out and organize what they believe to be their most salient points. (10-15 minutes)

An open discussion in a point/counterpoint format is the conducted, with the instructor keeping the discussion from straying to far afield, while casually interjecting to emphasize and elaborate upon the concepts that are relevant to rhetoric and/or law as they arise during the discussion. It is important that the instructor is as unobtrusive as possible throughout the ensuing discussing, to the extent that the collective “personality” of a particular class will allow. (30 minutes for a class meeting twice a week)

The instructor wraps up the debate and the class by highlighting some of the most important substantive points and the most effective argumentation techniques from each side of the discussion. Students are informed that there is a discussion prompt related to the day’s discussion; each student must submit one original posting, along with at least one response to another student’s original posting before the next class meeting. (5-10 minutes)

Suggestions for Instructor Preparation:

To prepare for the class, the instructor should spend time analyzing the specific article to be distributed to the class, composing a rough outline of considerations such as (1) the arguments (and counterarguments) most likely to be made by students, (2) the rhetorical concepts the instructor is most interested in covering, (3) questions that the class discussion might not touch upon.

The instructor should also do their due diligence in researching the subject in general. Visiting the actual sugar dating web sites is especially important. Students will have varying degrees of knowledge on the subject. Given the fact that these sites specifically target female college students, there is a strong likelihood that at least a couple of students will be well-versed on the subject; the instructor does not want to be learning about nuances of the sugar dating process, etc. from one of their students.

Instructions For Students:

As indicated above, instructions to be given to students are minimal (intentionally so). They're instructed to take about 10 minutes reading the article being contemporaneously distributed, with particular attention to tone, word choice, authorial bias, context, and visual rhetoric. They are then divided into two groups with opposing viewpoints, and are instructed to construct the most persuasive argument that they can, taking rough notes (to be submitted at the end of class) outlining the same.

They're reminded to consider likely arguments from the other side, and the best way to address/respond to them. Students then partake in a debate wherein the instructor guides them back on track if they are getting off-topic, overly emotional, or missing each other entirely (from a stasis theory standpoint).

At the end of the class, the students are given instructions to make a substanive blog posting responding to an instructor-provided prompt; the will seek to continue aspect(s) of the in-class discussion. Along with one original blog posting, students are instructed to post at least one response to the original posting of a classmate.

There is not any reading students are instructed to do in preparation for the class.

Notes on Reception, Execution, etc.:

The article’s author has a clear bias from the title onward, so I ask for a show of hands as to who agrees with the author’s…unflattering…representation of sugar dating and their advertisement and recruitment techniques. To my surprise, about 18 of my 22 students said that they agreed with the author. To keep the group numbers equal, I (somewhat lightheartedly) pointed out that the pinnacle of achievement for any rhetorician is to be able to effectively argue a point with which they wholly disagree. As my class is entitled “Rhetoric of Law,” I pointed out that this skill is of particular importance to attorneys, given that they take an oath to be “zealous advocates” for their clients in court, even if those clients are individuals whom they might find repugnant on a personal level. I then split the class roughly in half, based only upon where they happened to be sitting (or standing) at that moment, and then moving individual students towards one of two camps in order to arrive at numerical parity. I did not give consideration as to what side any particular student chose during our initial show of hands.

This lesson plan is well-suited for developing familiarity between students, increasing student participation, and establishing rapport between the instructor and his students- both individually and as a class. For these reasons, the lesson plan might be particularly useful at the beginning of the semester, or later on if class participation begins lagging.

Course Type:

Advanced Writing Course

Tags:

The (Selling) Powers of a Good Cry

lazhu — Sat, 08 Mar 2014 05:31:18 +0000

Author:

Lily Zhu

Image Credit:

A popular meme

Brief Assignment Overview:

Students will look at a series of popular, “sad” advertisements and discuss the ways in which certain commercials have successfully tapped into elements of rhetoric specific to viral videos. Through this, students will expand their understanding of argumentation to include the very relatable perspective of consumerism.

Type of Assignment:

Class Discussion

Assignment Length:

Partial Class Period

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Citation

Writing Process

Pedagogical Goals - Digital Literacy:

Audio

Multimedia

Additional Pedagogical Goals:

This assignment acts as a transition point from Unit 1 (summary) to Unit 2 (analysis), ideally introduced the day Paper 1.2 is turned in. Since this activity functions primarily as an introduction to Unit 2, students will be expected to apply Unit 1 concepts – such as summary and kairos – with an additional, analytical dimension. Though not all students studied rhetorical analysis in high school, a brief overview of ethos, logos, and pathos will suffice for this assignment. They will be paying particular attention to intended audience and the ways that it might impact choices in rhetorical strategies.

Media Requirements:

Media Console/Projector

Required Materials:

As long as the instructor has access to a console/projector, that should be enough.

Timeline for Optimal Use:

Full Assignment Description:

This can be both an informal or formal exercise depending on the instructor’s preference.

I split the students into two groups and showed students two video advertisements with vastly different strategies. Half of the class focused on visual rhetoric and the other half focused on verbal, written, and aural rhetoric. Each student was given a table where they would cite a piece of evidence from the text and then explain, in detail, how it contributed to the company’s persuasive effectiveness based on intended audience. Students presented their findings in a back-and-forth fashion between groups and eventually came to understand that rhetorical strategies often work as a cohesive unit rather than measurable, separated components (whether that’s ethos, pathos, and logos working together, or visual, verbal, and aural interactions).

The first advertisement was Chipotle’s high-budget “The Scarecrow.” The ensuing discussion included not just the ad itself, but Chipotle’s situated brand, its parent company, and the smartphone game app associated with the video. In addition, there is an edited version of this same advertisement,“Chipotle Scarecrow (Honest version),” which critiques the hypocrisy and consumerist qualities of the original; this commentary is a nice complement and is a good example of the analytical thinking necessary to writing Paper 2.1.

The second advertisement (“Giving is the Best Communication”) is from Thailand, funded by a massive communications company (True Move H) and contains very little dialogue and text, but makes great use of lighting, music, camera angle, etc. Students have to think a little more creatively to truly analyze it. Many of the students enjoyed viewing and discussing this one and even offered suggestions for further videos to dissect, including “Silence of Love” – a Thai advertisement for life insurance. Life insurance is obviously a sensitive topic which makes this commercial even more interesting. Be warned, half of my class teared up/cried after viewing it.

Suggestions for Instructor Preparation:

Watch through all of the commercials so you have a sense of what overlapping strategies are used, how cultural relativism may tie in, etc. There are too many points to cover with these commercials, so be sure to prepare and pick out what you think is most important and relevant to your syllabus.

Instructions For Students:

Watch and take notes on each commercial.

Decide on the intended audience

The notes should be detailed and organized as follows:

Evidence from the commercial – corresponding analysis

Prepare for a discussion about the advertisements’ effectiveness based on audience/kairos

Evaluation Suggestions:

Participation and/or worksheet completion

Notes on Reception, Execution, etc.:

Students really took to this, which is unsurprising. The advertisements chosen above went viral because they’re engaging to watch. This eventually grew into a larger conversation about advertisement tropes (in particular, those involved in car commercials).

Course Type:

Course Description:

Rhetoric 306 is a course designed to introduce students to the fundamentals of research and argumentation. They are asked to research a controversy, summarize and analyze the arguments of the major stakeholders in that controversy, and then develop their own arguments.

Tags:

Logically Looking for the Perfect Beat

Cowan — Fri, 07 Mar 2014 19:41:36 +0000

Author:

Jake Cowan

Image Credit:

Puding Jahodovy

Brief Assignment Overview:

In this assignment, students learn to identify the objective musical elements that make up their favorite songs — and then become personal Pandoras for their peers.

Type of Assignment:

Assignment Length:

Single Class Period

Pedagogical Goals - Rhetoric:

Audience

Enthymemes

Logos

Pedagogical Goals - Digital Literacy:

Audio

Technology-Based Classroom (computers for each student)

Media Requirements:

Required Materials:

Instructors should ask each student to bring a pair of headphones or earbuds to class in order to listen to music without disturbing their neighbors. Each student should also come to class with a favorite piece of music already in mind.

Timeline for Optimal Use:

Full Assignment Description:

For most students, music is a major part of daily life: They listen to it in the car, when they do homework, as they walk to class (but hopefully not during). Very few students, however, actually play music, and very rarely do students consider why they might prefer one song over another. This exercise aims to help students articulate their preferences a little more clearly by encouraging students to think about a favorite song in terms of its objective qualities and the ways in which those components create an underlying logical structure. Additionally, this will help illustrate for students how the rhetorical term logos does not merely point to stastistics or facts, but refers to the ways in which those individual elements tie together to create a line of reasoning.

As a way of introduction, I like to show my students this video from TIME Magazine, which discusses how Pandora — the music streaming website — selects new songs for users to listen to. Later on in the project, students will be asked to act like mini-Pandoras for their classmates, so the video should help them to start thinking along those lines early. Once they have a picture of the overall exercise, I provide my students with general and simple definitions of the most basic components of any piece of music: Instrumentation, tempo, timbre, tone and form; we then discuss how those elements join together in particular ways to establish a genre. It's instructive to note that many styles of music share qualities — heavy metal and reggae, for example, both tend to have songs written in the sonata form (AABA) and played by simple rock instrumentation (guitar, bass, drumset, vocal) — but it's how those elements are strung together that define a song's genre.

Once the basic definitions are out of the way, the students should keep those terms in mind and note those elements as they listen to an example piece of music selected by the instructor. In my own classes, and based on my own preferences, I like to play upbeat dance music like "Treasure" by Bruno Mars — students have most likely heard the song before, and can generally think of a number of similar post-disco songs right off the bat. But the key is for the instructor to pick a piece that he or she really does enjoy, and one that is not too esoteric, in order for students then to be able to suggest other similar songs. As outlined in the Instructions for Students subsection, the individual objective elements should be identified as the students listen to the music; they can then offer their own ideas on what pieces might be a close match.

Having thus provided an example as a class, the instructor should then partner up the students and have the pairs each take to individual computers. Again, as outlined in the Instructions for Students subsection, each student will tell his or her partner of a favorite song, and then help them locate a version online. Repeating the same sort of exercise as they did with the instructor, the students will identify the objective components that make up the genre of their partner's song, and then suggest what they think is a similar song (and, again, locating a version online for their partner to hear). When all the pairings have finished the exercise, the instructor should ask them to share the results of the exercise — what song their partner gave them; what song they suggested in return and why; whether the partner liked the new song — with the rest of the class.

Suggestions for Instructor Preparation:

Before class, instructors should select their example carefully. There is often a generational divide between the instructor and her students, so they may not know many of the same songs. The instructor should thus try to play a more contemporary artist, and one that is relatively generic, in order to make the example easier to understand. Furthermore, having similar songs already in mind would help illustrate the ideas and stoke discussion. When I have done this exercise, I have played "Treasure" by Bruno Mars for my students, comparing the style and instrumentation to "Baby I'm Yours" by Breakbot (as well as this mashup by The White Panda).

Instructions For Students:

Whenever listening to a piece of music during this exercise — whether it's one that the instructor is playing, or a song shared by their peers — students should write down the objective musical elements that they hear. These include, but are not necessarily limited to:

Instrumentation (e.g., acoustic guitar, synthesizer, female lead vocals, drumset)
Song form (e.g., Verse-Chorus-Verse-Chorus-Bridge-Chorus)
Tempo and time signature
Timbre and tone (i.e., does it sound distorted and angry? slow and low?)
Finally: What genre do these elements suggest?

In the second half of class, the students will break into pairs. Each one will tell his or her partner one of their favorite pieces of music, and help the partner to locate a version to listen to on YouTube or Spotify (or possibly using their own iPod). After listening to the partner's piece of music once or twice and writing down the above components, each student should try to think of other songs they have heard before that have similar qualities. The students will then suggest those new comparable songs to their partners, assisting them in finding a version on YouTube or Spotify. Once they are both finished and have listened to the suggestions, the students should discuss with one another what they liked (and what they might not have liked) about the second songs, then share those results with the class.

Evaluation Suggestions:

This assignment is ungraded — all that matters is participation.

Notes on Reception, Execution, etc.:

Students have generally enjoyed this exercise, and are better prepared for later lessons on syllogisms, enthymemes and fallacies. Furthermore, once they have finished the assignment, I have noticed a few students logging on to Facebook to friend their partners, which helps to build a healthy class atmosphere for the rest of the semester.

Course Type:

Tags:

Evaluating Satire With Rhetorical Analysis

Sloan — Sun, 29 Sep 2013 17:20:25 +0000

Author:

Casey Sloan

Image Credit:

Tete-a-Tete provided by Lacy B Timeless via Flickr

Brief Assignment Overview:

This assignment asks students to locate a product ad on their computers, and evaluate its use of ethos, pathos, and logos given its goal and target audience. It then asks students to write or visually construct a brief parody of the advertisement, share it with the class, and explain their own use of ethos, pathos and logos in relation to their goal and audience.

Type of Assignment:

Homework Assignment

Assignment Length:

Multiple Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Literature:

Genre

Imagery

Pedagogical Goals - Writing:

Style

Thesis Statements

Media Requirements:

Timeline for Optimal Use:

Full Assignment Description:

This assignment has students evaluate a product advertisement using rhetorical analysis, construct working definitions of satire and parody, and experiement with writing and analyzing satires for their chosen ads. Ideally, these steps will help students solidify an understanding of ethos, logos and pathos, as well as attend to the wide range of genres using rhetoric to make arguments. The creative wring required introduces an engaging hook to keep students interested in the analytical process, and evaluating the success of their own satires helps them develop close-reading and peer-review skills.

They will first individually locate an ad (static image, audio or visual commercials, textual). If you have a technology-based classroom, you can have students conduct this step in class. If not, ask them to locate an ad ad bring in a copy or a detailed description of the video/ audio stream for homework. After finding an ad, students will write up an evaluation its use of ethos, logos, and pathos in relation to its goals and its target audience. This should take up one class period.

Next, discuss parody and satire with your students. I showed a makeup commercial followed by a commercial parody. We discussed how each used ethos, logos, and pathos to achieve its distinct goals and to relate to its target audience.

Next, ask students to type up or construct a visual parody of their selected ad. Since students can get overenthusiastic about using visual software, I asked them to use only thirty minutes of class time to accomplish this goal instead of assigning it for homework, but it could easily be achieved on their own.

Finally, have students trade parodies and evaluate the use of ethos, logos and pathos in their classmate's parody. Have them construct a brief thesis statement about whether or not the use of rhetoric accomplished the satire's goal in relation to the target audience.

Suggestions for Instructor Preparation:

Decide which steps should be conduct inside and outside of class. I had my students perform each step in class because I was in a technology-based classroom, but asking them to bring in ads for homework would enable students to explore print materials as well as web sources. I also had my students develop their creative satire projects in class, but this could easily be accomplished at home.

Instructions For Students:

Before this assignment, students should be familiar with rhetorical analysis, have been introduced to ethos, logos, and pathos, and have a working understanding of how to construct a thesis based on source goals and audience. This assignment can be stretched out for multiple class periods depending on how much outside work you ask them to bring to class.

1) Have students locate or bring to class an advertisement.

2) Ask students to list incidents of the use of ethos, logos and pathos in the ad, then construct a thesis: Does the ad successfully accomplish its goals in relation to its audience using rhetoric? Why or why not?

3) For the next class, introduce students to satire and parody. I showed several videos to familiarize my students with the concept, but there are many sources of satire that could be used. As a group, discuss how your chose satire uses rhetoric to influence its audience and accomplish its goals.

4) Either as homework or in class, have your students construct a parody of their chosen ad. I gave my students the option to draw their parody by hand or pull images from Flickr and doctor them in Photoshop.

5) Finally, have the students exhange parodies and perform a rhetorical analysis of their classmate's work. Ask volunteers to share parodies and evaluations.

Course Description:

I used this assignment in Rhetoric 306, an introduction to rhetoric course.

Tags:

Research and Descriptive Reading - Visual Analysis

Mercier — Wed, 27 Mar 2013 19:29:06 +0000

Author:

Aaron Mercier

Image Credit:

Piquef: Conde Nast, 2011

Brief Assignment Overview:

This plan puts student into groups of three or four and asks them to collaborate on generating a coherent analytical reading of a New Yorker cover image. The students present their readings to the class and then trade images and present a re-reading. Class ends with the groups reclaiming their original image, incorporating the different reading, and self-assigning research topics. The following class, the groups re-convene and then present a reading that integrates the two primary readings, bridged and nuanced through external research.

Type of Assignment:

Class Discussion

Homework Assignment

Assignment Length:

Multiple Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Pedagogical Goals - Digital Literacy:

Presentations

Additional Pedagogical Goals:

Building descriptive and analytical habits of mind

Identifying and avoiding evaluative modes of reading

Accepting uncertainty

Synthesizing divergent ideas

Media Requirements:

Technology-Based Classroom (computers for each student)

Media Console/Projector

Required Materials:

Networked classroom or student laptops, and/or a pile of old New Yorkers or similar images. You can also compile and distribute these images digitally.

Media console/document projector for presentations

Timeline for Optimal Use:

Early in the Semester

Full Assignment Description:

**Note: this works best if you have made visual rhetoric exercises part of your course structure in the early weeks when you're introducing the "analysis" concept. If you haven't, you can set aside some classtime one or two days ahead of this to get some practice in with other images.

At the beginning of class, the instructor should review the differences between descriptive, evaluative, and analytical reading strategies. Emphasize the ways in which evaluative reading can disguise itself as analytical, and the obstacles to critical thought it can create.

--Divide the class into groups of 3-4

--Distribute New Yorker Covers. It's best if the instructor vets these for topicality, transparency, and complexity. It's a good idea to have a range of difficulties, but each image should have a clear current-events referent and be susceptible to at least two different interpretations. "Money Issue" covers and the covers published during the Occupy movement and major elections cycles are especially rich, although there are plenty of recent covers that take up higher ed and internecine sociocultural tensions that get really interesting too.

--You can have a written prompt if you like, but don't be too presctiptive. I simply tell my students to formulate a one-sentence description that states what the image is of/about, then to generate a kind of critical summary that points to specific visual elements and makes claims about how they contribute to a greater complexity of meaning. While they're working, circulate between the groups. if no one has questions for you, offer them some of your own. Be especially watchful for students who are skipping steps, or not working closely enough with the image, or being too general. Deal with these missteps by asking provocative questions about the grounds of their claims.

--Avoid being over-directive. This exercise is about keeping them in the space of discovery and description as long as possible, so questions should be formulated so as to throw them back into the text rather than push them towards conclusions. The typical undergrad is deeply uncomfortable with this space and if you give too many directions they will simply spit them back at you as "answers" in the presentation.

-- Give the students about fifteen minutes in their first group session to come up with a two-minute presentation. This seems like a relief to them, since they don't think they can fill longer time slots with "just this image." Inevitably, the groups will run over time. Be really strict. Time them with an alarmed stopwatch and cut them off after the two minutes. The fourth group to present will usually come in just at two minutes. This is a teachable moment about the time and space responsible analysis actually requires.

--Have the groups switch images and repeat the process.

--If you're being disciplined about time, you should have about 20-40 minutes to wrap up after the second round of presentations. (Ten minutes of housekeeping and introduction to the exercise, 30 minutes of group prep time, 16-20 minutes of presentation [assuming a class of 20-24 students], four minutes of transitions/slop time have been filled up so far.)

--Wrapping up:Have the groups reclaim their original image. Their assignments for next time will be for each student to find some relevant secondary source and write a 3-sentence description of it and its relevance to the group's image. At the beginning of the next class, the groups get a ten-minute final planning session, then give a 5 minute presentation.

--Give a prompt for this presentation, since it should do several very specific things.

--Present the group's original reading modified to integrate or challenge the second group's reading of the image in question.

-- Present at elast two secondary sources that give theoretical/critical and/or historical context to the image

--Offer a complex, nuanced, and analytical statement of what they believe the image is about, what it says, and how it fits into the larger context of the moment in which it was published.

Suggestions for Instructor Preparation:

--Browse the issues of the New Yorker in general.

--Be aware of the headlines that were current when the issue was published

--Have a stopwatch of some kind

--Be ready to evade requests for over-directive instruction

--Have some inspirational quotes about uncertainty and negative capability handy

Instructions For Students:

In general, see the Full Assignment Description

I shy away from elaborate written instructions for this sequence because it's really about establishing comfort with a state of intellectual play. Written instructions become training wheels in this context. Because the stakes are very low, but kind of implicitly present in the whole economy of dialogue and idea exchange, I find such training wheels to be disruptive and counterproductive. Keep it all very verbal for this whole process.

Evaluation Suggestions:

This is not a lesson/assignment sequence that requires a lot of evaluation. In fact, evaluating the quality of analytical approaches should be left largely to class discussion. The way I approach this is to thank presenters and then ask the rest of the class where they'd take it next. Presentations that provoke the most energetic conversations become the examples you refer to in later classes, so there's a kind of ongoing reward system that does not punish lower-quality efforts

Notes on Reception, Execution, etc.:

This exercise was a hit. Students respond pretty well to being given the thematic reins, and many of them respond really well to the oppportunity to argue. A lot of them remarked that the development of two co-existent readings for the same text, and then being asked to synthesize them, was a real eye-opener.

This exercise is also a great way to establish a collegial and collaborative learning environment. Be present, but keep your role in the realm of moderator/facilitator. Ask questions and insist on time limits for things, but try to avoid "correcting" readings unless they stray into major, fundamental error. Even then, it is usually better rely on the internal economy of the exercise. If one group goes astray, the next might correct them for you. Save these interventions, if necessary, for the endgame.

Additional Resources:

PBWorks/ some kind of blogging platform helps, but is not necessary, in bridging the classwork/homework divide. Make sure the group members make plans to be in touch, especially if you make the at-home portion happen over a weekend.

Course Type:

Course Description:

RHE-309k: Rhetorics of Truthiness is a broadly-conceived thematic intermediate writing course. It teaches the basics of critical reading, research, rhetorical analysis, and academic writing. Thematically, it focuses on the rhetorical strategies and topical questions surrounding the 24 hour news cycle and the question of bias through Stephen Colbert's provocative definition of truthiness: an argumentative quality that makes a claim "feel true" without any necessary connection to fact or 'Truth.'

Tags:

Drawing Logos

Laura Thain — Thu, 21 Mar 2013 06:08:02 +0000

Author:

Laura Thain

Image Credit:

Flatrock

Brief Assignment Overview:

This assignment asks students to map out logos with the aid of visualized arguments and, ultimately, to create and explain their own vizualization of a textual argument that helps highlight the elements of logos within that textual argument.

Type of Assignment:

Assignment Length:

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Writing:

Organization

Synthesis

Pedagogical Goals - Digital Literacy:

Presentations

Remediation

Technology-Based Classroom (computers for each student)

Additional Pedagogical Goals:

This assignments is designed to help students identify and employ logos through visual rhetoric. By the end of the activity, which may take up an entire class period or multiple class periods, students should be able to effectively identify logos in a formal argument and replicate what they've identified in an informal visual argument.

Media Requirements:

Media Console/Projector

Required Materials:

If conducted in a classroom that is not enabled with technology for each student, instructors should provide basic drawing materials, such as crayons and butcher paper or markers and posterboard.

Students should also bring in or have access to a copy of a research summary or short writing assignment that asks them to anaylze a textual argument or source.

Timeline for Optimal Use:

Full Assignment Description:

First, the instructor should review or introduce the concept of logos to the class, emphasizing the reliance of a chain of reasoning on the enthymeme. It may be helpful to outline a few simple examples, like the ones Lunsford and Ruszkiewicz use in Everything's an Argument (5th ed.):

“We’d better cancel the picnic because it’s going to rain.” This statement assumes...

Picnics are normally held outdoors.
When the weather is bad, it’s best to cancel picnics.
Rain is bad weather for picnics.
A 70% chance of rain means that rain is more likely to occur than not.
When rain is more likely to occur than not, it makes sense to cancel picnics.
The weather bureau’s predictions are reliable enough to warrant action.

Once the class is comfortable attempting to identify both the chain of reasoning (explicit logos) and the enthymeme (implied premises), choose one of the excellent RSAnimate videos from the Royal Society's Youtube Channel. These talks address a broad variety of topics, many of which may be applicable to the course content. Most of these talks are about 10 minutes in length.

Before you start the video, emphasize that logos provides reasons for an argument, and thus always appears in claim and evidence format. Tell the students you would like them to identify logos appeals within the clip. You may choose to have them record their work on a worksheet. I used a simple worksheet like the one below:

I.Hard Evidence

facts and statistics (claim paired with quantitative evidence)

personal testimony/experience

II. Soft Evidence

reason (claim paired with qualitative evidence)

common sense (claims that require no evidence, "self-evident" claims)

If you choose this format, it may be helpful to include empty spaces for CLAIM and EVIDENCE below each header so that the student can practice pairing the two.

Show the video, stopping as often as you feel necessary to allow students to write and process the argument they are witnessing. I find it helpful to encourage thes students to recap the bare-bones summary of the argument at two to three minute intervals.

When the segment concludes, break students up into groups of three or four and have them choose several logos appeals they would like to present to the class. Keep the final "panaroma" illustration on the projector and allow students to identify and describe the logos claims they have chosen, tying those claims to the part of the illustration to which they correspond.

Once the students have shared their findings, ask them, in groups, to refer to a short analytical writing assignment that one of them has already completed. (In my class, we use Research Summary 4.) Instruct them to, as a group, create their own visual representation of the logos appeals in the original text using Photoshop. Students may find it useful to separate out the illustration into panels so that each member can work independently on one piece of the puzzle.

Once students have created an illustration, have each group present and explain the logos appeal they have illustrated, as well as its context, to the class.

Below is a sample project created from this Perez Hilton article on Jennifer Aniston's upcoming nuptials:

bride wars.jpg

This activity typically takes 2 class periods, although portions (image manipulation) could be assigned for homework.

Suggestions for Instructor Preparation:

Usually, at least a quarter of the classroom is proficient in Photoshop, so it can be helpful to put at least one proficient user in each group. The pedagogical payoff of teaching photoshop for a single exercise is slim, so other, easier image manipuation tools may be substituted if students are on the whole unfamiliar with the software. Blingee, Draw Something, Online Flash-based sketch applications, or good ol' fashion art supplies may all be substituted.

Instructions For Students:

Students should come to class having read logos material from the instructor's preferred rhetoric textbook.

Evaluation Suggestions:

Students commonly confuse identifying a chain of reasoning with summary, so in evaluating presentations, it can be helpful to ask them to identify enthymemes in logos appeals they choose to discuss to keep them thinking analytically, as opposed to descriptively.

Course Type:

Course Description:

I teach the Rhetoric of Celebrity, which I break down into three units. Unit 1 deals with descriptive writing; Unit 2 deals with analytical writing; Unit 3 deals with evaluative or critical writing. The activity above is most useful for analytical writing, although it might also be useful in a discussion on critical writing when teaching students how to counter a logos appeal by means of definition, evidence, quality, or policy.

Tags:

Teaching the Enthymeme with Restaurants

detweiler — Tue, 24 Apr 2012 01:02:16 +0000

Author:

Eric Detweiler

Image Credit:

Screenshot of Torchy's Tacos Website

Brief Assignment Overview:

This assignment requires students to think about how the enthymeme might function in practical argument—specifically, in convincing a group of out-of-town visitors to Austin to try one of the local restaurants. It serves as the tail end section of a two-day lesson on logical proofs, providing students a chance to apply and revisit some of the terminology we’ve covered.

Type of Assignment:

Class Discussion

Assignment Length:

Pedagogical Goals - Rhetoric:

Additional Pedagogical Goals:

Teaching students to utilize rhetorical logic—specifically enthymemes—in constructing an argument. The assignment also highlights the importance of considering audience, and revisits the notion of commonplaces.

Media Requirements:

Required Materials:

Access to online restaurant reviews or restaurant websites. Though I like having students research restaurants in small groups during class, this could work in a classroom without computers if the teacher were to either (1) bring printouts of reviews/websites to class, or (2) provide students with time outside of class to research.

Timeline for Optimal Use:

Full Assignment Description:

As a fan of classical rhetorical theory, I like to cover ethos, pathos, and logos fairly extensively in my 306 sections. I generally find logos the most difficult to teach. Not only is the set of terminology surrounding it (e.g. "enthymeme") tough; the entire epistemological frame required to think about "logic" in the nonscientific, probability-oriented way it's construed in classical rhetoric is often a new and tricky thing for students. I've found students tend to think "logic" must mean things like statistics and scientific facts. All this may be a story for another day, however.

So after introducing the concept of logos, I narrow to enthymemes. I start by writing a few examples of syllogisms—the relatively airtight chains of reasoning that enthymemes are not—on the whiteboard or document viewer. Since logos can be dry, I try for at least mildly interesting examples:

Premise #1: All sharks can detect the electromagnetic fields generated by their prey.
Premise #2: Genevieve is a tiger shark.
Conclusion: Genevieve can detect the electromagnetic fields generated by her prey.

Or, more germane to 2011-12's first-year forum topic:

Premise #1: All public schools receive government funding.
Premise #2: Lee High School is a public school.
Conclusion: Lee High School receives government funding.

I then shift into examples of enthymemes; examples that are based less on hard logic and more on probability and the commonplace beliefs of the audiences for whom their constructed:

Premise #1: Bigger bears are better.
Premise #2: Brown bears are bigger than black bears.
Conclusion: Brown bears are better.

Premise #1: Urban school disctricts in America are struggling.
Premise #2: Charter schools are the best way to reform struggling school districts.
Conclusion: We need more charter schools in America's urban areas.

(N.B.: As a way of reinforcing the ties between logic, ethos, and emotion—as well as the probabilistic nature of enthymemes in rhetoric, I like to show a clip from "The Promotion," the third episode of the sixth season of NBC's The Office. In the clip, one character—Jim—is attempting to construct a pro-con list as a way of making an important business decision. Another character, Michael, chides his logical approach, and Jim indeed ends up failing in presenting his eventual decision because of some presumed emotional baggage that undermines his ethos. The clip begins about 9 minutes into the episode, and I show it via Netflix. Jim's pro-con list can provide some additional examples of enthymemes that I've found students are often good at identifying.)

Once I've covered enthymemes, the activity unfolds as follows:

I put students into small groups—two or three students per. I then set out two bowls. One contains slips of paper, and on each slip is printed the name of a local Austin restaurant (obviously this is flexible, but I use Bite Mi, Torchy's Tacos, Madam Mam's, Trudy's, Homeslice Pizza, Wheatsville Coop, Kerbey Lane Cafe, Fran's Hamburgers, G'Raj Mahal, and Franklin Barbeque). The other bowl contains slips with the names of relatively well-known national chains (Chili's, Taco Bell, Five Guys Burgers & Fries, Wendy's, The Melting Pot, Olive Garden, Cracker Barrel, IHOP, Texas Roadhouse, Red Lobster, and Ruth's Chris Steak House). The locals are printed in italics and the chains in bold for easy differentiation.

Each student group picks one slip out of each bowl. I then present them with the following rhetorical situation: You are serving as a tour guide for a prospective UT student, who's coming to visit Austin and the campus with his/her guardians. The bold name indicates your tour group's favorite restaurant. The italicized restaurant is a local spot you're responsible for convincing the group to eat at during their visit. In order to think through this situation, construct at least one enthymeme you think would likely convince the group to eat at the local restaurant. Also think of at least one enthymeme the group might use to challenge your suggestion. In both cases, your first premise is likely to be a commonplace attitude towards food indicated by your group's favorite restaurant. The second premise is likely to be either a potential affinity or disconnect between that commonplace and an aspect of the local restaurant. Use the computers to research these restaurants and figure out what persuasive options might be available to you.

I don't provide examples at this point in introducing the activity to students, as I like the groups to puzzle things out on their own. But the persuasive enthymemes they construct—I hope—look something like the following (first with a Wendy's/Fran's combo, then with IHOP/Kerbey Lane):

Premise #1: Your favorite restauant, Wendy's, is known for their hamburgers.
Premise #2: Fran's is known for having excellent hamburgers.
Conclusion: While in Austin, you should try Fran's burgers.

Premise #1: Since IHOP is your favorite restaurant, you probably like breakfast food.
Premise #2: Kerbey Lane Cafe serves breakfast food 24 hours a day.
Conclusion: You should stop by Kerbey Lane Cafe this evening and try their breakfast menu.

I've had students draw on price, ambience, convenience—all sorts of interesting variables. The enthymemes I ask students to anticipate their tour group responding with might look like the following:

Premise #1: Red Lobster's menu consists mainly of seafood.
Premise #2: Franklin Barbeque does not have seafood options.
Conclusion: We don't want to try Franklin because they've got no seafood.

These response enthymemes can be thought of as concessions, elements in a larger rebuttal or refutation, or simply ways of considering one's audience carefully.

I give students 10-15 minutes to construct these enthymemes, and then have them share both their restaurants and their enthymemes with the whole class. They are myriad discussions that can emerge here. I might point out, for example, the mini-entyhmeme already present in the first premise of the IHOP/Kerbey example above, or challenge students to come up with a way of responding to their tour group's challenge enthymemes. Students often end up visiting various restaurant review websites (Trip Advisor, Urban Spoon), so a credibility-of-research-sources conversation can also take place here.

As a bonus, I like to think of this activity as one teacher's small way of keeping Austin weird.

Suggestions for Instructor Preparation:

The most difficult part of this activity for me is keeping the definitions and limits of such rhetorical terms as "logos" and "enthymeme" straight. Students often have very good questions about what does or doesn't qualify as an enthymeme, and the more clear definitions and examples I'm ready with, the better.

More practically, you just need to have the slips and the bowls ready.

Instructions For Students:

You can divide students into groups yourself, or have them form pairs and/or trios. My speech, mostly quoted from above:

"Once you're in your groups, have one member come up and get one slip of paper out of each of these two bowls."

Wait for this to occur.

"Here's your rhetorical situation: You are serving as a tour guide for a prospective UT student, who's coming to visit Austin and the campus with his/her guardians. The bold name on one of your slips of paper indicates your tour group's favorite restaurant. The italicized name is a local restaurant you're responsible for convincing the group to eat at during their visit. In order to think through this situation, construct at least one enthymeme you think would likely convince the group to eat at the local restaurant. Also think of at least one enthymeme the group might use to challenge your suggestion. In both cases, your first premise is likely to be a commonplace attitude towards food indicated by your group's favorite restaurant. The second premise is likely to be either a potential affinity or disconnect between that commonplace and an aspect of the local restaurant. Use the computers to research these restaurants and figure out what persuasive options might be available to you. You have about 10 minutes, at which point your group will share your enthymemes with the class."

Evaluation Suggestions:

I don't formally evaluate this one, though I do try to keep it in mind as a way of providing examples to students who struggle with logical proofs and enthymemes in their major 306 papers.

Notes on Reception, Execution, etc.:

Students seem to get excited and like learning about Austin culture. Maybe not good if you have particularly hungry students and you want them to stay focused on enthymemes.

Additional Resources:

Explanation of enthymeme via Silva Rhetoricae

Urbanspoon website (for Austin)

Course Type:

Course Description:

RHE 306 - Rhetoric & Writing is a course in argumentation that situates rhetoric as an art of civic discourse. It is designed to enhance your ability to analyze the various positions held in any public debate and to advocate your own position effectively. Your work in this course will help you advance the critical writing and reading skills you will need to succeed in courses for your major and university degree.

Tags:

Procedural Enthymeme with Inform7

OyP — Wed, 29 Feb 2012 23:30:58 +0000

Author:

Chris Ortiz y Prentice

Image Credit:

Screenshot of Inform7 Interface

Brief Assignment Overview:

Even though we use enthymemes in our everyday speech, teaching the concept presents difficulties. By making enthymemes in the interactive fiction design system Inform7, students develop a deep understanding of implied reasoning. They also learn procedural reasoning, or how the authorship of rules that constrain action might also make claims.

Type of Assignment:

Technology-Based Classroom (computers for each student)

Homework Assignment

Major Course Project

Assignment Length:

Multiple Class Periods

Pedagogical Goals - Rhetoric:

Pedagogical Goals - Digital Literacy:

Open Access Software

Software

Video Games

Additional Pedagogical Goals:

Teach procedural rhetoric and implied reasoning.

Media Requirements:

Required Materials:

The Inform system has several versions: 6 is very good. 7 is the most recent release. Inform is available for free download.

Timeline for Optimal Use: